Vanson Bourne

Designed with B2B tech marketers in mind, we are delighted to launch our brand-new website. Looking for the latest on B2B tech trends? Need guidance on research? Searching for ideas for your next campaign? Visit: vansonbourne.com

Wishing all of our clients and partners a very Merry Christmas - we look forward to working with you again in 2024!

The results from the latest @vansonbourne study are in! 🙌 🙌 With nearly half of all data breaches originating in the cloud, costing orgs an average of $4.1M USD, the importance of ZTS in #cloudsecurity couldn't be clearer. Read the full report. illumio.com/resource-cente…

How does your organization stack up on its digital accessibility and compliance efforts? Join our Dec. 6 webinar for early insights from our annual State of Digital Accessibility Report, with data-backed advice for advancing accessibility in 2024: hubs.la/Q028R8ZJ0

How can organizations simultaneously promote innovation and job satisfaction? Explore why #EmployeeExperience is crucial to reaching success in our global analyst report with @vansonbourne: bit.ly/48UtE1r

Our @CommunityVB gives us direct access to industry attitudes and trends in ever-changing times. In September, we asked about their biggest challenges. We explore these results and how such findings can inform more meaningful marketing here: vansonbourne.com/article/in-it-…

In collaboration with Vanson Bourne, we surveyed 1,000 Senior IT decision makers and 1,000 office workers to bring you the truth about #digitalemployeeexperience. Read the first State of The #DEX Industry report today: nexthink.com/resource/state… #EUC #ITSM #servicedesk

Leadership from the very top plays a huge role in company culture, but how are leaders in the tech industry perceived? And who gets invited to dinner? The latest edition of our In IT Together series explores the views of IT decision makers on leaders: bit.ly/45K7YCP

Discover six things to keep in mind for effective surveys, with our Brief Guide to Questionnaire Design - based on over 20 years in B2B market research. Get your copy here: bit.ly/3zg2MrB

In-depth discussions with members of our Vanson Bourne Community of IT professionals dove deeper into their views on Chat GPT and generative AI technology. Discover what they told us here: bit.ly/3Y6WpmC

Piloting – arguably the most important stage of any research project. Our new Brief Guide outlines three things you should consider at this point in your next survey design, before it’s too late. As the saying goes: “measure twice, cut once”: bit.ly/3WCLi45

Hype, hope, hesitation? The potential of generative AI is generating a range of emotions in us all. But what do those at the frontline of technology use in major organisations think? We surveyed 100 enterprise IT decision makers in the UK to find out: bit.ly/3Oq0OxC

What do your customers say about your brand when you're not in the room? Understanding that will form the foundation of more effective marketing activities. Discover five fundamentals of successful brand research and get your copy of our brief guide here: bit.ly/3ZDP90A

When planning the tactics that will help you achieve your marketing goals, there's nothing that can enhance collateral and messaging quite like research insights. We've been working with tech vendors globally for over 20 years - here's what we've learned: bit.ly/3KAA9fC

How much thought goes into your thought leadership? The latest in our Brief Guide series offers you expert advice on harnessing the power of research to help define and drive your activities and sets out the key considerations to make it a success: bit.ly/3wSTYXD

For IT and business professionals, what separates suppliers they like from those they love? We asked them!

73% of UK enterprise IT decision makers believe that Generative AI will have the most significant impact on how organisations like theirs do business - far ahead of other emerging technologies. Discover the findings from our survey of 100 ITDMs in the UK: bit.ly/3Oq0OxC

Five steps to deeper insights. Discover how maturity models work as an analysis tool and learn three ways in which they can drive even more value from your research data: bit.ly/40Mf0F4

Commercial success starts with understanding your customers. How they discover your organisation, how smoothly and seamlessly they can turn that interest into intent. We set out to speak with leaders from UK enterprise organisations to learn more: bit.ly/3ZKNerd

For IT and business professionals, what makes for an effective vendor support team? We asked them! What questions would you like to ask? Get in touch with us today to discuss your research objectives: bit.ly/3INmCjC