TRAIT

Have you been looking at conversational insights? Yes, there is such a thing. AI-powered chatbots "speak" to consumers, and they leverage data to guide them through every stage of the buyer's journey. ow.ly/EJG050Eoj3A

"Google has introduced the EAT concept as well as metrics like search intent, page speed, mobile-friendliness, dwell-time are ranking factors to rank on Google. All these factors are part of a rich user experience." ow.ly/ocCw50EoidL

"Delivering a story in the right way – with a combination of passion, confidence and conviction – can be extremely powerful, creating an emotional response that compels the buyer to take action." This is the perfect way to transform the buyer's journey. ow.ly/CSTW50DR3OR

Looking for ways to stick out from the competition? Then you should be using Google Trends. Here's how to incorporate it into your SEO strategy: ow.ly/bQe350DR3wM

More time is being spend online. Here are eight reasons why people visit websites. It's good to take a step back from all our marketing to consider the rationale behind searches. ow.ly/nASQ50DR2KM

There's a new ranking factor rolling out in May - Google's Page Experience signal. It's an object-oriented approach. Learn about the factors involved here: ow.ly/rNOT50DR3pP

Are you leveraging TikTok? Here are some ideas for utilizing the platform for your business: ow.ly/DWdy50DR2tY

Are there words you would cut from your emails or other marketing material? What are they? Make your copy more concise by removing these five words: ow.ly/pJYJ50DR2gY

Digital has really grown into a giant in the marketing world. There are so many options and strategies available for you to get creative and experiment. Learn more: blog.hubspot.com/marketing/what…

Shopify is a widely used ecommerce platform because of its ease of use. But, there are some SEO hurdles to overcome before gaining popularity online. Learn more: ow.ly/Ty0f50DR1Il

Google has been adding lots of automation to their campaigns, which can be overwhelming. To maintain control, here are some tips: ow.ly/wbWt50DR1uL

"31 percent of customers are more likely to purchase online in 2021 than they were just a year prior." ow.ly/Orm650DR0Jo

Contests are great for getting new followers and shares. But Facebook requires you to take some steps when doing giveaways. ow.ly/YM6q50Ds57b

Rebranding is inevitable when it comes to business. But how do you know when it's time to do it? ow.ly/RuT150Ds4wu

Interesting perspective on content optimization. Do any of you use Medium or have a blog? Which one do you like better? ow.ly/gS5250Ds3TA

Are you keeping your website updated? Google is taking action against sites with inaccurate pricing. Make sure to check your Merchant Center product data. It must match what's on your website. ow.ly/pwQU50DrQil

Label design can really make your brand. Here are some low or no ABV drinks whose labels might convince you to give up the alcohol. 😉 ow.ly/bt3T50Ds4hX

Google Adwords is phasing out broad match modifiers. Do you think it will help you to consolidate and focus your efforts? ow.ly/WRZD50DrPKl

"Creating a cohesive visual identity allows a person to divide their brand into physical, sellable components." ow.ly/k7pH50Ds48b

Qualitative research methods inspire new ideas for keywords. Learn about the possibilities: ow.ly/VRZs50DrPBg