VeryVisual

Proud to share that from now on, 1% of all of our revenue will be going towards helping remove CO2 from our atmosphere. climate.stripe.com/3NmK6M

@atingmp @lucas__crespo

@lucas__crespo Helvetica

As a designer, what’s your favorite typeface? and don’t say Inter

@everywheredao Everybody is freelance, and people just work in projects, not companies. People get more diverse experiences faster and end up collaborating with more people in less time.

What does the future of work look like in your opinion?

It’s true, we gotta spend money to make money.

Women make up 51% of chief marketing officers. For the first time in the marketing industry, women are outnumbering men in the C-Suite.

Everyone will always have an opinion, or advice about your work… but remember you are the expert.

With the streaming industry becoming over saturated with competitors, and the services being blocked in Russia (a huge market) it is no wonder why the numbers of these two giants isn’t growing as expected.

Paid media is not sustainable for long term growth. It is for this reason why building brand equity is important; and a great way to do that is through content marketing.

As a business operator we want to measure everything, but not everything matters the same for our business goals. The KPIs we choose to track function as a baseline for performance review over time. It answers the question: “are we doing the right thing?”

The famous call-to-action is one of the best tools to move customers down your marketing funnel. It gives them clear imperative directions which will get you closer to your KPI goals.

With Twitter all over the news, it made sense to share some quick stats about the ad platform. As of today, Twitter is the cheapest major social ad channel, making it extremely cost effective for reaching certain target audiences. It has the lowest CPM and CPC.

With a new Twitter overlord in charge, I thought I could share a few thoughts on why I think Twitter is the most undervalued asset in the world right now and how Elon got it at a discount. lucascrespo.com/articles/elon-…

Brand ambassadors are great for building direct personal connections with your customers. If strategically aligned, an ambassador can also bring credibility and humanity to a brand.

A good branding connects strategy with creative. It stays true to the company's mission and its values. Take Dunkin's recent rebrand for example, they dropped the word Donuts from their name as a way to focus on other growing product categories from their portfolio like coffee.

As a key performance indicator, bounce rate is one of the few metrics that you want to be as low as possible, just like cpm.

Are you in the 45% or 55%?

Depending on which part of the market you are fulfilling you will need different strategies to reach businesses versus reaching individual consumers.

When selling something familiar (like another CoD game) make it unexpected.