Josh 🦏

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Josh 🦏

Josh 🦏

@thejoshsandefer

Helping working dads create their ideal lifestyle. Follow for tips on starting your new online business. More on my website 👇

Houston, TX Katılım Mayıs 2015
521 Takip Edilen332 Takipçiler
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Josh 🦏
Josh 🦏@thejoshsandefer·
Three things I do to avoid bad clients: - Only work with clients I vibe with - Avoid stingy clients - Find clients that bring recurring business
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Josh 🦏
Josh 🦏@thejoshsandefer·
1/ Google AI Overviews don't care where you rank. In February 2026, only 38% of cited pages were in the top 10. Down from 76% just 8 months earlier. The rules changed. Here's what actually gets a local business cited now (4-post thread):
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Josh 🦏
Josh 🦏@thejoshsandefer·
58% of businesses still don't optimize for local search. 46% of ALL Google searches have local intent. Your competitors are leaving money on the table. Pick it up.
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Josh 🦏
Josh 🦏@thejoshsandefer·
SEO delivers an average ROI of 22:1. $22 back for every $1 spent. Paid search? 2:1. The math isn't complicated.
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Josh 🦏
Josh 🦏@thejoshsandefer·
Hot take: The businesses struggling in 2026 aren't the ones who invested in SEO. They're the ones who invested in 2019's version of SEO and never adapted.
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Josh 🦏
Josh 🦏@thejoshsandefer·
63% of businesses say AI Overviews HELPED their traffic. Not hurt. Helped. Maybe read the data before you panic.
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Josh 🦏
Josh 🦏@thejoshsandefer·
Brands cited inside Google's AI Overviews earn 35% more organic clicks. Not cited? Full 65% CTR decline. The game isn't over. The rules changed.
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Josh 🦏
Josh 🦏@thejoshsandefer·
Google processes 13.7 BILLION searches per day. 5 trillion per year. If that's "dead," I want whatever they're drinking.
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Josh 🦏
Josh 🦏@thejoshsandefer·
Real estate SEO ROI: 1,389% Financial services: 1,031%. B2B SaaS: 702%. Legal: 526%. Tell me again how SEO "doesn't work."
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Josh 🦏
Josh 🦏@thejoshsandefer·
Voice search is how customers find local pros now: 58% use it, and 76% of smart-speaker searches are “near me.” Google answers from your GBP. Optimize: write conversationally, complete every attribute, keep hours accurate, and list services in full sentences.
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Josh 🦏
Josh 🦏@thejoshsandefer·
I did 6 years in the military before starting ScaleStorm. That’s why we hit timelines, keep promises, and reply fast - no offshore handoffs. We keep our client roster small so you get senior attention. Accountability beats strategy.
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Josh 🦏
Josh 🦏@thejoshsandefer·
Unpopular opinion: your website matters less than your Google Business Profile in 2026. Local pack = GBP signals (32%) + reviews (20%); links are just 8%. 60% of searches are zero-click, and AI Overviews often pull from GBP. If you only optimize one thing this hour: GBP.
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Josh 🦏
Josh 🦏@thejoshsandefer·
Anonymous Google reviews are live - and they rank like named ones. Since Nov 2025, Maps allows pseudonyms: more volume, more fakes, same conversion. You can’t control who posts. Control the reply: respond to every review, fast.
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Josh 🦏
Josh 🦏@thejoshsandefer·
Google killed GBP Q&A. Now “Ask Maps” (Gemini) auto-answers by scanning your profile, site, and reviews. If your info is thin, it can confidently be wrong. Audit weekly: approve fixes, edit bad answers, seed key questions - or AI writes your story.
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Josh 🦏
Josh 🦏@thejoshsandefer·
2024: Google → website → Yelp → decide. 2026:  AI Overviews, Maps, voice, and ChatGPT answer before clicks. ~60% of searches end zero-click, but buyers still convert inside Google + AI. New rule: GBP = homepage.** Reviews + photos = your sales copy
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Josh 🦏
Josh 🦏@thejoshsandefer·
Review autopilot: Ask at the point of service. Text/email a direct GBP review link. Rotate who asks. Target 2–5 new reviews/mo. Reply to every review within 24h. Joy Hawkins showed rankings drop when review flow stops. Consistency wins.
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Josh 🦏
Josh 🦏@thejoshsandefer·
Whitespark 2026: Local Pack = 32% GBP signals + 20% reviews (52%). On-page 15%, behavior 9%, links 8%, citations 6%. If you’re spending most time on links/page tweaks, you’re optimizing the smaller half. Rebalance to GBP completeness, photos, review flow + fast replies.
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Josh 🦏
Josh 🦏@thejoshsandefer·
Your Google Business Profile is training data for AI. When people ask ChatGPT, Google, or voice assistants for local recommendations,they pull from your attributes, reviews, photos, and Q&A. An incomplete profile makes you invisible. 45% use AI for local recs (up from 6%).
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Josh 🦏
Josh 🦏@thejoshsandefer·
2026 local reality: 97% read reviews. 31% require 4.5★+, 68% need 4★+, 47% skip businesses with <20 reviews, and 74% only trust the last 3 months. Recency + volume win. Reply like a human: be specific and give a next step.
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Josh 🦏
Josh 🦏@thejoshsandefer·
"Just get more backlinks” is the worst local SEO advice in 2026. Stop tactics meant to game rankings. Build local brand instead: partner with nonprofits, earn local news, and get validated by business groups. Rankings now follow real GBP engagement, not links.
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Josh 🦏
Josh 🦏@thejoshsandefer·
Google nuked 240M fake reviews in 2024 (12M fake profiles, 900K accounts). That’s 40% more caught - powered by Gemini AI. With the FTC fake review ban live, honest businesses win: fewer spam listings means you move up in local results.
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