Andrew Tenzer

@afcstuff Not technically true. George Eastham was a member of the 1966 England squad.

On this day in 1998: Patrick Vieira & Emmanuel Petit became the first Arsenal players to win the World Cup while at the club, as France beat Brazil 3-0 in the World Cup final at the Stade de France. 🏆🇫🇷

New column for Marketing Week sharing findings from our newly published study for DCM. The research explores the relationship between media Signals and price, and demonstrates how different media channels influence willingness to pay. marketingweek.com/reality-check-…

@AFCFixtureNews Same

@gunnerpunner Edu’s legacy. As soon as we went behind, there was a resignation amongst the people I sit with. Nobody thought we would score.

Concerning/understandable sentiment both in the ground yesterday and on social media today is that fans feel like the club have broken the ‘social contract’. Feeling amongst fans is why should we care if the club have already written off the season.

“We know that you don’t get real by ditching demographics. You get real by doing demographics right." Latest column for @MarketingWeekEd marketingweek.com/reality-check-…

New year, new column for @MarketingWeekEd ! Ian and I argue that Aldi has found success by avoiding the 'flim flam' of unnecessary entry points. marketingweek.com/reality-check-…

Giving blue sky a go… give me a follow if you’re on there bsky.app/profile/theten…

@LeGrove He was dreadful in the second half. A liability.

@gunnerpunner Disappointed he didn’t block me.

@TheAdrianDurham @gunnerpunner It’s not a small sample size based on the overall universe of people who attend PL games. The margin of error is around 5%. It’s perfectly robust and credible.

@gunnerpunner I understand it totally. Methodology was one of my specialist subjects at uni. A small sample size like this one cannot be given credibility. Might as well ask their mates down the pub. Embarrassing.

Unsurprising that Adrian doesn’t understand statistics or sample sizes

@asburyandasbury Good stuff Nick. One thing that really annoys me is ex Twitter people acting as though it was some sort of utopia before Musk bought it. It was full of racism and misogyny.

Full article here (2/3) nickasbury.substack.com/p/social-media…

Sunday read: on the ad industry response to a national crisis (1/3)

Brands are marketed using individualistic messaging and increasing levels of personalisation. Marketing believes that people's choices are motivated by a need to stand out and signal their unique identity. Feeling 'special' comes from being the same as others, not different.

This month on the #DCMPodcast, DCM's @TomLinay and Michael Tull are joined by Andrew Tenzer @thetenzer, Co-Founder of research consultancy @burstyrbubbleuk, to discuss DCM's latest piece of research - The Cultural Power of Cinema. 🎬🎙 Listen now: bit.ly/3zPw4Bd

An in-depth write up about our brand new research for @DCM_cinema_news. It was great to launch it at their upfronts this morning. the-media-leader.com/why-brands-sho…

Labour could win by a landslide tomorrow, but our Signal framework puts their signal strength on a par with online casino and betting brands we've tested over the past few months. Doesn't say much for the state of political parties! #Elections2024 #marketing #brands

@KarenStacey100 @CraftyTweeters @LOrealParisUK @HotpointUK @SkyUK Andrew Tenzer @thetenzer, Co-founder of @burstyrbubbleuk introduces our latest research piece. He explains why #cinema is THE shared medium and how brands can use cinema's cultural power and shared experience to maximise impact. #DCMUpfronts2024 #MaximiseWithCinema #DCMUpfronts

In my latest column for @MarketingWeekEd, I explain why the marketing industry is complicit in the on-going mental health crisis facing young people. I argue that brands should focus on bringing people together in the real world. #marketing #wellbeing marketingweek.com/andrew-tenzer-…

My latest column for @MarketingWeekEd

@HighburyHugh @LeGrove Similarities for sure.

@thetenzer @LeGrove Reminds me of the early Xhaka years. Mustafi too. Once the wave of abuse starts snowballing, it becomes self fulfilling