Tracy Johnson
39.7K posts

Tracy Johnson
@tracyjohnson
The Tracy Johnson Media Group consults media companies and coaches radio and podcast talent worldwide.
San Diego Katılım Haziran 2008
370 Takip Edilen2.3K Takipçiler

Talent isn’t the issue.
Fear is. Unleash the beast!
Article #3 in the series about radio’s crisis in 2026.
Stop the Madness: Today's Programming Tactics Are Unsustainable.
tjohnsonmediagroup.com/blog/todays-pr…
#radio, #radioprogramming

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Familiar ≠ effective. You’re trying to make your station “less bad” instead of making it great. That’s the problem. Today's Programming Tactics Are Unsustainable.
Article #3 in the series about radio’s crisis in 2026.
tjohnsonmediagroup.com/blog/todays-pr…
#radio, #radioprogramming

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Ratings don’t predict success.
They report history. They're lagging indicators, and they do a poor job of it.
You're programming to avoid risk and killing your station.
Get off the ratings treadmill. My new article now at tjohnsonmediagroup.com

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Advertisers don’t buy ratings.
They buy results.
Radio keeps confusing the two.
Get off the ratings treadmill. My new article now at tjohnsonmediagroup.com

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If programming feels more defensive than creative, there’s a reason. Nobody will step up with a new idea and commit to making radio exciting.
Stop the Madness: Today’s Programming Tactics Are Unsustainable.
tjohnsonmediagroup.com/blog/todays-pr…

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Advertisers don’t wake up thinking about AQH.
They think about customers, leads, and sales.
Radio keeps selling the wrong story.
Get off the ratings treadmill. My new article now at tjohnsonmediagroup.com

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Manipulating clocks to game the ratings system doesn’t build loyalty.
It just delays the damage.
Get off the ratings treadmill. My new article now at tjohnsonmediagroup.com

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Programming tricks that once “worked” are now actively hurting radio.
Radio Is In Crisis: Stop the Madness: Today's Programming Tactics Are Unsustainable.
tjohnsonmediagroup.com/blog/todays-pr…
#radio, #radioprogramming

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Ratings aren't the point.
Ratings were never the product.
They were the tool.
Somewhere along the way, radio forgot the difference.
Get off the ratings treadmill. My new article now at tjohnsonmediagroup.com

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You're playing the wrong game!
You can win the ratings game
and still lose the audience.
That’s the problem.
Get off the ratings treadmill. My new article now at tjohnsonmediagroup.com

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Being heard is easy.
Being chosen is not.
That’s the whole game now. Is your station prepared to be relevant? This first article in my series about Radio in 2026 is must-read.
Read more now at tjohnsonmediagroup.com
#radio, #radioprogramming . .

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Safe programming doesn’t offend.
It also doesn’t matter.
Your ratings reflect this fact, and so do your sales. The question is: What will you do about it?
tjohnsonmediagroup.com
#radio, #radioprogramming . .

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In an audio-first world:
Replaceable content gets replaced.
Only relevance survives. Will your station survive 2026? Time to make some changes. Read more now at tjohnsonmediagroup.com
#radio, #radioprogramming . .

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Over-focusing on ratings is killing radio brands.
Ratings are a tool. They were never the product. When the tool becomes the goal, relevance disappears.
This needs to change. Details here:
tjohnsonmediagroup.com

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Hope isn’t a strategy.
And nostalgia isn’t a plan.
But radio acts like a good attitude will fix its problems. Ot won't
At some point, patterns stop being cycles and start being signals.
That's what this piece confronts.
tjohnsonmediagroup.com

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Radio needs to stop lying to itself.
This is how brands (and industries) quietly disappear.
New piece: tjohnsonmediagroup.com
#radio, #radioprogramming, #broadcasting

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🚨 THIS IS NOT GOOD
I really hate what I’m seeing.
Gold up.
Silver up.
Copper up.
I’ve been in this game for 20 years, and there’s one setup that makes me worried.
You’re looking at it.
This isn't just a rally, this is our warning.
Here’s what’s happening & why I’m worried:
In a normal market, this screen is impossible.
Copper rallies when the economy is BOOMING, and gold rallies when the economy is BREAKING.
They are supposed to fight each other.
We are witnessing the breakdown of the risk-parity model.
The inverse correlation between real yields and gold has snapped.
When they hold hands and rip higher together, the market is screaming that the system itself is broken.
We aren't seeing an inflation trade, we’re seeing a capital flight.
Smart money isn't rotating sectors anymore.
THEY ARE EXITING THE CASINO ENTIRELY.
The market is front-running fiscal dominance, it knows the debt math is impossible without devaluation.
They are dumping paper promises (stocks/bonds) to buy things that actually exist, like metals.
I’ve only seen this "Correlation-1" event three times:
1: Just before the Dot Com bust (2000).
2: Just before the GFC imploded (2007).
3: The Repo market blowout (2019).
Every single time, the economists said that demand is strong.
And every single time, we were in a recession within 6 months.
When the industrial metals and the precious metals start going up together, the party is over.
I’ve been in macro for 20+ years, and I’ve built a free guide on what to do in these conditions. Comment “GUIDE” if you want it.
I’ve called every major top and bottom of the last decade, and when I make my next move, I’ll say it here publicly.
If you still haven’t followed me, you’ll regret it.

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New: Your Field Guide To Holiday Programming. Get my new book Christmas Programming Unwrapped at christmasprogrammingunwrapped.com

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@superbusradio Thanks, Bus...appreciate it. If anyone wants a sample of the new book, hit me up or go here: christmasprogrammingunwrapped.com
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