Think with Google

For fans around the world, YouTube is the… 🏀 Front row 🎥 Film room 🏆 Post-game celebration — All in one. Is your brand in the starting lineup?

@chassan Listen to the Frontier CMO podcast on Apple Podcasts and Spotify: goo.gle/4sLnWcd goo.gle/4r8e0b8

CMOs doing TikTok dances? @chassan, CMO of JPMorgan Chase, says: "Signal, baby." 🕺 Hear her marketing takes in a game of "Signal or Noise" on the Frontier CMO podcast with Joshua Spanier, Google's VP of AI & Marketing. Is first-party data the ONLY data that matters?. Does speed matter more than craft? Do CMOs need to become technologists? Catch Carla’s POV on the role of a CMO on this week's episode of the CMO podcast: goo.gle/4rAu0SM

Creator marketing is no longer a nice-to-have; it’s your brand’s biggest competitive advantage. 📈 We just dropped massive updates at #YouTubeNewFront2026 to help scale creator partnerships with data-backed precision. How it changes the game 👇 goo.gle/3PwARQ1

Trust is the key currency for CMOs 🤝 In a world where consumers question what is real, @jpmorgan CMO @chassan joined @JoshuaSpanier to discuss moving beyond taglines to build trust through consistent, operational discipline. Read more in our latest newsletter: goo.gle/40RHT4l

Kroger Precision Marketing is collaborating with Display & Video 360 to help advertisers reach Kroger shoppers across @YouTube and Display. Now, brands can activate Kroger’s shopper audiences, then measure the direct sales impact with SKU-level reporting in DV360. 📈 → goo.gle/3NHvKf6

In an era of infinite touchpoints, where do people go when they’re ready to buy? The media landscape is always changing, but the popularity of Google Search endures. As we head to @Shoptalk this week - marketers, make sure your brand is surfacing at the moment of intent.

Introducing the 𝗚𝗲𝗺𝗶𝗻𝗶 𝗮𝗱𝘃𝗮𝗻𝘁𝗮𝗴𝗲 in Google Marketing Platform. Our best AI for your best ROI Experience unified inventory, accelerated performance, and ease of use. All in one place.

Imagine receiving a postcard from your future vacation 💌 In a new campaign, 🛳️ @VirginVoyages will use Google AI to create hyper-personalized "postcards" for travelers — at a scale once thought impossible. See how they’re doing it: goo.gle/3PupIz6

Deborah Ko, senior research manager, Ads, shares three crucial shifts every marketing leader needs to know as they plan for the year ahead: 🔍 Evolving Search: People are searching differently, asking more intelligent questions than ever before. ⚡️ Accelerated confidence: People are moving from exploration to confidence faster, researching topics deeply and efficiently. 💡 Ads as answers: The most effective ads aren't interruptions - they're helpful solutions. When utility leads, marketing becomes a service. The first step in reaching your customers lies in understanding them better. When you solve for their intent, you win their trust. Which of these shifts is impacting your 2026 planning the most? 👇 #DigitalMarketing #SearchTrends #CustomerExperience #MarketingStrategy #ConsumerInsights #GoogleAds

Is your AI strategy focused on subtraction or multiplication? 🤔 The Frontier CMO is moving past "doing more with less" and embracing 3️⃣ key pivots: 🔹 Efficiency ➔ exponential growth 🔹 Tools ➔ workflow redesign 🔹 Drudgery ➔ imagination @JoshuaSpanier explains how to turn your team into a force multiplier in our latest edition of Frontier CMO: goo.gle/4lH3wxK

From “Who are you wearing” → “How do I find that?” Circle to Search and Google Lens are changing the game for product discovery. In the time it takes to give a red carpet interview, users have already shopped the screen. See what this means for your brand → goo.gle/4dtOCJ4

At #SXSW2026, @YouTube, @Influential_co & @ItsAdamW reveal why YouTube is the ROI powerhouse: 📈 #1 platform for creator content 👀 40% of viewers are exclusive to YT 🎥 Long-term deals = Better ROI Make your marketing dollars work harder by turning views into value. 💸

Today's CMOs should keep the power of branding close, just as brilliant marketers like David Ogilvy and the Saatchi brothers did. 💡 That’s what Sir Martin Sorrell, Co-founder S4S Ventures, shares with @JoshuaSpanier, Google's VP of AI & Marketing, in this episode of the Frontier CMO podcast. Listen to his take on the state of the industry: goo.gle/4rAu0SM

Less than 1 week until #GoogleNewFront2026 ⏰ On Monday, March 23rd, we’re unveiling exclusive insights and AI-powered innovations coming to Google Marketing Platform. Secure your virtual seat! → goo.gle/4s8texz

At #SXSW2026, @YouTube, @Influential_Co, and @ItsAdamW broke down how they turned @jimmyjohns "fine dining" into 2.5M views. The secret sauce? Creativity and data are key, but the real win comes from trusting creators to tell the story.

Award shows may happen in a theater, but the conversation lives on YouTube. 🎤 Missed any of the action last night? Join the viewers who turn to YouTube as their front-row seat to the moments that define award season → goo.gle/3PEd8gE #MadewithVeo

From best picture to best dressed, we’ll be watching the buzz and glamour. What’s your top search prediction for tonight’s award show?

@JoshuaSpanier @martinsorrell Listen to the Frontier CMO podcast on Apple Podcasts and Spotify: goo.gle/4sLnWcd goo.gle/4r8e0b8

🧽 How does advertising legend Sir Martin Sorrell stay ahead? "Continuously absorb." In this episode of the Frontier CMO Podcast, host and Google's VP of AI & Marketing, @JoshuaSpanier sits with @martinsorrell, who shares his personal strategy for staying relevant in a landscape defined by rapid transformation. 🎧 Listen to the full episode: goo.gle/40OukTj