Thousif
1.3K posts
@thousif_maker
📩My iOS app marketing newsletter 👉 https://t.co/dEk0ePb716 ✍️ Writing @aiadsapps
In consumer, paid ads generally = lack of true product market fit I have yet to see a generational startup with largely paid ad-driven growth…
50,000+ TikTok ads. Not in a year. In 30 days. This is Headway - a book summary app doing $1M/month. Most people think it's just another self-help app. It's not. It's a money machine. Here's how it really works: 🧵👇 (1/7)
Nearly 90 million search visits wiped out in the last 9 months. And traffic from AI didn't replace even 5% of it. (across ~75k websites connected to free @Ahrefs Web Analytics) Here's how other traffic sources held up: ▪️ Paid traffic is UP 13.8% (188M → 214M) ▪️ Social stayed flat (103M → 105M) ▪️ AI chatbot traffic? Just 4M at its peak Full data breakdown here 👉 chatgpt-vs-google.com Now the big question is: Does search traffic stabilize from here, or do we lose another 15-20% by the end of the year? What's your prediction? ... P.S. Learn more about FREE Web Analytics: ahrefs.com/web-analytics?…
This is a Hampton Core group. - One made 100 games before college, hit 10M+ downloads, won $300K from the creators of Pokémon GO, and used it to start a company. Raised $6.3M from a16z. - Another invented a product that lets you lift dumbbells with your feet. Bootstrapped to $6M year one, now $7M+ revenue with 3 employees. - One took a company from napkin to NASDAQ in 85 days (Stock is up 50x). - Another built "Tinder for B2B software" matching tech execs with cutting-edge software anonymously. Raised $10M and is profitable. - One raised $6.5M to run a YC backed AI holding company that acquires SaaS products and automates them with AI. - Another runs a luxury travel agency for founders and fund managers. They meet on a regular basis in San Francisco. If you’re building anything, get yourself a Core Group!
Retention isn’t just streaks. They push a 7-day challenge to get 50% off. But there’s another clever nudge. They ask you to add a widget to your home screen. So even when the app is closed… Promova is still sitting there reminding you.
Their app icon is genuinely funny. Don't know the conversion rate - but you'll never forget it. That's the point. Memorability is the strategy before you even open the app. (2/8)
Proximity is power. If you're in a room where everyone talks about iOS app marketing, it starts to rub off on you. You become like them.
The cool part about running a founder community: Last month alone we had calls with 2 members • doing $30K MRR via TikTok ads • another spending $20K/month on Google ads Builders quietly cooking.
BuzzFeed says there is 'substantial doubt' about its ability to stay in business • Comes a few years after shuttering its news division and pivoting into more AI-generated content and quizzes • Company had a net loss of $57.3M in 2025 • One of their plans for 2026 is to release new AI apps (via @CNN)
Cool thing happening inside our community. One member went from $12K → $120K MRR in 6 months with his app. Next Tuesday he's breaking down exactly what worked. Ads, experiments, mistakes, everything.
“When you go from consumer to B2B, the number one mega-challenge that you must master is LTV:CAC.” - @travisk "Yes, you can make that argument on consumer, but when you have a sales funnel that starts with 'I'm going to talk to customers, and I have to make LTV:CAC work' — versus 'My LTV:CAC is the App Store' — it's a whole different ballgame." “LTV:CAC with a sales machine, especially if you go [after] small businesses, is life on hard mode. Anybody who’s crushed it on SMB, those guys are special individuals who've made that happen. Because life in the SMB B2B world is no joke."
