Thomas Kramer

🧭 The Social Navigator — April 2026 is ready for launch 🧑‍🚀

Meet Archer — the AI social media analyst built for content teams who are tired of drowning in dashboards and waiting on data. 🐾

So far 2026 has been all about giving increasing flexibility and making life easier for social media teams by building things they’re actually asking for. From new platforms and post types to a host of optimizations and improvements, here's everything we built in Q1 👇

@santiagomed social tech founder here - would love to help trial the new developer experience and usage-based pricing. can you help a fellow software guy out?

@santiagomed @santiagomed product nerd / exited social media tech founder here -- I've applied and would love access, let me know if you can help!

We've started rolling out the brand-new Developer Console for the X API. We've designed it to 10x your developer experience and made it much easier to get started building. Please send any feedback my way!

As we wind down the final few weeks of the year, it’s time to look back at what we built in 2025. 👷 From major new features like competitor and influencer tracking, to optimizations to make life easier on social, we continued to help teams measure what matters and move fast. 🏎️

It’s the final day of the month, which means a new edition of The Social Navigator newsletter to get you current on all the latest in the world of social 🧑‍🚀

🍎 Big data in the Big Apple We’re excited to team up with @socialmediaweek as an official partner, and can’t wait for all the sessions, speakers, and socializing. Still thinking of going but haven't made a final decision? Talk to us and we’ll save you 20%. #SMW

We’ve officially released support for Instagram’s new Views metric 🎉 Impressions and Plays have been dropped by Meta, and will no longer update. We’ll continue to show these in Measure Studio for now to give you time to preserve your data.

@MeasureStudio We add new metrics all the time, but switching from one core metric to a totally new one is a first. Smooth launch for all of our customers in spite of Meta moving the goalpost on timing and function multiple times. Great work, team! 🎉

@WhiteBoardFin It’s almost as if the entire world was inside for almost an entire year and had nothing to do but vote their frustration against an incumbent. Republican turnout was up too. 334M people live in the United States. Use your noodle.

@BarackObama Four more years

Here's our statement on the results of the 2024 presidential election:

@XDevelopers The Threads API is free. V2 used to give 2M requests for $100 per month. You now charge $5000 for half that. You're going to lose what little of your developer community you still have.

We are changing our Self Serve X API with new pricing options and limits. Below are the highlights. 🎉 ~ Launching Annual Subscriptions: available at discounted rates! ~ Basic: will increase from $100 to $200 monthly with higher limits and new endpoints ~ Free: Introducing experimental Read access! ~ Top-Ups: Basic and Pro will have limited top-ups ~ Emergency & Public Utility Apps: will have 2x higher access levels for free ⚡️

@MarioNawfal LMAO no it fucking didn't.

🚨X OUTPERFORMS FACEBOOK AND INSTAGRAM According to the traffic monitoring site Similarweb, X smashed it out of the ballpark with more visits worldwide than Instagram and Facebook. X had 13.14 billion views throughout June, compared to Facebook’s 12.44 billion and Instagram’s 5.798 billion. X had almost 3 times the number of unique visitors than Facebook. X had 3.127 billion unique visitors. Facebook had 1.050 billion unique visitors. Instagram had 919 million unique visitors. Source: Similarweb

X. Come for the distressed app icon. Stay for the mild rash.

@dnsievers 🇺🇸

@actblue I'm inundated and I'd love to stop receiving unsolicited text messages from your platform. How can I blacklist my phone number?

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6 months ago blue shirt was a crypto guy.

TOP TOOL: The AI Social Content Analyzer 🔥 See your posts the way algorithms see them🤖 This tool uses AI to identify people, objects, even specific activities 🔎 ...Revealing which parts of your content will work best on social 📈 Try it for FREE measure.studio/geekout-specia… #ad