Tripepi Smith

Learn about the people, culture, and values that drive our firm youtu.be/kLx5xVtpKtA In this video, and others soon to come, we show you what goes on behind the screen at one of California's leading marketing-technology-public affairs firms. Meet @tripepismith.

🔦 Case Study Spotlight: The City of La Cañada Flintridge Amid growing concern over home invasions, the @TheCityofLCF partnered with #TeamTS to create an animated PSA that would educate residents and build trust in public safety efforts. The short video flips the script, telling the story from the perspective of two would-be burglars. This creative approach — balancing humor with seriousness — helped residents understand how criminals think while learning practical steps to secure their homes. 📊 Results: ✅ 19,000+ views on Facebook ✅ 12,000+ people reached via targeted ads ✅ 97 views on YouTube The campaign shows how storytelling, thoughtful distribution and a little animation magic can turn a routine public safety message into an engaging, empowering call to action. 👉 Explore the full case study: tripepismith.com/case-studies/v…

🎨 It’s not Tuesday without a #TSCreativeTuesday! In 2025, Tripepi Smith partnered with the @cityofmpk to roll out a modernized logo and refreshed brand for 2026, focused on strengthening (not replacing) a well-recognized identity. Through discovery and stakeholder input, #TeamTS helped translate the City’s story into a clearer, more consistent visual language that was designed for real-world use across digital and print. The result? ✨ A practical system that improves day-to-day communications ✨ Brand guidelines and templates that make consistency easy for staff ✨ A refreshed identity that reinforces Monterey Park’s motto: “Pride in the past, Faith in the future.” Because great branding doesn’t start over — it builds forward. Learn more about this project: tripepismith.com/news/tripepi-s… #Branding #TripepiSmith #EffectiveCivicEngagement

🍀✨ Feeling lucky? Your March social updates are here! Don’t leave your strategy up to chance — stay ahead of the latest platform changes, trends and tools with #TeamTS’ Talia James, now bringing you Social Media News to Know. 🌈📲 💡Strike gold with insights that keep your content strategy sharp, strategic and scroll-stopping: tripepismith.com/insights/socia… #ABL #AlwaysBeLearning #SocialMediaNewsToKnow

It’s time to celebrate our March Tripepi Smith-iversaries! 🎉 This month, we’re recognizing Director Christine Martin, Senior Business Analyst Sienna Boyd, Business Analyst Valerie Nevarez and Junior Business Analyst Claire Blodget. Thank you for your hard work, dedication and all that you do. We’re grateful to have you on #TeamTS! 👏

Hold your horses because we’ve got a new #ThumbsUp from Texas! 👍🤠 Check out this shot of #TeamTS Principal Jennifer Vaughn, APR, snapping a #TSThumbsUpSelfie at the City of Van Alstyne City Hall. When #TeamTS hits the road, we make sure to bring the thumbs-up with us wherever we go! #TripepiSmithLife

#DidYouKnow we’ve been designing the City of American Canyon's State of the City since 2022? 🗓️ Every year we aim to level up, and for this #TSCreativeTuesday, we’re showing off the latest evolution. 🚀 We refreshed last year’s high-end “coffee table book” aesthetic with a landscape layout and plenty of #TeamTS-curated stock photography to create a visual journey through the City’s “Live, Work and Play” vision. #TripepiSmithLife #EffectiveCivicEngagement #SOTC

#TeamTS Business Analyst Valerie Nevarez is cleared for takeoff! 🛫 She’s heading to Riverside on March 26 for the MMASC Spring Forward Forum. Set against the backdrop of the March Field Air Museum, this year's theme is “Where Innovation Takes Flight.” Valerie is looking forward to connecting with local government leaders and discussing the future of innovation in California cities. See you there! 👋 #LocalGov #MMASC #TripepiSmith #PublicService #RiversideCA #InnovationTakesFlight

💧 Happy World Water Day! Today, #TeamTS joins communities around the world in recognizing the importance of collaboration and communication in protecting our shared water resources. 🚰 At Tripepi Smith, we believe in making every drop count. From amplifying sustainability initiatives to developing strategies for long-term conservation, our team works with partners and communities to help ensure vital resources thrive for years to come. 💙 #WorldWaterDay #TripepiSmithLife

#TeamTS is electrified to support our incredible partners in the race toward a cleaner grid! ⚡️ Looking back at these shots from last year’s California Community Choice Association's annual conference, we’re reminded that the future of renewable energy isn't just about technology — it’s about the people and partnerships driving the change. Happy National Renewable Energy Day! ☀️ #NationalRenewableEnergyDay #CleanEnergy #EffectiveCivicEngagement Apple Valley Choice Energy, Cal Choice, @cal_cca, @TheCleanEnergyA, @PalmdaleEPIC, @LancasterChoice, Orange County Power Authority, Pico Rivera Innovative Municipal Energy, Pomona Choice Energy, Rancho Mirage Energy Authority, Redwood Coast Energy Authority

