Vincent Huygens

484 posts

Vincent Huygens

Vincent Huygens

@vincent_chipper

The Performance & Creative Brain For DTC Brands | ecom | Creative Strategy | CRO | Winning Ads

Katılım Mayıs 2022
131 Takip Edilen108 Takipçiler
Zakaria_airakaz
Zakaria_airakaz@zakaria_airak·
$1M Earned Plaque on Whop just hit. Crossed this 3 months ago. The plaque just arrived today. Next goal is $10M. This came from helping brand owners get measurable results. Everything inside is what I run on my own brand daily. We had members stuck for months finally break through. Some scaled past $5M/month shortly after. One is pushing toward $1M/day. A handful crossed $3M/month and are scaling. 60+ hours of content inside. Fundamentals, creatives, copywrting — then it goes deeper into advertorials, VSLs, full SOPs, hiring frameworks, costly mistakes I made, DM breakdowns, and Q&A. Still adding more. Shoutout @shauneng. Day one. 🐐 Pushed me to start this. Helped with structuring calls, meeting and sitting members expectations, everything behind the scenes to help me run a community. Love you bro. Shoutout to the goat @PerformanceMax, proud that I can call him a best friend🐐 Told me early this would change lives. That stuck with me and made me go way harder than planned. Shoutout to the first 10 members. I didn't try to scale this from day one. I closed it off and kept it at 10 to see if what I was teaching would actually move the needle for them. It did. So I opened a few more spots. Brought it to 20. Closed it again. I wanted to make sure we could keep delivering at that level Results kept coming. So we kept growing — slowly, on purpose. Now we're at 200+ brand owners inside. 🔥 Every step was earned. That trust means everything to me. Building this while scaling my own brand took more than I expected. Your business pulls you in constantly. But watching someone apply what you taught and win from it — nothing compares. More people on here should build something real and teach what they know. The ripple effect is way bigger than posting threads. @SarafyanAri — every issue with Whop you showed up. Appreciate you a lot bro. Big love to @whop and the team behind it. you are crazy guys Platform keeps leveling up. Let's take this bigger. whop.com/checkout/plan_…
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Ecom Matteo
Ecom Matteo@Ecom_Matteo·
Canton Fare in Guangzhou Crazy experience!
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Shaun Eng
Shaun Eng@shauneng·
Brand A: Testing 50+ creatives a week. Stuck at $300k/month. No winning ad in months. Brand B: Testing 10-15 concepts a week. Doing $100k days. Same niche. Same budget. Completely different results. The difference is their hit rate. Volume × Hit Rate = Winning Ads Both sides matter. The question is which one you fix first. If you're at lower scale and stuck, it's likely a hit rate problem. You're testing 40+ creatives a week with 0 winners. Blaming Meta. Wondering why nothing sticks. It's not Meta. Your ads just don't make your customers believe in the product/offer because your understanding of the customer is shallow. You don't actually know who's buying. So you sound like the 10,000th brand saying the same thing. No wonder your ads are not converting. Go deeper into the research and get better at executing. The hit rate follows. Gulfam scaled to $160k/day making 1 high intent creative a day. Spencer hit $100k days doing 1 creative or less a day. Not because they did less. Because every creative they made was built to win. 100 creatives at 1% hit rate = 1 winner 20 creatives at 20% hit rate = 4 winners Adding volume to a broken process just makes you lose faster. At scale, the constraint flips. Hit rate is dialled. You're converting concepts into winners consistently. Now the bottleneck is output - you can't feed a $100k/day account alone. Traditionally people tell you that you're stuck because you're not testing enough. And that you should hire more people to fix that. Bad process × more output = more losing ads, faster. The 9-fig brands running thousands of creatives like Ridge or Grüns aren't just throwing mindless volume. The end goal is to make more winning ads, not just to test more. And if you can't make winners yourself, expanding the team with shaky processes won't save you. Get in the trenches of creative strategy first. Lock in what makes something win. Then scale that through people. Low hit rate = Fix research and concepts before adding volume. High hit rate = Scale volume through people who can maintain it. Tis the way of the chad scaler.
Vincent Huygens@vincent_chipper

@shauneng For smaller brands intent-quality > volume? Same for bigger brands? What’s the biggest unlocks you see from brands that scale vs not scale

