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[NAVER] - 5/12/26 “….. He (Jc Babin) is the key figure who early in 2020 discovered BP’s #LISA—one of the most influential celebrities in the world today—as @Bulgariofficial global ambassador. Bvlgari CEO recalled, ‘I vividly remember the heated discussions with the Korean branch 7-8 years ago about why Lisa,’ adding, ‘She’s represented the diversity and inclusivity of K-pop, which is open to multicultural influences.’ He continued, ‘After building a connection with Lisa through Korean regional events, as soon as the Korean team reported 'reactions are coming not just from Korea and Southeast Asia, but beyond,' we immediately switched her to global ambassador.’ As his intuition predicted success, Lisa has been appearing at major global events. Most recently, she was selected as a co-host committee member for the Met Gala in New York, fashion's biggest event. Her appearance topped the charts with an earned media value (EMV) of $19.7 million (about 28.9 billion KRW), as calculated by global brand influence tracker Lefty, surpassing Hollywood stars at the event...” 🔗 n.news.naver.com/article/023/00… @wearelloud #LISAXBVLGARI

[NAVER] - 5/12/26 “….. He (Jc Babin) is the key figure who early in 2020 discovered BP’s #LISA—one of the most influential celebrities in the world today—as @Bulgariofficial global ambassador. Bvlgari CEO recalled, ‘I vividly remember the heated discussions with the Korean branch 7-8 years ago about why Lisa,’ adding, ‘She’s represented the diversity and inclusivity of K-pop, which is open to multicultural influences.’ He continued, ‘After building a connection with Lisa through Korean regional events, as soon as the Korean team reported 'reactions are coming not just from Korea and Southeast Asia, but beyond,' we immediately switched her to global ambassador.’ As his intuition predicted success, Lisa has been appearing at major global events. Most recently, she was selected as a co-host committee member for the Met Gala in New York, fashion's biggest event. Her appearance topped the charts with an earned media value (EMV) of $19.7 million (about 28.9 billion KRW), as calculated by global brand influence tracker Lefty, surpassing Hollywood stars at the event...” 🔗 n.news.naver.com/article/023/00… @wearelloud #LISAXBVLGARI

[NAVER] - 5/12/26 “….. He (Jc Babin) is the key figure who early in 2020 discovered BP’s #LISA—one of the most influential celebrities in the world today—as @Bulgariofficial global ambassador. Bvlgari CEO recalled, ‘I vividly remember the heated discussions with the Korean branch 7-8 years ago about why Lisa,’ adding, ‘She’s represented the diversity and inclusivity of K-pop, which is open to multicultural influences.’ He continued, ‘After building a connection with Lisa through Korean regional events, as soon as the Korean team reported 'reactions are coming not just from Korea and Southeast Asia, but beyond,' we immediately switched her to global ambassador.’ As his intuition predicted success, Lisa has been appearing at major global events. Most recently, she was selected as a co-host committee member for the Met Gala in New York, fashion's biggest event. Her appearance topped the charts with an earned media value (EMV) of $19.7 million (about 28.9 billion KRW), as calculated by global brand influence tracker Lefty, surpassing Hollywood stars at the event...” 🔗 n.news.naver.com/article/023/00… @wearelloud #LISAXBVLGARI

[NAVER] - 5/12/26 “….. He (Jc Babin) is the key figure who early in 2020 discovered BP’s #LISA—one of the most influential celebrities in the world today—as @Bulgariofficial global ambassador. Bvlgari CEO recalled, ‘I vividly remember the heated discussions with the Korean branch 7-8 years ago about why Lisa,’ adding, ‘She’s represented the diversity and inclusivity of K-pop, which is open to multicultural influences.’ He continued, ‘After building a connection with Lisa through Korean regional events, as soon as the Korean team reported 'reactions are coming not just from Korea and Southeast Asia, but beyond,' we immediately switched her to global ambassador.’ As his intuition predicted success, Lisa has been appearing at major global events. Most recently, she was selected as a co-host committee member for the Met Gala in New York, fashion's biggest event. Her appearance topped the charts with an earned media value (EMV) of $19.7 million (about 28.9 billion KRW), as calculated by global brand influence tracker Lefty, surpassing Hollywood stars at the event...” 🔗 n.news.naver.com/article/023/00… @wearelloud #LISAXBVLGARI


[NAVER] - 5/12/26 “….. He (Jc Babin) is the key figure who early in 2020 discovered BP’s #LISA—one of the most influential celebrities in the world today—as @Bulgariofficial global ambassador. Bvlgari CEO recalled, ‘I vividly remember the heated discussions with the Korean branch 7-8 years ago about why Lisa,’ adding, ‘She’s represented the diversity and inclusivity of K-pop, which is open to multicultural influences.’ He continued, ‘After building a connection with Lisa through Korean regional events, as soon as the Korean team reported 'reactions are coming not just from Korea and Southeast Asia, but beyond,' we immediately switched her to global ambassador.’ As his intuition predicted success, Lisa has been appearing at major global events. Most recently, she was selected as a co-host committee member for the Met Gala in New York, fashion's biggest event. Her appearance topped the charts with an earned media value (EMV) of $19.7 million (about 28.9 billion KRW), as calculated by global brand influence tracker Lefty, surpassing Hollywood stars at the event...” 🔗 n.news.naver.com/article/023/00… @wearelloud #LISAXBVLGARI


[NAVER] - 5/12/26 “….. He (Jc Babin) is the key figure who early in 2020 discovered BP’s #LISA—one of the most influential celebrities in the world today—as @Bulgariofficial global ambassador. Bvlgari CEO recalled, ‘I vividly remember the heated discussions with the Korean branch 7-8 years ago about why Lisa,’ adding, ‘She’s represented the diversity and inclusivity of K-pop, which is open to multicultural influences.’ He continued, ‘After building a connection with Lisa through Korean regional events, as soon as the Korean team reported 'reactions are coming not just from Korea and Southeast Asia, but beyond,' we immediately switched her to global ambassador.’ As his intuition predicted success, Lisa has been appearing at major global events. Most recently, she was selected as a co-host committee member for the Met Gala in New York, fashion's biggest event. Her appearance topped the charts with an earned media value (EMV) of $19.7 million (about 28.9 billion KRW), as calculated by global brand influence tracker Lefty, surpassing Hollywood stars at the event...” 🔗 n.news.naver.com/article/023/00… @wearelloud #LISAXBVLGARI























