Verasight

Four questions to ask your survey sample provider to understand the risk of AI/bots in your data: 1. Do you ever rely on marketplaces/aggregators to obtain respondents? 2. How are respondents verified? 3. Are screeners used to find low incidence groups? 4. What is the maximum number of surveys respondents can take in a week? Read about our approach in our recent blog: verasight.io/post/a-simple-…

Verasight data is featured in a new publication by Bingbing Zhang of the @uiowa and Nihar Sreepada of @LSU_Boon. Published in Media and Communication, the study uses a national U.S. sample collected by Verasight to examine how emotional attachment, trust, AI literacy, and risk perception shape the use of generative AI as an information intermediary. We are proud to support academic research that helps advance understanding of how people engage with AI in real world information environments. cogitatiopress.com/mediaandcommun…

NEW📉: @politico and @CitrinCenter poll reports that Gavin Newsom leads former vice president Kamala Harris 28 percent to 14 percent among voters leaning toward voting in California’s Democratic presidential primary. Read more👇 politico.com/news/2025/08/2…

New findings from the latest UC Berkeley Citrin Center for Public Opinion Research/POLITICO/TrueDot survey using Verasight data.

Proud to see Verasight’s AI research featured in @FortuneMagazine and @YahooNews. Our findings show a clear tension: Americans are using AI, but many still feel anxious about its impact. Trust, privacy, and social responsibility remain at the center of the conversation. fortune.com/2026/03/09/ai-… yahoo.com/news/articles/…

AI adoption is not just growing. It is spreading at a historic pace. In Verasight’s latest blog, we unpack a striking finding from our AI Adoption in 2026 report: Americans have embraced AI faster than any major consumer technology on record. Roughly 64% now use AI at least monthly, a curve that appears steeper than television’s rise in the 1950s and cell phone adoption in the 1990s. The blog also explores what people are actually doing with AI today, from search replacement to writing help to personal organization, and why those behaviors matter for anyone studying consumer, civic, or workplace change. Read more: verasight.io/post/americans…

Meet the Team Monday: As Verasight’s Client Solutions Director, Jay works with academic, corporate, and political clients to help turn research goals into actionable study plans. He’s proud of the wide range of work Verasight supports, from cancer research to helping startups better understand customers to research that explores today’s political divides. From active U.S. phone validation and voter file matching to response and location verification, Jay sees Verasight’s rigor as central to delivering trustworthy research. A fun fact bout Jay: he once gave a high school graduation speech about the life lessons of setting a Pop Tart on fire in a toaster for a chemistry project. We’re lucky to have Jay on the team. #meettheteam #surveyresearch #publicopinion #teamculture

In our Americans in 2026 survey, one finding is hard to ignore: many Americans believe political violence will increase in the year ahead. verasight.io/reports/americ…

Nearly two-thirds of Americans now say they use AI at least monthly, making AI adoption faster than television in the 1950s and cell phones in the 1990s. But rapid usage is only part of the story. The blog also looks at how Americans are actually using AI, where hesitation remains, and why trust may be the next major challenge for adoption. For researchers, strategists, and decision-makers trying to understand public behavior around AI, this is a trend worth watching closely. Read the new blog here: verasight.io/post/americans…

Today I am publishing what I believe to be the most detailed available map of Trump's job approval rating. Powered by over 12,000 interviews for our Strength In Numbers/Verasight poll. I hope this generates many stories, and hours wasted exploring data! gelliottmorris.com/p/a-very-detai…

We’re excited to share that ANES (@electionstudies) has announced their new board, which includes Verasight's co-founder and chief data scientist, Peter Enns (@pete_enns). electionstudies.org/about-us/curre…

One of the most interesting crosstabs in our America in 2026 survey is age. Adults 18 to 29 are especially optimistic about their personal finances, and Ben Leff shared a possible driver: younger Americans might be leaning into AI as a tool for career growth and productivity. Whether that optimism turns into reality will depend on wages, job mobility, and cost of living. But as a signal, it challenges the narrative that younger Americans are uniformly pessimistic. Full report here: verasight.io/reports/americ…

Recent research in Policy Studies Journal by Qian Zhang, Christopher Witko, and Verasight’s chief data scientist @pete_enns. They analyze the content of more than 600,000 survey questions fielded from 1980 to 2015 archived at the @RoperCenter to evaluate the extent to which polling organizations respond to media, congress, and public priorities, lead these institutions, or both. doi.org/10.1111/psj.70…

Who do Americans think will win the 2026 midterms? Perceptions of who will win are strongly tied to partisanship. Read the full report: verasight.io/reports/americ…

@pete_enns, Verasight's co-founder and chief data scientist, came on @maristpoll podcast to discuss our contribution to the Voter Poll by SSRS, and how we are improving public opinion research. Episode: Dreams and Polling Development Learn more about our data contribution here: verasight.io/post/verasight…

Can polling capture, not just what people think, but why they think that way? On this week’s Poll Hub, Peter Enns of @Cornell University & @Verasight joins to discuss new polling methods to understand voter opinion. Listen here: maristpoll.com/podcast

The Verasight team had incredible week in Chicago at #SPSP2026. One highlight was seeing Kelly Swanson present on the relationship between partisanship extremity and opinions on political violence and human rights. At our booth, we engaged with incredible researchers who visited and contributed a free question to our omnibus survey. We also brought attendees together for a lively rooftop bar gathering to swap ideas and to hear about the latest psychology research. Thank you to the attendees who added a question, and to the @SPSPnews for bringing us all together. We’re energized by the conversations sparked, the connections made, and the work ahead. #SPSP26

Meet the Team Monday: Welcome Joey Marshall, our new VP of Data Science at @verasight_data. Joey brings 10+ years across machine learning, applied analytics, and survey research in roles at the @uscensusbureau and @pewresearch. Joey brings deep expertise in translating complex data into actionable insights for both technical and public audiences. We’re excited to have him on the team as we keep raising the bar on rigor, transparency, and what modern survey and data science can deliver.

We’re all set up at #SPSP2026Annual Convention. Booth is built, goodies are being unpacked, and Sami, Ben, Adriana, Gretchen, and MaryClare are excited to meet you. If you’re here in Chicago for the conference, come by the Verasight booth #8. Thanks @@SPSPnewsfor the opportunity to connect with personality and social psychologists and scholars from around the world.