The Trade Desk

In this episode of The Big Impression, Land O'Lakes CMO Heather Malenshek joins hosts The Current to talk about a campaign that’s aiming for something bigger: changing how rural America shows up in culture: bit.ly/4tWfLt8

Learning in digital advertising is always evolving. The Trade Desk Edge Academy's library of self‑paced courses is designed to help you build confidence, strengthen fundamentals, and explore what’s next in the industry. Find your edge today: bit.ly/4vKIpiA

Audio shouldn't be viewed in a silo. Hear why, and what high levels of content interaction really mean for ad engagement and the marketing funnel, from @Spotify's Emma Vaughn in The Trade Desk Edge Academy's Unlocking the Premium Internet: Audio course: bit.ly/3Oh4Pr5

From Atlas and aQuantive to LiveRamp. This week on The Build Podcast, Scott Howe traces how data, not chance, shaped his career path and why acquisitions, org design, and speed matter more than ever in ad tech: bit.ly/4tpXTXX

Announcing: Koa Agents, our new agentic AI capabilities for media planning, buying, optimization, and measurement. @Stagwell is our first partner to adopt Koa Agents via Open Agentic Kit, our agentic integration framework. Learn more in @adage. adage.com/technology/ai/…

In 2020, ad-supported streaming plans generated just 5% of subscription revenue, according to Ampere Analysis. That number has surged since. thecurrent.com/readout-ad-tie…

Media buyers from Butler/Till, Mediaplus, and more across the U.S., Europe, and Australia explain how they would deploy a half-million-dollar budget for this summer’s international soccer tournament. thecurrent.com/marketing-stra…

POSSIBLE has ballooned from 2,400 attendees in 2023 to an expected 6,000-plus this year. Its founder says he wants it to be a “platform” more than an event: bit.ly/4dSw3yt Take a look at a few additional stories in The Current this week 👇

Audio is having a moment, and marketers are paying attention. The Trade Desk Edge Academy's newest course, Unlocking the Premium Internet: Audio, gives a clear look at why audio is one of the most powerful, yet still underutilized, channels in marketing: bit.ly/4csf6sj

In this episode of The Big Impression, The Current sits down with Stanley Steemer CMO, Andrew Schneider, to talk about how a legacy brand earns its place again, starting with a moment everyone knows: spring cleaning: bit.ly/3Q36L74

The Trade Desk Edge Academy offers a growing library of self‑paced courses built to help you strengthen fundamentals, explore emerging channels, and lead with confidence in a constantly evolving industry. Enroll for free and start shaping what’s next: bit.ly/3Q3EY6v

OpenTTD is an innovation platform that helps brands and media agencies access tools to refine targeting, improve measurement, and drive results across every campaign. Grow your business — and help shape the future of the open internet — today: bit.ly/4casnqC

Audio advertising didn't show up late — it has been evolving all along. The Trade Desk Edge Academy's new Unlocking The Premium Internet: Audio course clears up common misconceptions and brings clarity to what is actually possible. Enroll for free: bit.ly/4vuBI4j

Sports fandom in APAC isn’t concentrated to live matches, accelerating the shift to “total video” that includes CTV and short-form platforms — and giving advertisers more touchpoints beyond the games. thecurrent.com/streaming-apac…

LinkedIn has quickly become a top source for chatbots to cite. That might have something to do with its 100 million verified members sharing their tips and thought leadership: bit.ly/3Os1sNX Take a look at an additional story in The Current this week 👇

When using the right tools, measurement can become a marketer’s competitive advantage, creating a flywheel of campaign optimization and insights. Explore 4 ways traders can use the tools on our platform to connect media investment to business outcomes. thetradedesk.com/resources/the-…

Trying to make sense of the latest industry buzz? The Trade Desk Edge Academy's topic‑based playlists will help you keep pace with what's going on. Choose the topic that inspires you: bit.ly/4ceFLJ5

Scaling ad tech isn't about flipping switches — it's about managing delayed signals & cascading failures. On episode 1 of The Build Podcast, our own @MikeOSullivan & Ian Meyers talk with @Magnite's CTO David Buonasera on what building actually looks like: bit.ly/41lxXjS

Introducing The Current's newest podcast The Build with our own @mikeosullivan and Ian Meyers. A space for candid conversations and hard-earned perspective from the people building the future. Subscribe to listen each week: bit.ly/4vfGX7N

Holiday shopping research we conducted with @Appinio reveals that Americans are planning earlier, making value-driven decisions, engaging across a broader mix of channels. Dive in to turn these insights into a winning seasonal marketing strategy for 2026. thetradedesk.com/insights/holid…