MagicInWhite

A multidisciplinary designer working across film publicity, design and visual storytelling. If you’re building something meaningful, we’d be glad to shape its visual story.

The identity extends seamlessly across formats, maintaining clarity, consistency and a strong visual presence. Designed by @gopiprasannaa — CNN-recognised “21st Century Visionary” Founder, Magic In White

Bengaluru Jawans identity draws from Bengaluru’s cultural and natural heritage, combined with the competitive spirit of the game. Gandaberunda-inspired wings and the elephant form the core, bringing together resilience, strength and discipline.

Subtle elements like the helmet and stars add layers of ambition and character to the mark. A bold red and white palette builds energy and contrast, balancing intensity with clarity to create a strong and recognisable visual presence.

A new space, built around the joy of being together #MagicInWhite ✨ @gopiprasannaa #PremKumar #ThiagarajanKumararaja @tylerdurdenand1 #Jerald @abinaya_selvam @JeevaSankar @TheRupaManjari #VinothChandrasekaran @Aniiruthk @udayamarts @aravindnaga_in @vasumathii_s @magicinwhite

A few moments on set that bring it all together #Kaattaan @VijaySethuOffl @dirmmanikandan @epitole @MadhuNeelakandan @jacki_art @Sabumohan_Art @vsp_productions @vr_kumarshivaji @proyuvraaj @PrasadCorp @TheSudevNair @ActorMuthukumar @gopiprasannaa VinothChandrasekaran @udayamarts

Our recent work for #Kaattaan @VijaySethuOffl @dirmmanikandan @epitole @MadhuNeelakandan @jacki_art @Sabumohan_Art @vsp_productions @vr_kumarshivaji @proyuvraaj @PrasadCorp @TheSudevNair @ActorMuthukumar @gopiprasannaa #VinothChandrasekaran @udayamarts

Designed by @gopiprasannaa - CNN-recognised “21st Century Visionary” Founder, Magic In White A multidisciplinary designer working across film publicity, design and visual storytelling. If you’re building something meaningful, we’d be glad to shape its visual story.

The camera unit is then positioned above the letter “A” in LYCA, where its stand seamlessly becomes the letterform, creating a unified and cohesive identity. Built as a flexible visual system maintaining clarity, consistency and strong brand recall at every scale.

The Lyca Productions @LycaProductions identity evolves from one of the brand’s most recognisable elements, the Lyca Mobile SIM card. As Lyca stepped into film production it marked not just a new venture, but an extension of storytelling.

even from a distance, as a white wordmark set within a red circle. This builds strong recall across scales, backgrounds and applications, including merchandise.

colour and complexity. With the symbol as the primary visual anchor, the typography was kept thin and minimal to maintain hierarchy and balance. The symbol and wordmark were then integrated into a unified mark. A strong red, black and white palette enhances recognition

The identity begins with the face of Agam @agamlive, drawing from the visual language of Theyyam. In its original form, Theyyam carries layered detailing, colour variation and intricate visual depth. The illustration was simplified into a bold, minimal icon by reducing form,

The people. The passion. The process. The core team bringing ideas to life. #MagicInWhite ✨

The people. The passion. The process. The core team bringing ideas to life. #MagicInWhite ✨

Moments from the making of #Resort photoshoot 💃 @VijayKRajendran @keerthi_amar @AbeneyaNethrun @Ebirajhn @vishhnubala @SaiDhanyaa @gopiprasannaa #VinothChandrasekar @udayamarts @aravindnaga_in @vasumathii_s

#AishwaryaRaiBachchan @trishtrashers @arrahman @gopiprasannaa

Before AI, there was patience. A two-month process of manually building 3D assets from hand-drawn sketches, inspired by the intricate world of Chola architecture and sculptures for #PonniyinSelvan1 ✨ @LycaProductions #ManiRatnam @chiyaan @iam_RaviMohan @Karthi_Offl