Mike Scott

@Nick_zv_ backlink

Stealing competitor backlinks... Is one of THE most effective link-building strategies. We used THIS 3-step process to steal 100s of competitor links for our clients. Comment "backlink" and I'll send it over. (Must be following to DM)

@Marie_Haynes Hey Marie! I respect your work a lot, and I'm always up to date with it! That said, I only use Twitter to read things and very rarely type anything, but I would appreciate being able to reply to your tweets. :)

I'm going to start trying out using the option to only let people I follow reply to my tweets. I want to spend more time focusing on helping the wonderful SEOs and site owners I know who appreciate my work and can respectfully converse about differing opinions. I'll be in the Search Bar more, but I want to still help people here on Twitter (I mean X..boy have things changed. And also, Elon's made it quite addictive to use this app😜) There's a lot of anger towards Google and I can understand why. I've worked with businesses who have suffered because of Google updates for many years now. It used to be that most sites that came to me had a good chance of recovery. Today, while I do see recoveries, they tend to be in sites that truly have EEAT and sites that can invest in creating truly original content that helps people in a way that no other site can. They are businesses that real people genuinely trust as a go to source. In many cases they are businesses with clients that spend money. It makes sense, because people tend to spend money with businesses they trust. Which really is not good news for those of you who have made money from content. I know it's not fair. I know you worked hard on your sites. I have spoken to so many of you who are losing your income source after years of hard work. I think though that no matter whether it's Google or another company that does it (I'm betting on Google), the world will eventually be in a place where information that is known online will be provided by AI. For 25 years Google has been learning how to organize the world's information and make it accessible to all. As Google's systems have changed over time, as machine learning (AI) systems started to learn, and as ever so slowly Google worked towards the mixture of AI systems they have today, so much of ranking really is driven by user preference and satisfaction. They're not there yet. They told us that since 2022, the helpful content system changes including this March update which is still rolling out, should reduce unhelpful content by 40%. That means there's more to come. Google will keep improving on recognizing and rewarding what helps people. Google will learn to remove more spam. There will be more updates. SEO's are good at understanding how to create content that is relevant and that looks good to search engines. We are good at understanding what Google's traditional PageRank driven systems reward. But it's really hard to explain how deep learning and machine learning systems like the helpful content system changed search. A friend shared with me last night that he's having difficulty explaining to clients why Google's updates impacted them. And worse, how do they recover? There's not a lot in our SEO toolbox to help these sites as the algo shifts. I stopped doing regular consulting over a year ago so that I could thoroughly study and understand as much as I could about machine learning and how Google's systems have changed. The Pandu Nyak testimony from the DOJ trial helped me put much more together. Finally reopened my calendar this week. It's so hard to explain how search has changed. Which is why I wrote a book on it which will be out soon and at a reasonable cost along with some ways to get it for free. It really does take a whole book to explain how search has changed. I'll leave this tweet open for anyone to reply to before I start my experiment of restricting replies to people I follow only. If you are someone that I know or who respects my work and wants to be able to reply to my tweets, drop a note here so I can follow you. Or better yet, seek me out at the Search Bar. We are in some difficult times. More businesses will be lost. More jobs lost. X is going to get angrier. I eventually want to shift to doing more to help people find opportunities to do change the world with AI. There are so many opportunities on the horizon. Hang in there❤️

@hridoyreh Interested in this.

I built a free SEO Database. It has 49 SEO tips and tricks. Want to grab it? • Like • Retweet • Comment I will send you the link...

I’m gonna give 10 random people that repost this and follow me $25,000 for fun (the $250,000 my X video made) I’ll pick the winners in 72 hours

I increased organic search traffic by 50.79% in 48 hours. Here are the simple steps I took: 1. Identify an SEO asset with good user engagement It's easier to get more out of a winning asset than to fix a losing one. I recommend installing a UX tracking tool like Mouseflow or Hotjar. My page about "getting 4000 watch hours on YouTube" had high engagement: 2. Dissect the page You have to be strategic with pages that are already doing well. It's best to make minor upgrades and track the performance. Here's what I did: 3. Cut the fat The original intro was loaded with distractions and fluff. I cut it down by ~50% by doing the following: ❌ Remove decorative images These generic featured images add zero value. They're only useful BEFORE the click IF you're using proper thumbnail principles (derived from YouTube). But it's purely decorative; get rid of it. Next, I: Improved the intro by deleting the ad, condensing the copy, updating the core image, and making it flow better: Lastly, I injected a freshness signal into the title (2023). Then I just updated the publish date and tracked the changes with SEO Testing. Results: To conclude: I rarely make guarantees when it comes to SEO, but I can guarantee you this: If you focus on improving user experience, your organic traffic will follow. Spend less time thinking about manipulating algorithms. And invest more time and thought into making your content and experience better. Thanks for reading, and please like if you got value 👍 As always: Correlation is not causation. But having a user-first mindset leads to good things.

