
Procter & Gamble's listed India businesses say premium products such as Whisper Period Panties, Vicks ZzzQuil gummies and electric grooming devices helped protect margins despite rising raw material, packaging and fuel costs. (Source: Mint)
While PGHH reported flat sales growth in FY26, net profit rose 19%. Gillette India grew sales 8% and profit 23%.
One of the most powerful business models is premiumization. When costs rise, the strongest brands don't just raise prices; they convince customers to buy better, higher-margin products.
English

