Tourism Research

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Times of uncertainty can lead to new opportunities. Our new Domestic Visitor Profiles provide insights for #tourism #businesses into the needs of #Australian visitors. You’ll find them here: bit.ly/38MFFHC #recovery #tourismresearch @Austrade @TourismAus @ATECtoday @atic

Our latest State Tourism Satellite Accounts bit.ly/3b64Sfo are live. They show the economic value of #tourism for #Australia’s states & territories. They include #stats for #consumption, #employment & #economic activity during 2018–19; before #COVID19 & the #bushfires.

The summer #bushfires & #COVID19 will have a major impact on #tourism. We will see the real extent of this downturn when March qtr data becomes available in July. For our latest #stats & a benchmark against which tourism’s recovery can be assessed, go to tra.gov.au

34% of domestic tourists visited friends & rellies YE Sept '19, but they only contributed 20% of o’night spend. With accom, meals & #transport costs often covered by the host, their avge #travel costs ($402) were less than half that of #holiday travellers. bit.ly/2C1gdkY

Happy International Women’s Day! In 2018-19, #Tourism showed how it differed from other sectors of the #economy as it’s mostly female (54%), compared to the workforce as a whole (47%) #IWD2020 #EachforEqual. Find more interesting #stats: bit.ly/36HXLZ4 #tourismresearch

Our State of the Industry report is now live! In 2018–19, #tourism contributed $60.8b to nat’l GDP & employed 5% of the workforce (666,000 ppl). Tourism also brought $39.1b in #exports & is our 4th largest exporting #industry. Find more info here bit.ly/3c94eQc @Austrade

In YE Sept '19, Uber use for our internat'l visitors increased by 24% to 2.5m over the year while taxi use fell 6%. #Uber was used more often by young travellers (46% of those aged 15-34), & by North #American & #European visitors (40% & 36%, respectively) bit.ly/2ScdJTs

The most popular local #transport modes used within destinations by international visitors were trains (45%), buses (42%) and Uber (30%). Find more of the latest #tourism #stats here: bit.ly/2ScdJTs #tourismresearch #IVS

#Business associates travelling together were the highest spending domestic overnight visitors, with an average spend per trip per person of $874. The lowest spenders were those travelling alone ($569). More #tourism #stats here: bit.ly/2C1gdkY #tourismresearch #travel

No place like home! 68% of domestic o'night trips were taken exclusively within the traveller’s state of residence. Intrastate trips can offer greater convenience and affordability. On avge they were cheaper ($449 vs $1,174) & shorter (2.9 vs 4.9 nights). bit.ly/2C1gdkY

Our internat'l visitor markets that saw the strongest growth in spend (YE Sept 2019) were #Japan (up 15% to $2.1b), #India (up 12% to $1.8b), the #US (up 10% to $4.0b) & #Canada (up 9% to $0.9b). More of the latest #tourism #stats here: bit.ly/2ScdJTs #tourismresearch

Over half of the #aviation projects in the #tourism #investment pipeline were in #regional destinations, as state govs & private operators seek to disperse tourists more widely. In total, there were 11 projects worth $8b in regional locations. More info: bit.ly/35DCWgJ

#Tourism GVA grew 67% from $33.5b in 2008–09 to $55.9b in 2018–19. The growth in GVA came from the industries in the chart below. Tourism contributes more to the #economy than agriculture, forestry & fishing, utilities & information, media & coms. More: bit.ly/36HXLZ4

Of all the states and territories, #WA residents were most likely to travel within their home state (83%), while residents of the #NT were most likely to travel interstate (44%). More #tourism #stats here: bit.ly/2C1gdkY @TourismWA @NT_Australia #tourismresearch

Regional Tourism Bushfire Recovery Grants now open! If you are in a #bushfire affected area & have an idea to encourage visitors to return, contact your local council or #regional #tourism organisation. Find out more: bit.ly/2HwP7Sp @TourismAus @Birmo @DuniamJonathon

The avge length of holiday trips to 🇦🇺 has fallen over the last 5 yrs but the avge spend per #holiday visitor remained relatively constant ($4,300 per visitor). Spend per night went up from $166 to $208 & visitors increased 52% over the same period. More bit.ly/2ScdJTs

Tourism is different from other sectors as it is mostly female (54%), compared to the nat'l workforce (47%) & has a high proportion of part-time workers (48%), compared with the nat'l workforce (31%). Over 10yrs, the pt #tourism workforce grew 41% vs 24% growth in ft #employment.

The 2018–19 #tourism #investment pipeline had 20 #aviation projects worth $18.3b. This was an increase of $1.4b compared to 2017–18, driven by the 3 aviation infrastructure project upgrades currently in the works across the #NT (worth $360m). More info: bit.ly/35DCWgJ

Are Aussies ditching their mates?! In YE Sept '19, the most common domestic travel parties were visitors travelling alone (39.4m) or as an adult couple (28.0m). Together they make up 58% of all domestic o'night travellers. More #tourism #stats here: bit.ly/2C1gdkY