

Segments Analytics (Uncover profitable audience)
128 posts

@treslco
Helping @Shopify brands optimized marketing with data science 🔥 Our clieents inlcude: @iliabeauty @SDJBeauty @truebotanicals @meshkiofficial @hayabusacombat



I think @treslco is probably the most underrated analytics tool on Shopify.




Segment of the week: BFCM first-timers and Abandons Why you should care: Our data shows that first timers during BFCM are 25% less profitable given the insanely high CAC. What can you do to get to break-even faster? 1.BFCM first-timers—keep them engaged Filter: “First order date between Nov. 24 to Nov. 27” New customers acquired during BFCM are likely deal hunters. 🈹 - segment them out and put them in a separate follow-up flow - track the performance in monthly cohort See thread for segment #2. #postbfcm @treslco @Shopify







Here's what I am working on to get ready for BFCM for my brands. There are some pretty important steps you can take now to prepare. 😅 I recommend running (even the free) reports from @treslco to understand the repeat behavior from last year's BFCM. tresl.co/blog/bfcm-2023…











I see a lot of DTC tech stack threads here, but this retention tool has somehow always flown under the radar:
