Fathom Analytics

Fathom Analytics. 💡 We are bootstrapped 💡 We are independent 💡 We are profitable 💡 We don't need investors 💡 We are GDPR compliant 💡 We don't sell your data 💡 Our software is simple 💡 Our infrastructure rocks We love running this company. usefathom.com/about

I just migrated 6.5 billion rows from MongoDB to Fathom. My head still hurts. usefathom.com/blog/migrating…

We started Fathom in 2019 with one designer, one developer (me), and a bucket full of excitement. Seven years later, it's a multi-million dollar business. We didn't just build analytics software, we built a reliable brand that thousands now trust. My advice: move the needle.

I’ve spent nearly seven years documenting how we built Fathom: outages, DDoS attacks, migrations, $100k AWS savings, my cofounder’s retirement, and a divorce. I write transparently because I want other people to learn from my mistakes. These 18 posts tell the story:

We just migrated over 65 billion database rows and it was the hardest project I've ever done. usefathom.com/blog/two-datab…

New pricing page just launched. It's wild that big analytics companies don't offer lifetime data retention. My guess is that their data models are rushed and sloppy. We have customers with data back to 2005 and our data model is built to scale infinitely. Built by one developer.

Partners! The shared dashboard banner is back. Previously, it was all or nothing, now it's fully configurable. People have made lots of money from their shared dashboards and we've excited to bring it back. Lots more coming soon, watch out.

The momentum is back at Fathom. Growth is up, I'm back on support listening to customers, Ash is moving into Fathom's first growth role, I'm dropping my long awaited blog post next week, migrating ~6 billion rows from Gauges into Fathom and shipping funnels & journeys this month.

The internet is completely changing. Bot traffic to many of our customers, which we block from their data, is exceeding human traffic. We're deploying more bot protection this week (which will be epic) but it's clear that there's useful data in this bot traffic. Watch this space.

Really stoked on this new update. We added 10,000 lines of code (yes really) and everything is better across the board. The keyword bit is epic. Not having to reconcile thousands of $3.50 transactions each month will be incredible for us too. More to come. usefathom.com/changelog/jun2…

Woop woop, saved views are in the building. We're very excited for this one and you're going to love how powerful it is. It's live now, go check it out! usefathom.com/changelog/jun2…

We just launched a new version of our partners program. Improved reporting interface, account ledger, minimum payout thresholds for easier bookkeeping and, best of all, source keywords (this one is huge). Available to all Fathom customers. usefathom.com/changelog/jun2…

We've just launched new API plans for those of you who want to hit our API harder. We have self-serve plans for up to 1,000 requests/minute and, if you need more, you know where to find us 😇 usefathom.com/changelog/jun2…

@jeffwhansen @JackEllis It's a custom set-up, shadcn with react!

@usefathom @JackEllis Very nice! What are you using for the API Docs?

New API documentation live. It's now much easier to use, LLM ready and we have a dropdown for when we launch our upcoming Fathom API V2. usefathom.com/api/v1

@spaceemotion Yep. Email jack@ and tell me what you want because I was literally working on the spec yesterday. Cheers - Jack

@usefathom heya, quick question - are there any plans to offer an MCP for the website data?

@slaFFik Appreciate you, Slava, thank you. We just removed it!

Hey @usefathom, your main image is broken on this page: usefathom.com/changelog/jan2…

Last week, we acquired Gauges and it's been a huge win for everyone. Over the next few weeks, we'll be migrating all of their historical data and routing all Gauges tracking to Fathom. usefathom.com/blog/fathom-ac…

I’m so excited to announce that we have acquired Gauges. usefathom.com/blog/fathom-ac…

We're so excited to share that we've just launched a new layer of bot defence. You can now see how many bots we've blocked, why we blocked them and where they came from. usefathom.com/changelog/apr2…

We have just introduced a new layer of bot blocking to Fathom and have blocked many millions more bots already (keep in mind that the number is high but this is also across millions of sites).