"With more Americans getting vaccinated and getting back outside every day, it’s becoming apparent that we’re at the cusp of a “hot vax summer.” Hear how #OOH advertising can reach couples and singles in our article in Billboard Insider by Norm Chait.
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“Consumer movement and behavior will continue to shift based on unique conditions city by city, and data-driven DOOH will allow advertisers to stay connected with their shoppers and grow.” Read our predictions about post-COVID DOOH in @streetfightmag.
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We're excited to be further establishing ourselves in the world of #programmatic w/ @Ubimoinc, @Quotient, & @VIOOH. Looking forward to see how advertisers use programmatic to make strategic, contextual, and creative campaign decisions!
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Thanks @Forbes Gary Drenik for chatting with us about #OOH! "Retailers can run smart DOOH ad campaigns by using specific audience data to naturally connect with shoppers along their purposeful path while purchasing for their families is top of mind."
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“OOH allows retailers to organically connect with shoppers while stocking up for their families is at the top of their minds.” Ready Norm Chait's take on @ubimoinc's survey of consumers and the shift in grocery shopping behaviors in @BillboardInsidr.
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“Retailers and advertisers, particularly those in the CPG space, can cater to an exceptionally high-intent audience.” Find more insights regarding in person grocery and pharmacy shopping trends in coverage of our survey results on @think_localogy.
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"Even with continuously changing stay-at-home ordinances, DOOH is a responsive and nimble solution for retailers in this unpredictable landscape." Read about current opportunity that DOOH in @MyTotalRetail#programmatic#DOOH#retailbit.ly/34hUv8r
"Ads in stores (groceries, pharmacies, etc.) and billboards are rated as the most memorable forms of OOH advertisement for each gender and generation.” OOH insights from our consumer survey are available in Netimperative, click through to see more.
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"With 77% of consumers opting for 1-2 weekly shopping trips during the pandemic, many have become more strategic with their lists and planning ahead." Check out the full details of our survey showing shift shopping habits in Food Logistics.
#OOH#grocerybit.ly/3iJXU3C
“65.6% of consumers notice OOH advertising on their shopping trips – 81.7% notice it more or about the same during the pandemic.” Read the results of our survey detailing consumers shopping behaviors & the impact of Out-of-Home advertising in @pgrocer.
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“This fusion of the digital world into physical spaces has been embraced by brands and advertisers looking to connect with their customers.” Read about the acceleration of changes to brick-and-mortar stores in our recent article in Total Retail.
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Our CPG client was able to reach their audience en route to the grocery store and achieved a $11+ return on ad spend using DOOH. Read the full case study on the blog.
#DOOH#CPG#casestudybit.ly/3kX2dtV
We announced today the expansion of our in-store network of Digital Out-of-Home (#DOOH) screens, which allow brands to engage consumers while they shop and make their purchase decisions. Read more about this news on our blog.
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“Programmatic DOOH has become even more highly valued during these unprecedented times, [leveraging] real-time data and local market intelligence.” Read about the impact of COVID-19 on #DOOH in @DigSignageToday.
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