📩 Make a splash with #TeamTS this March! 🌊 With World Water Day approaching on March 22, check out updates, insights and news that are flowing straight to your inbox. 💧 Check out the latest edition 👉 tripepismith.com/homepage-news/… #TripepiSmithLife #TeamTS

We’re proud to share that #TeamTS Director Melanie James has been selected for the Coro California Women in Leadership (WIL) Spring 2026 cohort! 👏 Over the next four months, she’ll participate in leadership training with a dynamic network of emerging women professionals to build connections, promote growth and drive meaningful impact in their communities. At Tripepi Smith, we’re committed to investing in our team’s professional development and are proud to support her nomination and participation in this program. Congratulations, Melanie! ✨ #TeamTS #WomenInLeadership #ProfessionalDevelopment

🌿 Happy #TSCreativeTuesday! Clear, informative signage can turn a trail into an experience. #TeamTS designed wayfinding and informational signage for the Amargosa Creek Trail in @PalmdaleCity, helping visitors navigate the trail and learn more about the 50 acres of habitat that will preserve and enhance the century-old Joshua and Juniper trees on-site. From maps to educational displays, thoughtful design can make public spaces feel more accessible, engaging and connected. 🙌 #TripepiSmith #GraphicDesign #EffectiveCivicEngagement

Good communication isn’t about luck, it needs some strategy. 🍀✨ At Tripepi Smith, we help your message strike gold. From comprehensive communication assessments to content that connects, our team has the tools to make sure your audience feels like a lucky charm.✨ 🌈 Learn more about how #TeamTS can be your partner at the end of the rainbow: tripepismith.com #TripepiSmith #StrategicCommunications #LocalGov

🧐 Is your organization’s Facebook page at risk? It’s a common question: Should you use a personal profile or a "dummy" account to manage your business page? While a separate login might seem cleaner, it actually creates a major security and compliance risk. 🚩 Because Facebook is built on real identities, using “dummy” accounts can lead to flagged profiles, disabled ad accounts or even lost access to your organization’s page and historical content. The gold standard for digital stewardship is using your authentic profile. Your personal posts and photos remain private, while your organization’s access stays secure, traceable and compliant with platform standards. 🔒✨ 🔗 Read the full breakdown on our website: tripepismith.com/insights/in-to…

This is who you’re asking to plan your communications strategy, manage your social media and support your community outreach. 💬 From childhood photos to trusted advisors, #TeamTS is proud to help public agencies tell their stories and connect with their communities. 🤝 ➡️ Learn more about our services: tripepismith.com/services/ #TripepiSmithLife #EffectiveCivicEngagement

🚁 #DidYouKnow that in December 2025, the FCC expanded its "Covered List" to include foreign-produced drones and critical components, including those from DJI and Autel? While existing authorized fleets can still fly, this ruling creates a "freeze" on the importation and sale of new models. For agencies relying on drones for public safety and infrastructure, this shift reshapes long-term procurement and fleet planning. 💡 Get the full breakdown for your agency: tripepismith.com/insights/fcc-b… #DronePolicy #PublicSafety #PublicAgency #TechNews

Storytelling that sparks connection... ⚡ The @LPFDFirefighter trusted #TeamTS to bring their annual report to life, transforming complex content into a polished document for their community. Explore more client testimonials on our website 👉 TripepiSmith.com/Testimonials #EffectiveCivicEngagement #TripepiSmithLife

🎨✨ It’s #TSCreativeTuesday! What happens when you give City communications a glow-up? For the @CityBellflower, we didn’t just redesign a brochure, we reimagined the entire experience. 🌟 In partnership with the City, we transformed their Parks and Recreation brochure into a fresh quarterly publication that blends City news and recreation programming in one place. We also redesigned and renamed their monthly newsletter to match, creating a seamless look and feel across print and digital. One City. One voice. One clear, consistent message. 🙌 Learn more: tripepismith.com/homepage-news/…

Did you know that nearly half of the U.S. population — and millions of Californians — rely on groundwater every day? 💦 While we aren't currently in a drought, Californians know that conservation is a way of life. Strengthening our local groundwater supply is the best way to reduce our reliance on costly imported water and ensure a resilient future for our communities. This Groundwater Awareness Week, let's protect this vital resource: 💧 Fix the Drip: Check for leaks to stop the 90-gallon-a-day drain. 💧 Water Wisely: Use native plants to reduce outdoor water use. 💧 Test, Tend, Treat: If you’re a well owner, annual maintenance is a must for your health and safety. At Tripepi Smith, we help water agencies and public districts turn these statistics into stories that inspire community action. Whether you need an educational campaign or a workforce recruitment strategy to fill industry gaps, we’re here to help your message flow. 🔗 Ready to elevate your agency’s outreach? Visit tripepismith.com/water to check out our water work. #GroundwaterAwarenessWeek #TripepiSmith #TestTendTreat

Happy Employee Appreciation Day! 💚💛 Today, we’re celebrating the rock stars of #TripepiSmith! Our firm wouldn’t be where it is without their dedication, creativity and passion for our clients. Thank you for everything you do! #TeamTS wouldn’t be the same without you! 👍