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Jacob
Jacob@jforjacob·
Rented a bike in Bali today, the guy pulled up to the villa with the bike and license plate literally says “GAY” Proceeded to show the guy my dashboard to assure him I’m not
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Ecom Matteo
Ecom Matteo@Ecom_Matteo·
Really easy way how to check if a store is scaling This is literally how I found the product for my second brand lol Rev is 99% accurate
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Vincent Huygens
Vincent Huygens@vincent_chipper·
@shauneng Makes sense. I know Nehal said 20% hit rate (for bigger brands). Same for smaller ones?
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Shaun Eng
Shaun Eng@shauneng·
@vincent_chipper End of day it’s volume * hit rate = winning ads The hard part at scale is increasing volume while maintaining hit rate via hiring more good people And at lower scale it’s getting your hit rate up in the first place
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Shaun Eng
Shaun Eng@shauneng·
Helped 39 Ecom brand owners scale to past first $100k day Ask Me Anything FREE advice on what you can do with your brand to do the same
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Vincent Huygens
Vincent Huygens@vincent_chipper·
@0xROAS When you dropping the seedance update in the course
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0x ROAS
0x ROAS@0xROAS·
i love doing AI UGC ads (the script is sh*t i know) but you can literally do whatever you want. this video is 100% AI and it's done with seedance 2.0 here's how it looks:
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Paul Han
Paul Han@paulhan_23·
Best growth agency in the space? Is it EasyaMedia?
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Samuel Ecom
Samuel Ecom@Samuel_Ecom1·
I made $680k in 30 days dropshipping a $35 Shilajit supplement. I copy pasted the funnel in 30 minutes, generated ads with AI, and launched. Total setup = 2 hours using AI + Afterlib. Like & comment "SHILAJIT" and I'll send you the exact funnel and breakdown.
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Vincent Huygens
Vincent Huygens@vincent_chipper·
Nano still wins imo 🤷🏼
TadasG 💻@tadasgedgaudas

GPT-Image-2 VS Nano Banana Prompt: {"image_settings": {"aspect_ratio": "3:4", "resolution": {"width": 1152, "height": 1536}}, "prompt": {"identity_lock": {"reference": "input_photo", "preserve": ["face", "facial proportions", "eye shape", "nose", "lips", "skin tone", "skin texture", "hairline", "overall identity"], "rules": ["no face swap", "no beautify", "no smoothing", "no reshaping", "no AI look"]}, "scene": {"camera_angle": "high-angle downward shot, POV", "composition": "MacBook screen fills most of the frame, thin strip of physical keyboard visible at the bottom", "screen_surface": ["visible RGB pixel grid", "subtle moire effect", "micro dust on glass", "faint fingerprints", "soft ambient reflections"]}, "digital_interface": {"os": "macOS dark mode", "background_app": {"name": "Spotify", "view": "Liked Songs", "visible_tracks": ["Blank Space \u2013 Taylor Swift", "Shake It Off \u2013 Taylor Swift", "Cruel Summer \u2013 Taylor Swift", "Love Story \u2013 Taylor Swift"]}, "foreground_app": {"name": "Photo Booth", "state": "live preview window", "position": "floating, center-right"}}, "photo_booth_content": {"environment": {"room": "dim bedroom", "background": "off-white wall, rumpled bedding", "lighting": "low-light, nocturnal, cool screen glow mixed with warm skin tones"}, "subject": {"pose": "lying down, relaxed, candid", "expression": "natural, slightly relaxed", "outfit": "light-colored tank top", "prop": {"item": "iPhone 15 Pro", "hand": "right hand"}}}, "realism_rules": ["this is a photo of a screen, not a screenshot", "raw smartphone photo look", "natural noise", "imperfect glass", "no studio lighting", "no HD polish"]}, "negative_prompt": ["screenshot", "flat UI", "perfect screen", "clean glass", "studio lighting", "beauty filter", "cartoon", "3d render", "painting", "watermark", "blurred face"]}

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TadasG 💻
TadasG 💻@tadasgedgaudas·
GPT-Image-2 VS Nano Banana Prompt: {"image_settings": {"aspect_ratio": "3:4", "resolution": {"width": 1152, "height": 1536}}, "prompt": {"identity_lock": {"reference": "input_photo", "preserve": ["face", "facial proportions", "eye shape", "nose", "lips", "skin tone", "skin texture", "hairline", "overall identity"], "rules": ["no face swap", "no beautify", "no smoothing", "no reshaping", "no AI look"]}, "scene": {"camera_angle": "high-angle downward shot, POV", "composition": "MacBook screen fills most of the frame, thin strip of physical keyboard visible at the bottom", "screen_surface": ["visible RGB pixel grid", "subtle moire effect", "micro dust on glass", "faint fingerprints", "soft ambient reflections"]}, "digital_interface": {"os": "macOS dark mode", "background_app": {"name": "Spotify", "view": "Liked Songs", "visible_tracks": ["Blank Space \u2013 Taylor Swift", "Shake It Off \u2013 Taylor Swift", "Cruel Summer \u2013 Taylor Swift", "Love Story \u2013 Taylor Swift"]}, "foreground_app": {"name": "Photo Booth", "state": "live preview window", "position": "floating, center-right"}}, "photo_booth_content": {"environment": {"room": "dim bedroom", "background": "off-white wall, rumpled bedding", "lighting": "low-light, nocturnal, cool screen glow mixed with warm skin tones"}, "subject": {"pose": "lying down, relaxed, candid", "expression": "natural, slightly relaxed", "outfit": "light-colored tank top", "prop": {"item": "iPhone 15 Pro", "hand": "right hand"}}}, "realism_rules": ["this is a photo of a screen, not a screenshot", "raw smartphone photo look", "natural noise", "imperfect glass", "no studio lighting", "no HD polish"]}, "negative_prompt": ["screenshot", "flat UI", "perfect screen", "clean glass", "studio lighting", "beauty filter", "cartoon", "3d render", "painting", "watermark", "blurred face"]}
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TadasG 💻@tadasgedgaudas

