Toe@_ThePinkyToe
Theia is excited to participate in the upcoming P2P ICO on MetaDAO. Emerging market stablecoin growth represents one of the clearest secular trends in crypto. However, few projects capitalizing on this growth are accessible in public or private markets. @P2Pdotme is perhaps the best expression of this thesis.
Opaque and punitive stablecoin regulation across emerging markets has left a significant gap in serving users. CEXs restrict crypto withdrawals, and black market P2P trading often acts as a last resort. @P2Pdotme addresses this by leveraging local payment rails like UPI and PIX, enabling a 2-sided marketplace to on/off ramp fiat and stablecoins without custodians or exchanges. Their ability to settle Fiat <> Crypto transactions in under 90 seconds already has proven traction, facilitating ~$45m in annualized volume, and, with Brazil and Argentina comprising 44% of total volume, is effectively scaling outside of its core geography. The result is a business with a first-mover advantage in a specific niche it knows well, and merchant network effects are accelerating.
The founders previously built a $3m ARR food delivery app focused on a similar coordination problem: connecting merchants and users across a lossy social graph. Their solution relies on circles of trust, whereby merchants who refer their network and complete transactions attest their trustworthiness and unlock higher transaction volume limits. This creates a Polya Urn dynamic: attracting high trust merchants amplifies both the merchant incentives (larger transactions) and P2P’s broader network effects. Replicating this flywheel requires deep expertise in local payment systems and user behavior, something P2P has already demonstrated through a successful exit.
Finally, it’s worth emphasizing the continued value add of MetaDAO. P2P has a strong existing previous investor base and likely would have no trouble raising a traditional round, yet chose MetaDAO. It's clear that MetaDAO launches are not only on par with top venture bets, but in our view, actively surpassing them.
Proud to be a @P2Pdotme backer, and excited to support their continued success.