Tushar Sarkar

From Exit to Empire: The Sudhir Jatia Transformation Back in 2011, Sudhir Jatia was steering VIP Industries, India’s leading luggage manufacturer and the world’s second-largest. The company was thriving, clocking ₹760 crore in sales and valued around ₹2,000 crore. Sudhir held a 6% equity stake. But things changed. The founding family at VIP decided it was time for one of their own to take charge. Sudhir, not being a family member, was asked to step aside. Rather than stepping down quietly, he made a daring move. He purchased a 56% share in Safari Industries, then a distant competitor — barely the third-largest luggage brand in India, with ₹70 crore in revenue and a market cap of just ₹50 crore. Sudhir invested ₹29 crore of his personal funds and assumed the role of CEO. Fast forward to 2025: Safari is now worth ₹10,500 crore. VIP is valued at ₹6,000 crore. Sudhir still owns 46% of Safari. His stake is now worth ₹4,700 crore. A ₹29 crore commitment grew into a ₹4,700 crore fortune. The final chapter: VIP chose tradition. Sudhir chose ambition. And that made all the difference. He didn’t just recover — he outbuilt, outperformed, and outlasted. From being nudged out, to creating a luggage giant of his own, Sudhir Jatia turned rejection into one of India’s most remarkable business turnarounds.

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What do a ₹10-50 crore apartment project, a ₹10,000 crore metro line, a solar park, a data center and an EV charging station all have in common? They all rely on the same backbone—the Indian Wires & Cables industry Let's explore this industry A thread 🧵 (1/n)

A $5 million Indian startup just patented the motor every global automaker has been failing to build for a decade. Bengaluru based Vimag Labs has been granted its fifth Indian patent for something called a Virtual Magnet Synchronous Motor, or VMSM. It runs an electric motor without any rare earth magnet inside it. Almost every EV today uses a Permanent Magnet Synchronous Motor. These have fixed rare earth magnets physically built into the rotor. Vimag's motor does not. It creates and controls the magnetic field using software, power electronics, and control algorithms in real time. The supply chain problem it solves is enormous. • China controls about 91% of global rare earth refining and separation. • China produces 94% of the world's sintered permanent magnets, the exact type used in EV motors. • China holds only 35% of global rare earth reserves. Its power comes from processing, not from owning the minerals. China has been using that control as a weapon. • In April 2025, China imposed export controls on seven heavy rare earth elements and all related magnets. Exports collapsed and carmakers in the US and Europe were forced to cut production. • In October 2025, China extended the rules to any foreign-made product containing 0.1% or more Chinese rare earth content, even if made entirely outside China. • Prices outside China have spiked up to sixfold. EV makers report roughly $500 in added material cost per vehicle. • Licensing approvals for European firms have fallen below 25% in some sectors. Every major automaker has been trying to escape this. Tesla switched to rare earth motors in 2017 and has said its next generation motors in 2026 will go rare earth free again. Stellantis and GM are funding Niron Magnetics, a US startup building iron nitrogen magnets. Neither has said when it reaches production. Valeo has been working on a rare earth free motor since 2022. And It is not expected to reach the market until 2028 at the earliest. Honda has announced its own funding into alternatives. Vimag has already run 87,600 engineering hours on this, has active pilots with two wheeler and passenger car manufacturers, signed a manufacturing agreement with Jendamark, and is scaling toward commercial vehicles and industrial systems from 200 kW to 600 kW. It is also building versions for robotics, defence, and cooling systems. Now the part worth being careful about. This is still a $5 million Series A company running pilots, not mass production. Motors that work in a lab or a pilot fleet do not always survive cost, durability, and efficiency testing at scale. Software defined magnetic fields require heavy power electronics, and that adds its own cost and failure points. Valeo has been at this for four years and is still two years from market. Analysts estimate the West would need 15 to 30 years to rebuild an independent rare earth supply chain. Building a motor that does not need rare earths at all skips that entire problem.