Think with Google

What’s in @Coach’s bag? 👜 A new playbook for cultural relevance. The legacy brand transformed its strategy by making @YouTube its strategic anchor for storytelling, leading to a 60% lift in top-of-mind awareness among Gen Z. See the 3 shifts that redefined their playbook 👇 🔗 Read the full case study: goo.gle/4uiHkO6

One word is dominating the C-suite: agents. We are moving into a third wave of AI where technology doesn’t just answer — it will soon act to achieve business goals. What’s next for agents? @JoshuaSpanier shares 2 moves you can make today to get ready for the agentic era. He also reveals the 5️⃣ game-changing areas to watch for at #GML2026 on May 20. Catch the sneak peek in this edition of Frontier CMO 👉 goo.gle/4fmezLA

Heading into @YouTube’s Brandcast on Wednesday, Sean Downey, president of the Americas for @Google, wants ad buyers to walk out with one idea cemented: YouTube is the future of media, and creators are the front door. adweek.it/4uNjdH9

We’re just 𝗢𝗡𝗘 week away from 𝗚𝗼𝗼𝗴𝗹𝗲 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗟𝗶𝘃𝗲 - the 𝗹𝗮𝗿𝗴𝗲𝘀𝘁 𝗮𝗱𝘀 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗲𝘃𝗲𝗻𝘁 of the year. 📣 Join the thousands of marketers who’ve already registered to discover the newest innovations coming to Search and YouTube ads. Register for #GML2026 today👇 goo.gle/4dmKEQM

How do you turn fan engagement into commercial action? For Juliet Slot, Chief Commercial Officer at Arsenal, it’s all about deep personalization. ⚽️📈 In this episode of Frontier CMO, she sits down with Google's VP of AI & Marketing Strategy, @JoshuaSpanier, to discuss how the club is testing gen AI to tailor content, build stronger relationships with their global supporter base, and ultimately drive brand growth. Watch the full conversation to learn how understanding your fans translates to better service and real results. 👇

1/9 Maximize your returns with AI-powered 𝗯𝘂𝗱𝗴𝗲𝘁𝘀 𝗮𝗻𝗱 𝗯𝗶𝗱𝗱𝗶𝗻𝗴. 🐷 Here are 𝟯 𝗡𝗘𝗪 𝘂𝗽𝗱𝗮𝘁𝗲s to optimize your campaigns and boost performance: 👇 🔭 1. Journey-aware bidding 🌱 2. Smart Bidding Exploration expansion 📡 3. Demand-led pacing Learn more about these budgets and bidding updates: goo.gle/4wkefmM

20 years in the making: @Arsenal is headed to the Champions League final and is just 3 wins from the Premier League title 🏆⚽️ How does a 138-year-old brand stay at the top of its game? @JoshuaSpanier sat down with Arsenal CCO Juliet Slot to uncover how the club uses AI and stewardship to win off the pitch. 3 plays every CMO needs to see → goo.gle/4d8Ov3R

We’re 2 weeks from #Brandcast! 🎤 In the #YouTubeEra, viewers don’t just scroll—they search with intent. Whether on the big screen or Shorts, creators are reinventing entertainment and driving a new era of growth for brands. Read more: goo.gle/4d3lbvJ

What happens when you can test, explore, and create all in one place? ✨ From trying on styles virtually to generating images with Nano Banana and getting answers with Gemini, these demos at #POSSIBLE2026 show how ideas can come to life in seconds. Explore them all: Try On → goo.gle/4uaTAiU Gemini → goo.gle/4cGfSDx Nano Banana → goo.gle/42CWKAh

"AI transformation isn't just about technology — it’s about human leadership." 🧠 In this week’s edition of Frontier CMO, @JoshuaSpanier explains why stepping outside your bubble is the best way to truly accelerate in the AI era. Learn the 3 & 3 rule for your next conference. Read more: goo.gle/42qsEjH

How do you build a brand when every SKU is one-of-one? At @PossibleEvent, we explored how @barkleyokrp & @SalvationArmyUS used Gemini to turn a retail weakness into a superpower. It’s not just about efficiency – it’s about engineering FOMO in real time to drive foot traffic. ▶️ Watch the key moments from #POSSIBLE2026 ↓

What if your biggest limitation became your strongest marketing advantage? At @PossibleEvent, our own VP of Customer Solutions-America, John Nicoletti, @SalvationArmyUS and @barkleyokrp shared how they turned one-of-a-kind, sold-out inventory into a driver of real-world demand using Google AI. Take a peek into the full case study → goo.gle/4t014Ve

Tune in NOW live on the POSSIBLE YouTube page → goo.gle/3OVUAsp

How do you turn “missed it” into momentum? Hear from @Google, @barkleyokrp & @SalvationArmyUS at @PossibleEvent live on their YouTube page. Catch it tomorrow at 10:15am ET → goo.gle/4mMpMXw

💄 At @LOrealParisUSA, innovation starts with skills, not software. 🎧 In the latest episode of the Frontier CMO podcast, Asmita Dubey, Chief Digital and Marketing Officer of L'Oréal, sits with @JoshuaSpanier, to share how her teams cultivate a culture of learning. Her take: Break roles down into the skills for success, and continue to upskill in new roles. Watch the full episode to learn how to build the next generation of marketers who are masters of technology and creativity: goo.gle/4vR41tC

✨ Marketers, your cheat sheet to an AI-first marketing strategy is here ✨ To thrive in this new era, your brand needs to move at the speed of the super-empowered consumer. Here’s how to stay front and center: 📝 Go beyond text: Nearly 1 in 6 AI Mode queries are now non-text (using voice or images). 🛍️ Embrace agentic shopping: From virtual try-ons to agentic Search, consumers are able to shop with confidence and ease. Ensure your product data is ready for these features. 🎥 Trust the creators: 82% of U.S. viewers say YouTube has the most trusted creators. Use that credibility to accelerate decision-making. 🔍 Scale with AI Max: Unlock billions of net new searches that advertisers weren’t reaching before. Get the guide to discover how we're enabling these new consumer journeys and why the Gemini advantage is your business advantage: goo.gle/3MLvcog

The @adage A-List & Creativity Awards did not disappoint! 🏆✨ Still buzzing from celebrating all the winning creative work, including @StJude, @RyanTrahan, & @tiltify for Best @YouTube Creator Collaboration. See our fave moments from the gala below! 📸

L’Oréal chief digital & marketing officer, Asmita Dubey, is proving that a $40B+ legacy brand can move fast, like a startup, by scaling the human and not just the tools. From upskilling 70,000 employees to mastering agentic commerce, here is L’Oréal’s blueprint for the #FrontierCMO → goo.gle/4d5gZf5

AI is reshaping how brands show up across Search and YouTube. Discover what’s new in digital advertising and how the marketing playbook is being rewritten at Google Marketing Live 👀 Register for #GML2026 👉 goo.gle/4cBev7J