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Your product is great. But if people can’t immediately understand why it’s for them, you’re losing deals before the conversation starts. We’re fixing that live on April 3rd, 5:30 GMT. 🎙 Designing Internal and External Positioning That Works Register: luma.com/tf0klbpg

Your positioning isn’t weak because your product is weak. It’s weak because of one of these 6 common positioning mistakes. And most teams don’t catch them until it’s already showing up in their numbers. Which one is your positioning guilty of? 👇

What if launch isn’t the win? This week’s PMCC Series explores a PMM truth more people need to hear: Product marketing does not end at launch. If users don’t get to value, better copy won’t fix it. Check out today's episode of the PMCC Series 👇 linkedin.com/posts/product-…

Happy Good Friday to everyone celebrating! 💛 Quick announcement - our webinar has been rescheduled to Friday, 17th April at 5:30 GMT. Wishing the whole PMC community a peaceful Easter weekend 💛 Register for the webinar here: luma.com/tf0klbpg

Tomorrow we’re bridging that gap. Live. Free. Practical. 🎙 Designing Internal and External Positioning That Works 📅 Tomorrow, 3rd April | ⏰ 5:30 GMT | 🆓 Free Register here 👇: luma.com/tf0klbpg

Tomorrow at 5:30 GMT we’re hosting a free webinar on positioning. And if you just thought “I already know what positioning is”, you’re exactly who this is for. Knowing what it is and knowing how to build it are two very different things. 👇

Happy New month 🎉 Welcome to April 💛 Same mission, more content, more PMM conversations worth having. Stick around, it’s going to be a good one 😌

If the answer is anything other than a confident yes, Q2 is the perfect time to fix that. And this Friday is the perfect place to start. 🎙 Designing Internal and External Positioning That Works 📅 3rd April | ⏰ 5:30 GMT | 🆓 Free Register here 👉 luma.com/tf0klbpg

So as Q1 wraps up, don’t just look at your numbers. Look at your positioning. Is it still sharp? Still ownable? Does it say exactly what it needs to say to the right people?

Q1 of 2026 is almost over. Before you jump straight into Q2 planning, there’s one question worth sitting with. A thread 🧵

If PMM matters so much, why does it still feel so hard to enter for many young people? This week’s PMCC Series breaks it down simply: one idea one misconception one insight one reframe And one clear truth: the real problem isn’t interest. It’s access. linkedin.com/posts/product-…

What do Stripe, Figma, Notion, Slack and Canva have in common? Their positioning is so clear that customers explain the product better than most sales teams do. That’s done by a deliberate design decision. April 3rd, we’re showing you how that works 👇 luma.com/tf0klbpg

✅ Believability —Can sales confidently defend this in a live conversation? ✅ Focus — Does it reflect your primary differentiation? If it fails even one of these, the positioning isn’t finished. Save this for your next external positioning build. Retweet so other PMMs see this

One dominant idea. Ownable. Graspable in 3 seconds. Before you finalise any external positioning line, run it through these 4 checks: ✅ Clarity — Can someone explain what you do after reading it once? ✅ Replaceability — Could your top 3 competitors use this exact line?

Here’s a formula we’ve compiled, to write your external positioning line: The [Primary Concept] for [Specific Context]. Look at how it shows up in real companies: “The visual collaboration platform for every team” — Miro “Financial infrastructure for the internet” — Stripe 🧵…

This webinar is NOT for everyone. But if you’ve ever sat in a room where 5 people described your product 5 different ways and nobody flagged it as a problem, that’s exactly who we built this for. 📅 April 3rd | ⏰ 5:30 GMT | 🆓 Free Register here: luma.com/tf0klbpg

launch that lands flat, sales call that loses momentum right when it shouldn’t. We’re fixing this live on April 3rd, 5:30 GMT. A webinar 🎙 : Designing Internal and External Positioning That Works Register now: luma.com/tf0klbpg

A positioning statement was built for your team. Not your customers. What the market needs is compressed, clear, and graspable in under 3 seconds. That translation? Most companies never make it. And it shows up in every campaign that doesn’t convert,

Unpopular opinion: The positioning framework your team spent weeks completing might actually be hurting your marketing. Not because the work isn’t valuable, but because most teams finish it and immediately use it as their market-facing message. A thread 🧵