Tom Galland

What if it worked...?

I built a thing. Sick of clients asking "where are my leads coming from?" and me having to dig through GA4 for 20 minutes to find nothing useful. One snippet on your site. Every lead shows up with exactly where they came from and every page they visited before converting. Looking for a few people to test it. DM me.

Most people overthink learning SEO. You don't need another course. Pick one thing and do it for 90 days.

Most people want to automate the wrong things. The 30-minute task you hate? That's often where you learn what's actually broken in your process.

SEO tools are rebranding as "visibility platforms" now. Semrush just announced theirs. They're not wrong about why. People find businesses in more places than Google now. ChatGPT. TikTok. YouTube. AI overviews. The old playbook of "rank for keywords" is incomplete. But here's what I'm watching: Most small businesses still haven't nailed basic Google visibility. Their GMB is a mess. Their site structure confuses crawlers. They're chasing AI search before they've fixed the fundamentals. The platforms know this. That's why they're expanding their offering. More tools. More data. More complexity. For most businesses, the answer isn't more platforms to track. It's doing the basics well enough that you show up consistently where your customers actually look. That might be Google. It might be ChatGPT. It might be local directories. But it starts with knowing where your enquiries come from, not tracking every possible channel because a tool says you should. The tools will keep evolving. Your focus shouldn't.

AI didn't kill good content. It just made average content worthless. The real gap now is between stuff that sounds right and stuff that actually answers the question.

Most Google Ads accounts fail because they're feeding the algorithm garbage signals. Your conversion tracking isn't optional anymore. It's the entire game.

@kylegawley The anti AI posting thing is getting as performative as the AI posting itself tbh. Just post what's useful

40k followers 🎉🎉🎉 Thanks everyone for listening to my daily rants about tech 0% AI posts now and forever Cheers 🍻

Most SaaS tools require a manual, a consultant, and a dedicated admin. That's not a feature problem. That's a usability problem.

Ads inside ChatGPT responses were inevitable. The interesting part is how they'll handle the trust problem when commercial intent starts bleeding into answers.

Most brands still treat YouTube like a distribution channel. But the best results come from treating creators like co-producers, not media placements.

Support isn't disappearing. It's just that AI handles the repetitive stuff now and the humans left are solving harder problems for more money.

Why I give up checking in on data

Early stage SaaS: you don't have enough customers to pick between growth and retention. Do both. Every customer matters. Every lead matters. You can't afford to lose either.

AI citation tracking is here. But nobody's sharing if those citations actually drive traffic. That's the only metric that matters. bing.com/webmasters/hel…

SaaS isn't dying because AI agents will replace it. It's dying because AI is eating the budget that used to go to more seats and new apps

I've been tracking this lately in my agency. You can write the perfect answer to a customer question and ChatGPT will still ignore it and send them to a competitor. That's the new reality. Quality doesn't mean visible anymore.

@Elena__Mira Thanks Elana, will work on the testominy design and add a logo / picture in

@tom_galland Looks good overall, but the customer testimonial feels a bit artificial.

Any landing page feedback?