Think with Google

@JoshuaSpanier @LiquidDeath Find the full episode on YouTube: goo.gle/44piikZ

CMOs need to get their hands dirty. 👏 In this week’s episode of the Frontier CMO podcast, @JoshuaSpanier (Google VP of AI & Marketing) chats with Benoit Vatere, (Liquid Death Chief Media & Digital Commerce Officer) about @LiquidDeath’s unconventional approach to marketing and creative. 🔥 Learn about Liquid Death’s creative process that involves comedians, creatives, and… NO BRIEFS?! Catch some highlights from the episode 👇

No brand guidelines. No ad briefs. Just a precision metrics funnel backing the "dumbest ideas possible" to drive massive retail velocity. 📈 Discover how @LiquidDeath’s Benoit Vatere turns radical creativity into hard dollars on #FrontierCMO with @JoshuaSpanier → goo.gle/4ydAiMI

Productivity is not what you should be solving for when it comes to AI. It should be solving for what your customers actually need. 🎤 We caught up with top marketing minds on the #GoogleBeach at #CannesLions2026 to discuss the future of marketing in the AI era. The consensus is clear: true success requires looking beyond short-term efficiency and focusing on long-term value creation for the consumer. Thanks to Nathan Rosenberg from Virgin Cruises, Ulrika Wennerberg Norvenius from E.ON and Alex Griffin from On for their insights.

“AI didn't replace creativity, it fueled it,” - Megan Lally, CEO of Highdive Advertising 💪 By using Gemini and Veo, they launched real-time video ads for @Statefarm and brought a benched, 5-year @Jeep concept to life in just weeks. Learn how they paired human imagination with Google AI 👇 #CannesLions2026

Still flying blind on iOS campaign performance? Global eSIM marketplace @airalocom shifted from vanity metrics to privacy-first measurement to double conversion rates and unlock a 100X improvement in acquisition efficiency 📱 See how they did it → goo.gle/4vdr28D

.@Google Beach / @YouTube Beach returned to @Cannes_Lions 2026 with plenty of AI demos and programming from execs and top talent. Raissa Cappola gave us a tour, showing every corner of the space including the very clever puns at The Search Bar and the Sandbox!

Au revoir, Cannes! 🇫🇷✨ The festival may be over, but we’re keeping the creative momentum going with this epic festival postcard designed by our Creative Labs team and featuring attendees that came to the Google Creative House. See if you can spot yourself or your team in the crowd! 🔍 Discover our full suite of experiments driving the future of marketing: goo.gle/4eIyQu8 #CannesLions2026

Inspiration and intent are now happening simultaneously ✨ ▶️ Live from the #GoogleBeach at #CannesLions2026, Stephanie Horton and @Edward_Enninful shared how advanced AI tools are building immersive, interactive spaces that connect fashion lovers with culture and commerce ↓

Ever wonder how generative AI is building "creative cool" and supercharging consumer engagement? Take a sneak peek inside our AI demos from last week’s #GoogleBeach: 🎥 𝐓𝐡𝐞 𝐘𝐨𝐮𝐓𝐮𝐛𝐞 𝐃𝐫𝐢𝐯𝐞-𝐈𝐧: Guests became the movie stars using Gemini Omni. 🕶️ 𝐈𝐧𝐭𝐞𝐥𝐥𝐢𝐠𝐞𝐧𝐭 𝐄𝐲𝐞𝐰𝐞𝐚𝐫: Visitors tried out real-time translation, text summaries, and walking directions that are built right into stylish frames coming this fall. #CannesLions2026

The role of the CMO is shifting from brand builder to enterprise growth architect. @TariqHHassan weighs in on how marketing leaders can leverage AI to break down organizational silos and co-own the business growth story with their CFOs. Read the full interview 👉 goo.gle/4oTMEoW

Will AI take the soul out of the creative process? It’s a question dividing the industry, but @GoogleDeepMind’s @DemisHassabis addresses why that won’t happen and will instead unleash a new era of creative risk taking. Watch the highlights from the Palais👇 #CannesLions2026 #GoogleBeach

What happens when you use AI as a creative sidekick? 🤝 We challenged top agencies to build an impossible ad with Google AI tools. See how brands like LoveShackFancy turned wild dreams into reality 👇

#CannesLions2026 mood: hungry + productive 💪 From F1 to AI, CMOs agree that the magic isn't in the machine — it's in the process, the trust, and the person directing it. Explore @JoshuaSpanier’s closing lessons from Cannes: goo.gle/4amGibS

The only thing hotter than Cannes right now? These trends 🔥 We’re hitting the final stretch of #CannesLions2026, and Google’s VP of Global Media, @JoshuaSpanier, is sharing 3️⃣ CMO signals: goo.gle/4aSG8ZT

Step inside our Google Creative House at Cannes 🚪✨ Get the full tour of our house made by creatives for creatives and inspires top brand leaders to collaborate and play with next-gen Google AI tools 👇 #CannesLions2026 #GoogleBeach

1 animatic challenge. 6 teams of creative leaders. 120 minutes to build a finished short film 🎬 We went behind the scenes at #CannesLions2026 with @GoogleDeepMind to see what happens when elite storytellers get their hands-on unreleased AI tools like Veo 2 and Gemini Omni 👇

Creators are the new Cannes rockstars 🎸 From #CannesLions2026, here is what CMOs can learn from YouTube creators to drive real engagement: goo.gle/4oQ485U ➡️ Serve your audience first ➡️ Trust is a two-way street ➡️ Meet your audience's exact appetite More to come from @JoshuaSpanier at the #GoogleBeach! 🏖️

“There’s one thing that you have over the AI: a soul. And there’s one thing that AI [has] over you: the infinite information. The combination of both is invincible.” — @Wyclef 🔥 Live from #CannesLions2026, we’re sharing how 20 creative luminaries turn AI into an instrument for storytelling: goo.gle/4vtNJXe Stay tuned for more daily insights from the Croisette 🌊

Bonjour from the #GoogleBeach 🇫🇷 ✨ We’ll be on the ground all week bringing you front-row highlights, key takeaways, and a firsthand look at some of the latest AI innovations shaping the future of creativity. #CannesLions2026 🎬 This video was created with Google Omni