Here's a tip for using Claude or ChatGPT to improve the beginning of your articles. Paste the entire article in (Claude will take much more. Or use Code Interpreter in ChatGPT to upload a text file.) Ask, "What are 5 interesting things about this article?" Then, "Write an introductory paragraph that addresses each of these things to entice the reader to read the rest of the article."

Faceless YouTube channels can earn you $10,000/month. No filming or editing skills required. Here's how to use HeyGen to create professional videos in minutes for free.

My favorite way to improve content (and SEO) performance:

Focus on creating top 1% content, and you'll beat 99% of SEO "experts."

The Perfect Blog Post doesn't exi....

The biggest mistake in link building: Promoting an SEO asset that has ZERO market feedback. Here's a much better approach: 1. Find an idea that has proven linkability Enter your top SEO competitors into Ahrefs and go to Best by Links: 2. Create 5-10 micro content assets around the idea 💠 Share the micro content on social media 💠 If you don't have an audience, push the content ideas through advertising. 3. Analyze the performance How are users responding to the idea? Are you getting positive, negative, or no feedback? Are people showing genuine interest? 4. Create your SEO asset If you have positive market feedback, create your awesome asset. 5. Promote it You know users are interested, and you already know the idea has linkability. Now your chances of getting backlinks are much higher with your outreach campaign. Good luck 👍 P.S. Like this if you want more link building content.

The simplest way to get better SEO results (without any experience): 1️⃣ Find keywords you can actually rank for Compare your site's authority vs the competition for every keyword. If the gap is huge, the investment to rank is also huge. Use Ahrefs Keyword Explorer for quick analysis. Enter your keyword > Click "Lowest DR" filter > Enter your DR: Now you'll see keywords that you should target based on your current level of authority. Adjust as your authority grows. 2️⃣ Create an SEO content production machine The more quality organic pages you can build, the more traffic you'll get. Take a look at this chart below: They have strong backlink growth, but their organic page growth (🟥) is severely lagging. They don't have an SEO issue. They have a production issue. 🟩 Is the ideal production volume to maintain pace with link acquisition. But most important: Don't overthink this. View your organic pages as 1.0 versions. Get them crawled and indexed as fast as possible. Then see where they land in rankings. If rankings plateau, upgrade the page to v2.0. Iterate on your SEO content like a SaaS company. 3️⃣ Acquire quality backlinks at the same speed You want your content production and backlink acquisition to grow at the same pace. Otherwise, you'll have a bunch of content without link support. Do everything you can to accelerate your backlink growth (while maintaining relevance and quality). Like this post for more 👍

Catch the top 3 SEO updates for July in the video below. Want even more updates? Check out this month's Google Search News episode → goo.gle/44on9Bm

Improve your website's search engine ranking and increase your click-through rate with our AI chatbot. Experiment with our beta chatbot on Search Engine Land! #SEO #PPC #Chatbot searchengineland.com/search-engine-…

My non-overthinking SEO strategy: 1️⃣ Throw your top competitor into Ahrefs 2️⃣ Go to "Top pages" 3️⃣ Recreate every asset (with your own style) Do nothing else until it's done.

We're happy to introduce you to our new report for spammy, deceptive or low quality webpages! If you want to learn a bit more, check out developers.google.com/search/blog/20… for more details.

Did you know as a free user, you can crawl up to 100 URLs with our Site Audit? 🙌 bit.ly/3lmi774. Here's how to run a site crawl step by step👇

Google just made learning AI easier than ever with these 10 free new short courses 🔥 🤖 Introduction to Generative AI 🤖 Introduction to Large Language Models 🤖 Introduction to Responsible AI and many more Access all the courses here: cloudskillsboost.google/paths/118

Advanced ChatGPT prompting can save you a ton of precious time. You can now us ChatGPT as a: -Job trainer -Dating coach -Tutor -Lawyer -Therapist -Writer Do it with these 6 advanced prompting techniques: