Upptic

Here's a growth hack that most brands aren’t using yet. Check out this lo-fi top performer on TikTok Content Suite.

Stop hand tuning Meta audiences. You’re fragmenting your data and starving the algorithm. Modern Meta wants two things: clear user signals and high-volume creative. Give it both, get out of the way, and let Advantage+ do what it’s built for. Your energy belongs in creative testing, not manual targeting. Full blog: upptic.com/social-media-a…

Full blog: upptic.com/social-media-a…

We’ve watched teams abandon Meta/TikTok because campaigns "stopped working" and spread budget across four new platforms. Six weeks later? Fragmented data, worse performance everywhere, and no clear signal on what’s actually driving results. If Meta and TikTok aren’t working, the problem is upstream. Creative, product, or measurement. Fix that before expanding.

Full blog: upptic.com/social-media-a…

POV: You finally stopped spreading budget across five channels "just to test" and put it all behind one Tier 1 platform. ROAS increased. Creative iteration sped up. Measurement actually started making sense. Lean teams prove efficiency first, then expand.

Watch the full video for the deep dive on User Acquisition for your game youtube.com/watch?v=_-K8sN…

You can't truly optimize your UA acquisition until you understand this! @gamesight teams break down insights from GameSight’s 2026 report, covering conversion windows, attribution traps, Steam reviews, and what actually works in PC & console UA.

Full Blog: upptic.com/social-media-a…

Stop scaling ad spend before you’ve answered one question: are you buying growth or buying data? Your objective dictates your entire channel mix. Get it wrong, and every downstream decision compounds the cost. Growth means proven channels and volume. Learning means structured tests with kill criteria. 2 playbooks. 1 budget. Most teams blur the line and wonder why nothing scales.

PC/Console User Acquisition is DIFFERENT! In this episode, the Upptic and @gamesight teams break down insights from GameSight’s 2026 report. Covering conversion windows, attribution traps, Steam reviews, and what actually works in PC & console UA.

Watch the full video for a deep dive on UA for your game! youtube.com/watch?v=_-K8sN…

Headed to GDC next week with @upptic. We've got a few fun invite-only events cooking for founders and growth people. Hit me up if you're in town and want to join!

Here's a growth hack that most brands aren’t using yet. Check out this lo-fi top performer on TikTok Content Suite.

We had a very insightful conversation with @whatslukedoing from @pixels_online during YGGPS! From millions of users with $0 in marketing to turning to UA for growth? Very enlightening words from one of the breakout founders in web3 gaming.

@1ogic_xyz @playcambria Thank you for the time 🤝

@upptic @playcambria felt the vibe on this interview thank you upptic team

⚔️ @playcambria was one of the games that really stood out from our time at the YGG Play Summit. It's refreshing to see builders like @1ogic_xyz, they're not afraid to differentiate themselves from what makes crypto games special.