Veronique Rhys Evans

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Veronique Rhys Evans

Veronique Rhys Evans

@vezre

Head of Comms @dentsuCRTV. Creativity and equality. Small children, beautiful things, loud music. Not always in that order.

Katılım Şubat 2009
2.1K Takip Edilen849 Takipçiler
Veronique Rhys Evans
Veronique Rhys Evans@vezre·
Thanks to @SkyNews @SkyBusinessLive and especially @IanKingSky for playing the world exclusive of our music video raising awareness about the devastating effects of online shaming with @KPN.
Ian King@IanKingBusiness

Many thanks to my guests on this morning's edition of @SkyBusinessLive: @sophielundyates from @HLInvest and Joost Farwerck from @KPN. And, if you want to watch the very powerful video from @MeauHewitt which I discussed with Joost, you can do so here: youtube.com/watch?v=I6RqyO…

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Alex Micu Bluesky
Alex Micu Bluesky@axelk·
Don't get why the people who buy SUV's don't buy estates and why more people don't buy estates. Best car for having 1-2 kids, possibly a dog and still look like you're driving a car and not a tractor
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Veronique Rhys Evans
Veronique Rhys Evans@vezre·
@axelk I’ve had both and on balance, the SUV wins for parking/tight corner/lanes…but it has to be the right SUV. Many are massive but with no decent boot space, and hardly a 4x4 credential in sight. With 2 kids + 2 big dogs, Subaru Forester and Mitsubishi Outlander PHEV both great
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Michael Zylstra
Michael Zylstra@Zeddie101·
Never before have I gone into a year with better momentum, three really big new business wins TBA, new talent starting in Jan, lots of award winning work in production. 2024 is our year.
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Veronique Rhys Evans
@FelicityHannah Most of the time easier. Then something important or difficult happens in your life. Like the death of a parent. And it's IMPOSSIBLE. It is at these moments you need humans, common sense and empathy, not technology, to get you through the stress and complexity of your situation.
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Felicity Hannah
Felicity Hannah@FelicityHannah·
Over the years, have you found banking is getting better easier thanks to tech or harder because of closures?
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Matt Potter / mattpotteruk.bsky.social
I have just seen this Octopus Blanket on Design Ideas, and the whole conundrum about whether to do some massive cosplay party night or just hang around eating Pot Noodle and watching telly under a blanket at home just vaporised.
Matt Potter / mattpotteruk.bsky.social tweet media
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Vikki Ross
Vikki Ross@VikkiRossWrites·
This is weird right?
Vikki Ross tweet media
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Alex Micu Bluesky
Alex Micu Bluesky@axelk·
What are you using for journalists contacts database?
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Veronique Rhys Evans retweetledi
Nick Asbury
Nick Asbury@asburyandasbury·
So here is the full Jungian reading of the John Lewis ad that you know you need. The Venus flytrap is consumer capitalism. By the end, it is vomiting out presents to an acquisitive family who were queasy about allowing it into the house, and now feel guilty about shoving it out into the cold (but not sufficiently guilty to bring it back in again). The family is the 2023 ad industry, awkwardly re-embracing the commercial purpose it has neglected for so long, while keeping it at a safe distance from the warm, cosy mental comfort zone of social purpose. The gift of the Venus flytrap comes from the boy (Gen Z) looking beyond his parental generation (including the absent father, who represents the lost creative force) and appealing instead to his Gran, who is Bill Bernbach. The result is a re-embracing of advertising’s role in driving growth that appears scary and ugly on the surface, but also gives us many things we want, including Lego Minecraft. Meanwhile, there is a visual echo between the John Lewis flytrap and the Morrisons oven glove, which is no coincidence as both emerge from the collective unconscious of our times. The Morrisons oven glove represents the lower middle class’s functional relationship with consumption. The glove is protective and utilitarian, the music is cheerful, the faces and superficial identities of the cast are largely hidden and unimportant, the message is one of solidarity as the cat (representing individualism) paws at the window. The John Lewis flytrap represents the upper middle class’s dysfunctional relationship with consumerism, wanting its rewards but afraid it is a monster that will ultimately consume them (or their dog, who represents familial bonds). The music is both highbrow and anxiously frenetic. Finally, the John Lewis and Marks & Spencer ads are built on a similar ‘insight’ involving a strained combination of respecting tradition but also you-do-you. We are stuck between an uneasy relationship with our past, and uncertainty about the future. Morrisons has the answer: We can build this dream together, standing strong forever, nothing’s gonna stop us now. We are entering the pre-post-purpose age and the ad industry is dreaming fitfully about its future. Things may eventually improve, but will also continue to be weird.
Nick Asbury tweet media
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Alex Micu Bluesky
Alex Micu Bluesky@axelk·
No temperature under 21 is acceptable in a house I'm sorry.
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Jess Zafarris 📚
Jess Zafarris 📚@JessZafarris·
It’s aliiiiive! 🧟‍♀️ 🎃 Happy Halloween and Book Birthday to WORDS FROM HELL! 👻 May she curse your shelves for all eternity! 🧙‍♀️
Jess Zafarris 📚 tweet media
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