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Today's tips for Friday, July 31. * OpenAI tests business agent ads. * Time and Mobian introduce ads to agents. * IAB Tech Lab updates agentic standards. * Reaction to Meta’s earnings: Dan Salmon, Eric Seufert, more. * WPP and The Trade Desk talk partnership in new video series. * Samsung leans into ads and AI TV. * Google structures data for AI. * More earnings reported yesterday: Amazon, Reddit and Apple. * LLM developments: OpenAI on GPT-5.6 pricing; Gemini Robotics 2; Synthetic-user startup Simile raises funds. * Search Retargeting and AI — AWS blog. * More: LinkedIn content and AI; Adweek on gaming, engagement trend; Transaction ID on CTV; LiveRamp on ChatGPT ads; AI CDP merger. Read: tipsheet.ai/news/chatgpt-a…

Today's tips for Thursday, July 30. * FreeWheel turns ad server data into buyer intelligence. * Earnings reported yesterday: Meta, Microsoft. * The omnichannel infrastructure race: Walmart vs. Amazon. * Snowflake wants to govern enterprise AI. * AI-generated creative adds new work for agencies. * LLM developments: ChatGPT nears 1 billion users; Google's AI musicality; Brookfield gets a data center. * TikTok turns MCP into an AI marketplace. * The enterprise measurement split — with Adam Heimlich and Eric Seufert. * People moves: Higgsfield AI, IAB Tech Lab add executives. * More: DoubleVerify on AI Content; Google's AI travel ad story; WFA and X settle; MadConnect's Heather Macaulay. Read: tipsheet.ai/news/freewheel…

Today's tips for Wednesday, July 29. * StackAdapt reimagines the DSP dashboard. * Building the OpenAI Ads organization. * Earnings reported yesterday: Omnicom. * Buyer Direct gains momentum says Google. * MCP's biggest rewrite yet. * LLM developments: Mark Zuckerberg AI op-ed in WSJ; OpenAI's campus recruiting. * AI slop outperforms quality metrics, reports Adweek. * Hightouch scaling creative with agents. * The Drum: Retailers prepare for AI-referred shoppers. * Podcasts and ads. * More: LiveRamp’s OpenAI Partnership; Higgsfield AI and Adweek; Adobe marketing and AI; Nate Woodman on AI models; Streaming economics. Read: tipsheet.ai/news/stackadap…

Today's tips for Tuesday, July 28. * Buyer Direct as Google's agentic advantage. * Nielsen makes its intelligence AI-readable. * Jeff Green: AI puts search budgets in play. * Fairchild: Agentic pressure on DSPs. * LLM developments: Open Secure AI Alliance; Microsoft's MAI-Cyber-1-Flash; Kimi K3 model weights. * Digiday on AI visibility misconceptions. * FreeWheel’s home is still TBD. * YouTube strengthens subscriptions with NBCU. * Earnings calendar this week: Meta, Amazon, Apple, more. * More: LUMA market report; Ad Age to CMOs on AI; AWS on Axel Springer and RTB Fabric; More on PubMatic's OpenWrap; AI fraud and ads. Read: tipsheet.ai/news/buyer-dir…

Today's tips for Monday, July 27. * Amazon Ads expands AI-powered buying. * OpenAI’s ‘cream-skimmed’ inventory. * ChatGPT Ads updates on Friday. * Google Search is where shopping starts, says VP/GM Srinivasan. * Google's AI search debate. * AppLovin’s in-app ecommerce ads work fast. * Cracking open the PMax black box. * LLM developments: Claude Opus 5; Satya Nadella on open-weight models; Facebook Verified. * Meta brings Ads MCP controls to Business Suite. * Kana packages agentic AI by role. * IAB Webinar on "Open Data & AI Foundation.” * More: Google on Cannes, CMOs; Adverteyes MCP; TikTok's Amazon Prime rival; Havas earnings; XBOX chooses ads. Read: tipsheet.ai/news/amazon-ai…

Today's tips for Friday, July 24. * Earnings: Google's AI infrastructure strategy. * OpenAI’s expanding ad strategy. * Criteo signals its AI advertising future. * LLM developments: OpenAI and Hugging Face; Google’s selfie sign-in; Anthropic’s Economic Index. * AI enters its brand-building era with Meta’s help. * Earnings: Comcast bets on intelligent infrastructure. * ‘Publishers shutting off Google’ narrative. * Andrew Lipsman: The folly of advertising to bots * More: AI slop detection; Truthset, Yahoo DSP partner; Forrester combines B2B And B2C Commerce Waves; The agentic marketing stack. Read: tipsheet.ai/news/google-ai…

