Theo The Marketer

About me: - 3,000,000 YouTube subscribers - 600,000 pageviews/m blog - 7 figures in B2C infoproduct sales - Haven't sold anything on 𝕏 - Love to help strangers in DMs - Probably too curious - Can play ukulele I'm here just documenting my process for both of us to learn

@KaiCromwell Do you do 1-on-1s?

was talking to an eCom today during a group coaching call doing mid 5-figures/mo I mentioned Claude a few times, they asked me what it was because they'd never heard of it two takeaways: 1) we're still so early 2) the average person is still searching & buying on Google

@KaiCromwell If you’re considering applying to this role, please DM me - you’d probably also be worth a paid consulting call

@kearonis You’re close to the actual niche! I think this is why impressions are huge, but no clicks - LLMs probably love quoting it. I wonder if they even see the sponsored section?

@theothemarketer too bad it takes three screen scrolls to get to #3 on desktop can't imagine how far down it's on mobile

It is way too easy to rank “top X in Y” right now. I published 2 and they are ranking for #3 and #4 in less than a week on a 6 month old site. They’re already cited in ChatGPT for the same keywords!

I started prompt caching this week - it allowed me to use much larger prompts for bulk projects with a much lower budget. For example, I have ~500 Shopify categories. In the below-the-fold prompt for these categories, I gave it the ENTIRE list of URLs to choose from (h/t to @KaiCromwell for the strategy) to improve internal links. I cached that list and also a document about “Our Brand”, and Opus 4.5 is producing extremely coherent content in a highly technical niche. I am feeding it the descriptions of the top 10 products, so that’s probably helping. I’m surprised it took me this long to learn/hear about the caching. Next up are Claude skills!

@gluska @denk_tweets Anyone @gluska recommends is worth an interview

@denk_tweets i may have an intro for growth analyst, how can I share?

we grew ARR ~80% this year ($13M → $23M) and are going to do it again in 2026 — want to join us? Product Manager, Ad Network 💰 $130K - $150K + equity Growth Analyst, Data 💰 $80K - $95K + equity Senior Software Engineer 💰 $150K - $200K + equity Product Marketing Manager 💰 $130K - $150K + equity plus, we offer some ridiculous perks... 🌎 fully remote 💰 competitive salary 📈 401(k) match 🩺 insurance 🧘🏿‍♀️ monthly wellness day 📚 unlimited book budget 🏃🏽‍♀️ tons of autonomy drop a comment if you're interested. shoot me a follow to stay up to date on our latest new roles (more coming soon)

@DavidDarkSEO @googlesearchc Glad it’s not just me!

@googlesearchc In the search console: Last updated: 75 hours ago

Today we released the December 2025 core update. We'll update our ranking release history page when the rollout is complete: status.search.google.com/incidents/Dsir…

Any other good BFCM bundles or consulting deals going on regarding SEO training? I have an education budget that needs spent before the year is over 👀

@JespernissenSEO Thanks!

@theothemarketer Here it is: jespernissen.com/product/ultima…

Parasite SEO course for sale now!!! I am now selling my Parasite seo course. The course is on sale for black friday. The price is 149USD now, and after monday it will go up to 299USD. Check out the details here: jespernissen.com/product/parasi…

Update: this site had an impressions boom with the theme redesign when I took it over, then a “crash” (query parameter limitation?) and now upward trending with 2 months of high quality PR links and the usual citations. The contractor says leads are slow this time of year (and this cycle of the economy), so I’m excited to see how this project is doing next spring.

Any good ecommerce conferences coming up in the US?

p.s. before me, this contractor paid $20,000 to a digital marketing agency for a 7 page website, no links, no ads, and not a single lead 😭 He decided to work with me because one of his partners connected us (referrals!)

Yesterday, I spent an additional $567 on links. I also have $300/m budgeted for Google Ads, so my profit this month will be $233. Follow me and soon you’ll see what those links were and how this site continues to grow 😎

Last week, I built a 60-page local SEO website with Cursor for a contractor in Kansas City. He’s already received 2 leads! (One was a $50,000+ job) He pays me $1500/month, but I’m probably undercharging. Here’s some stuff I did: