Upptic

Here's a growth hack that most brands aren’t using yet. Check out this lo-fi top performer on TikTok Content Suite.

Your marketing data is not marketing intelligence. The difference comes down to three models: Forecast model Privacy model Buying model Learn how we transform raw marketing data into marketing intelligence 👇

We broke down the full channel mix framework: upptic.com/mobile-game-us…

You're burning UA budget on at least one paid channel that doesn't fit your game. Mobile UA inventory breaks into 5 categories and each one is optimised for different genres, budgets, and lifecycle stages. Running DSPs before saturating Meta, or leaning on App Store Search and cannibalizing your organics, are two of the most common (and expensive) mistakes.

Mobile Marketing Intelligence: Analytics for User Acquisition - upptic.com/mobile-marketi…

Your user acquisition is only as good as your analytics. This is how we solve a 7 figure problem for our partners. Full blog below.

Happy Hour: luma.com/iedlbyco Meet the team: meetings-na2.hubspot.com/aagosta/confer… DM @xanderagosta for our private VIP dinner!

The Upptic team is in town for MAU Vegas! If you're in Las Vegas this week, RSVP to our events! Links below 👇

The best part about our work at Upptic is the amazing people and games we are blessed work with. Huge thank you to our friends and partners at EA for hosting us recently for some great strategic working sessions together!

RSVP for our Happy Hour: luma.com/iedlbyco Meet w/ Upptic: meetings-na2.hubspot.com/aagosta/confer…

MAU Vegas is next week! Hit up @xanderagosta if you'll be there, we have a few events that we'd love for you to join!

@BleedKale Also, RSVP for our Happy Hour: luma.com/iedlbyco Meet w/ us: meetings-na2.hubspot.com/aagosta/confer…

Our Co-Founder, @BleedKale, will be speaking at MAU Vegas next week! He will be giving free game on "Lean Growth" and how smaller teams can do more with less!

Sensor Tower just acquired AppMagic, a competitor in mobile market intelligence. The acquisition will enhance Sensor Tower's offerings for small and medium-sized businesses and broaden data access for smaller studios and indie developers.

Mobile Game User Acquisition Playbook: upptic.com/mobile-game-us…

95% of games fail soft launch. The ones that win follow this playbook. Building a great game is only half the equation. To actually scale, you need a reliable system for acquiring new players. User Acquisition is the primary growth lever behind almost every breakout mobile game.

RSVP for our Happy Hour: luma.com/iedlbyco Meet w/ us: meetings-na2.hubspot.com/aagosta/confer…

Jingjing Zhang, our newest Senior Strategy Lead, will be joining us at MAU Vegas. Let her know if you'll be there!

We appreciate the shoutout Tonin! For web3 games, telemetry and tracking was always a big issue. When we work with a client we make sure they have a proper MMP in place to pair with our growth platform. We track every single metric that moves the needle for games, CPIs, IPMs, CPMs, Retention curves, ROAS and much more. Without this data, games won’t know why they are losing users, it doesn’t matter how much you spend on KOLs if you have a leaky bucket.

Lately everyone is talking about how to attract and retain users in crypto gaming. Most of the conversation is about KOLs, Telegram growth, and community hype. Nobody is talking about CPI. ROAS. D30 retention. And that's the problem. The typical crypto marketing agency sells you noise. Bots in Telegram, paid KOLs who won't touch your game next month, follower counts that evaporate when the token dumps. They don't measure players. They measure attention. And attention doesn't pay for servers. There's a different category of agency out there. Companies that come from mobile gaming, where the metrics are hard and there's nowhere to hide. Agencies like @upptic or @ZorkaAgency don't talk about community vibes. They optimize campaigns, test creatives, track retention curves, and tell you when something isn't working. That's a different conversation. The industry will mature when studios start asking "what's our D7 retention?" instead of "how many holders do we have?" Which crypto marketing agencies have you actually worked with? Which ones are worth it. Which ones to avoid. Drop it below 👇