Today's tipsheet interview for Thursday, July 23. Rajeev Goel, CEO of PubMatic, discussed how AI is reshaping the company's long-term vision for the sell-side platform and its role in the future of advertising. Topics include: * PubMatic's long-term vision for AI-native advertising * What "agentic advertising" means * Why AI should transform advertising rather than simply automate workflows * How AgenticOS is performing in early deployments * Why PubMatic believes intelligence belongs in the supply path * The role of AdCP, Decision Fabric and containers in an agentic ecosystem * When protocol-based media buying reaches scale * Why the sell side gains strategic advantages in an AI-native world * How PubMatic is evolving beyond its traditional SSP roots * The company's outlook for conversational advertising * AI economics and token costs * PubMatic's future positioning Read: tipsheet.ai/technology/pub…

Today's tips for Wednesday, July 22. * AI visibility becomes a ‘topic-level game’. * Digiday on AI spending’s accountability phase. * Amazon standardizing AI’s programmatic infrastructure. * OpenAI ad revenue narrative. * LLM developments: Microsoft, Mistral expand partnership; Google updates Gemini Flash, more; Meta testing new app. * AI becomes part of the agency team, reports Ad Age. * Spotted in the wild: Google gen AI controls. * More: Hotels on Google Search; Profound's MCP; Salesforce on agentic commerce search; Anthropic's marketing; Pacvue's commerce report. Read: tipsheet.ai/news/ai-visibi…

Today's tips for Tuesday, July 21. * Vendor ecosystem powers OpenAI Ads. * Google expands PMax into local services. * Meta's Incremental Attribution gains ground. * LLM developments: Stratechery on Chinese models; OpenAI on safety; Alibaba's new entrant. * Skai’s Vignieri: Trade, performance budgets begin to converge. * Advertising splits into two architectures, writes Chalice’s Heimlich. * Amazon expands omnichannel measurement. * Universal Commerce Protocol expands into food ordering. * More: Beehiiv's programmatic strategy; Meta’s MCP for devs; Criteo CEO on DMEXCO podcast; Stagwell's curation product. Read: tipsheet.ai/news/vendor-op…

Today's tips for Monday, July 20. * Meta Ads maps commercial intent with AI. * Why Google and Meta backed AppsFlyer. * The economic value of search referrals. * LLM developments: OpenAI's 'scorecard'; Meta's cloud hiring plans; an AI OS for fintech. * Earnings calendar: key reports ahead. * Bayer explores predictive media buying. * People moves: The Trade Desk in-housing marketers. * Agency buys AI creative intelligence. * More: Agentic media buying op-ed; Evertune AI challenges Profound; Instacart acquires for in-store intelligence; Dollar Shave Club's gen AI creativity; Google AI Overviews adds 'Top Stories.' Read: tipsheet.ai/news/meta-comm…

Today's tips for Friday, July 17. * Uber is building its intelligence business. * Q&A: Google talks Buyer Direct and open beta expansion. * Apple hints at broader ad ambitions. * The second golden age of search. * LLM developments: Kimi K3; Google video updates; DoorDash CLI and AI agents. * The next GEO battleground: Accuracy. * Product feeds become the creative — see new ChatGPT ads. * Earnings, AI and ads: Netflix and Publicis Groupe. * More: Stagwell's AI media curation marketplace; EU orders Google to share search data; Georgia-Pacific in-housing; Retail Media and content; Omnicom retires Kinesso and Annalect brands. Read: tipsheet.ai/news/uber-adve…

Today's tipsheet interview for Thursday, July 16. Michael Barrett, CEO of @magnite, discussed how AI is reshaping the company's long-term vision for the sell-side platform and its role in the future of advertising. Topics include: * Magnite's role as AI reshapes advertising * Why the company sees orchestration as the next evolution of the SSP * Every buyer and publisher having AI agents * AI's potential to create a "golden age" for connected TV * The path to protocol-based and agentic advertising * Why one-to-many agentic buying represents the industry's tipping point * How conversational media could fit into the programmatic ecosystem * The strategic importance of sell-side decisioning * What Walmart's partnership says about the future of retail media * How Magnite is measuring success in the AI era Read: tipsheet.ai/technology/mic…