Unscripted SEO

"What AI is doing is actually allowing us to put the customer first again." — Zak Ali, Finder US, on search everywhere optimization. 🎧 …pted-seo-interview-podcast.castos.com/episodes/zak-a…

"The traffic you have today is as cheap as it's going to be." — Zak Ali (Finder US) on why retention, not rankings, is the SEO KPI that matters now. 🎥 youtu.be/9osk-cD1Thg

Time is the most underrated variable in SEO forecasting — a new site and an established brand run on totally different clocks. How are you setting time-to-rank expectations now? 👇 seoarcade.com/seo-forecastin…

"There are two types of SEOs: the technical ones, and the ones who haven't realized their job is now digital PR." — Zak Ali, GM of Finder US, on why he dissolved his SEO team. unscriptedseo.com/zak-ali-finder…

Pure content sites got hit. Real products held up. Why being a SaaS is itself an authority signal — and what "robots with wallets" means for your analytics. jeremyriveraseo.com/robots-with-wa…

You can rank #1 and still lose the click. Christopher Gimmer on how AI Overviews + paid placements bury the top organic result. 5 SEO lessons from a 10-year SaaS 👇 seoarcade.com/seo-lessons-ch…

"Every business that deserves to be in business is solving an actual problem." — Matthew Slaymaker 🎧 …pted-seo-interview-podcast.castos.com/episodes/matt-…

Building our SEO Tactic Library, I hit a snag: some "tactics" weren't tactics at all. Rank & rent, programmatic SEO, category kingship — those are whole strategies. So they got their own home. 49 of them 👇 seoarcade.com/seo-strategy-l…

"Your AI is only as smart as your schema." — Malith Gamage of Zapdigits on shipping AI you can actually trust in client reporting. His write-up 👇 zapdigits.com/blog/building-…

🎙️ New Unscripted SEO episode Christopher Gimmer on why a genuinely useful tool earns links a wall-of-text blog post never will — and how ONE post built Snappa to ~$10K/mo. unscriptedseo.com/christopher-gi…

19 years of SEO, distilled into one free, searchable library. 25+ tactics — digital PR, parasite SEO, entity optimization, newsjacking & more. Filter by goal, difficulty & risk. No signup 👇 seoarcade.com/seo-tactic-lib…

"Boring" B2B niche? That's a link-building ADVANTAGE, not a handicap. Find your nexus of care — parallel industries, vendors, credentials — and earn relevant links that also feed the AI 👇 seoarcade.com/building-links…

"Creative is 60, 70% of it on Meta." — Matthew Slaymaker. An SEO and an ad guy take opposite chairs, same conclusion 👇 jeremyriveraseo.com/matt-slaymaker…

Doing SEO for an outdoor or gear brand? Most sites lean on just one channel. The full playbook — REI's content model, community links, visual search & the AI-era update 👇 seoarcade.com/an-incomplete-…

60 SEO tactics. Pulled from 100+ episodes of the Unscripted SEO Podcast. Each one: who endorses it, step-by-step how-to, honest difficulty + time-to-results. No fluff. Free library 👇 seoarcade.com/seo-tactic-lib…

Trying to crack SaaS growth? Explore the Unscripted SaaS podcast by topic — product-led growth, demand gen, founder stories, SaaS SEO, churn & retention. Find the conversation you need 👇 unscriptedsaas.com/explore-by-top…

We turned years of #SEObits into a free retro ebook 🕹️ 32 bite-sized SEO tactics as playable "levels" — 88 pixel-styled pages, instant download, no opt-in required. Grab it 👉 seoarcade.com/seobits-arcade/

"White labeling — competitors put it on the highest plan. We offer it on any plan." — Malith Gamage, Zapdigits. Watch the full episode 🎥 youtu.be/qKagNT-ORdk

“Write for humans first — but make it machine-readable, so the bots present it to the right humans at the right time.” Erika Braeger of Tenspeed on the new Unscripted SEO episode. 🎧 unscriptedseo.com/erika-braeger-… #SEO #AEO

"You might not be ready for ads yet." — Matthew Slaymaker on why your site's conversion rate decides whether ads ever work. 🎧 unscriptedseo.com/matthew-slayma…