True Loyal

Why 75% of Loyalty Programs Fail. Most brands think they have a loyalty strategy—but in reality, they’re running a discount engine. Here, we break down why the majority of loyalty programs don’t actually drive retention or growth—and what the best brands do differently.

What is TrueLoyal? TrueLoyal is an engagement driven Loyalty platform that helps turn one-time buyers into consumers who keep coming back. Check-out the video to see how we do it - and most importantly, how we can do to help you efficiently grow your business. #trueloyal #loyalty

The fine line of discounting and building preference for CPG brands. In this video, we discuss why CPG brands need to focus on building preference first, and how to use discounting strategically to drive trial without eroding long-term value. #trueloyal #loyalty #cpgloyalty

How Should CPG Brands Think About ROI? Too often, ROI is measured only through short-term sales—but that misses the bigger picture. We discuss how brands can turn trial into repeat purchase, and why that’s what ultimately drives real ROI. #trueloyal #loyalty #cpgloyalty #cpg

Building loyalty in CPG isn’t easy, especially when retailers sit between brands and consumers. Brittany Zars and I explore how CPG brands can overcome that challenge, build trust directly with consumers, and create lasting relationships that drive growth. #trueloyal #loyalty

What does Loyalty mean in CPG? In the first episode of our series with CPG expert Brittany Zars, we explore what loyalty really means for CPG brands—and what it takes to drive meaningful growth. #trueloyal #loyalty #cpgloyalty youtu.be/lXXrmIfm5cw?si…

Loyalty isn’t a strategy. It isn’t software. It’s something that’s earned. That belief is exactly why we evolved the TrueLoyal identity. #trueloyal #loyalty

New identity, same unrelenting focus to help brands earn loyalty from their consumers. #trueloyal #loyalty

Are You Building Loyalty — or Just Running a Program? In this video, Max Savransky, TrueLoyal’s Global Director of Loyalty Strategy, explains why most brands mistake activity for loyalty — and what it actually takes to create true, lasting engagement. #trueloyal #loyalty

Why Partnerships Matter In Loyalty. #trueloyal #loyalty #trulyloyal

Max Savransky, TrueLoyal’s Global Director of Loyalty Strategy, shares why loyalty begins earlier than many brands think — and how recognizing that moment can unlock deeper engagement and long-term growth. #loyalty #trueloyal #trueloyalty

In this video, Max Savransky, TrueLoyal’s Global Director of Loyalty Strategy, breaks down the biggest misunderstanding brands have about loyalty—and why many programs fail to deliver real impact. Check out the video here: youtu.be/p75zjm_NOAQ

TrueLoyal CEO, Jacek Materna sat down and shared his perspective on Loyalty and why now is the time to act. #loyalty #trueloyal youtu.be/oBrHiD6BJBs?si…

Listening to customer needs is crucial. Aligning your strategies with customer feedback can transform your brand. Start your journey to becoming truly customer-centric. bit.ly/3AsXi1m #CustomerInsights #VoiceOfCustomer #CommunityPoweredMarketing

🛠️ Dive into how CPG brands are humanizing their marketing strategies with user-generated content and Community Powered Marketing: hubs.li/Q02WtgyD0 #CPG #UserGeneratedContent #ConsumerEngagement #DigitalMarketing

TINT + Hootsuite brings user-generated content full circle. Discover the power of the integration. 🌟 Streamline your workflows and amplify your brand's reach. bit.ly/3YAaIlz #Hootsuite #TINT #UGC #EmployeeAdvocacy

We're seeing buzz about "Employee Influencers". We called it back 2020. Whether you call them employee influencers or internal influencers, a social content creator that is directly employed by a brand is becoming much more common. bit.ly/3YjDTsF #influencers #egc #ugc

Let's get back to basics. Brand advocacy efforts focused on UGC can help breakthrough in crowded categories and organically amplify your messaging to reach mass audiences. bit.ly/3NhvnV1 #cpg #cpgmarketing #retail #ugc

October brings us closer to the FTC's New Rule on Fake Reviews. With a few weeks remaining before it goes into effect, marketers should be reviewing their policies on reviews and testimonials to ensure compliance. bit.ly/3zJSJzq #ftc #ratingsandreviews #ratings

Today's Fan Favorite Research: The 2024 Big List of Community Powered Marketing Statistics! 🌟 Did you know 76.6% of consumers wish their favorite brands had a community? bit.ly/3zlbclK #MarketingStats #CommunityBuilding #DigitalMarketing