Tom “Couillon” Comeaux

LONG POST 🚨🚨 Here's my breakdown of LSU's bold 2 year approach: How much it will cost and what success they need to make it worth it. Focus on CFB, MBB, WBB and Baseball. Cost: $200M Investment over next 2 years (Buyouts, salaries, new hire, NIL for Rosters) What each sports needs to do to make it worth it over 2 years: CFB: 2 Playoff Bids, 1 Deep Run MBB: 2 Tournament Bids, 1 Sweet 16 Run WBB: At least 1 Final Four Run BSB: 2 CWS bids, 1 Title Run LSU's doesn't need all 4 to hit, just 2/3 but Football HAS to be 1 of them. If you hit 2 of 3 those goals with Football, you'll bring in around $100M in direct sports revenue. Booster/Donor surge: Estimating $100M in donations over 2 years. Tuition: Turning LSU into national brand vs state brand Out of state students 2022: 32% Out of state students 2024: 40% If you grow that by 8% again: $50M extra. Media Value: LSU already Top 3 (If not #1) brand in college space. If this works, LSU likely grabs additional $25M in Media exposure: So here's the math.... $200M investment: If plan works: $100M in Athletic revenue $100M in Donations $50M in Tuition bump + (25M in Media Value) $250M payoff on $200M invested So it can absolutely payoff, but football has to hit 2 year benchmark or everything falls apart.