Nano Banana vs GPT-Image-2 Left Nano Banna, right GPT-Image-2 Prompt: {"subject": {"description": "Young woman with a fit yet voluptuous physique, appearing in her 20s. She has a fair complexion with visible freckles across her nose and cheeks. Her face is framed by messy, light brown hair styled in an updo with long, wispy bangs covering her forehead.", "body_details": {"bust": "Extremely voluminous and heavy bust, clearly significantly above average size. The breasts appear full with a natural, heavy teardrop shape, creating deep cleavage. The volume projects forward and outward, dominating the lower center frame. The skin on the chest is sun-kissed with visible texture.", "torso": "Visible collarbones and neck, leading down to the large bust. The waist is obscured by the close framing.", "skin": "Tanned skin tone with natural sun damage, freckles, and skin texture. Not airbrushed."}, "clothing": {"top": "White, scoop-neck sports bra or crop top made of a smooth, matte fabric. The straps are thin. The fabric is stretched tight across the chest volume.", "accessories": "A simple gold necklace with a circular pendant resting on the upper chest. Subtle gold bracelet on the left wrist. Small stud earrings."}}, "pose": {"type": "Seated selfie portrait", "head": "Facing directly forward, chin slightly tucked, gaze directed straight into the camera lens with a pouty expression.", "arms_and_hands": "Her right arm (viewer's left) extends forward out of frame, indicating she is holding the camera. Her left hand (viewer's right) is raised to her shoulder, with fingers (featuring a French manicure) hooking under the bra strap and pulling it slightly outward and upward.", "posture": "Leaning slightly forward towards the camera, emphasizing the depth of the chest relative to the face."}, "environment": {"location": "Interior of a luxury vehicle.", "details": "Red leather seats with visible stitching behind her. Through the rear window, a sunny outdoor scene is visible, including a paved road, palm trees, and the rear of a white sedan.", "context": "Daytime travel setting."}, "camera": {"perspective": "Close-range selfie perspective (arm extension implied). High angle looking slightly down at the face and torso.", "focal_length": "Wide angle (approx 24mm to 35mm), creating a slight barrel distortion that accentuates the foreground (chest) and facial features.", "depth_of_field": "Shallow to medium depth of field; the subject is sharp, the background through the car window is slightly soft but distinguishable."}, "lighting": {"source": "Natural daylight entering through car windows.", "quality": "Bright, somewhat harsh sunlight creating high contrast. Strong highlights on the forehead, nose, and upper curves of the breasts.", "shadows": " distinct shadows cast by the bangs onto the forehead and eyes. Shadows defining the cleavage and the contours of the collarbones."}, "mood_and_expression": {"emotion": "Confident, sultry, slightly bored or posing casually.", "facial_features": "Plump lips in a pout, blue-grey eyes looking intensely at the viewer, relaxed eyebrows."}, "style_and_realism": {"genre": "Casual selfie, social media realism.", "rendering": "Photorealistic, high fidelity to texture and imperfections.", "aesthetic": "Raw, unfiltered day-in-the-life snapshot."}, "colors_and_tone": {"palette": "Warm skin tones, bright white top, vibrant red leather seat, muted greens and blues in the background.", "contrast": "High contrast due to direct sunlight.", "saturation": "Natural saturation, slightly warm color temperature."}, "quality_and_technical_details": {"resolution": "High", "sharpness": "Sharp focus on eyes and chest, texture visible.", "noise": "Low ISO, clear daylight shot."}, "aspect_ratio_and_output": {"ratio": "3:4", "framing": "Vertical portrait crop, cutting off at the top of the head and just below the bust line."}, "controlnet": {"pose_control": {"model_type": "DWPose", "purpose": "Exact skeletal and pose lock", "constraints": ["preserve hand pulling strap gesture", "preserve head tilt", "preserve shoulder alignment"], "recommended_weight": 1.0}, "depth_control": {"model_type": "MiDaS", "purpose": "Depth, volume, and camera-to-body spatial lock", "constraints": ["preserve chest projection relative to face", "maintain car interior depth planes"], "recommended_weight": 0.8}}, "negative_prompt": {"forbidden_elements": ["anatomy normalization", "body proportion averaging", "smaller bust than reference", "reduced chest volume", "flattened breasts", "compressed chest", "artificial lift", "slimmed torso", "aesthetic proportion correction", "beauty standard enforcement", "dataset-average female anatomy", "mirror selfie", "phone visible in hand", "reflections of phone", "beautification filters", "skin smoothing", "plastic skin", "airbrushed texture", "stylized realism", "editorial fashion proportions", "studio lighting"]}}

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Shaun Eng
Shaun Eng@shauneng·
39 Ecom brands have scaled past their first $100k/day inside Evolve Gulfam was stuck at $2k/day then he chad scaled to $160k/day in a month Mitansh went from COD dropshipping in India to $100k/day with a custom product in the US - in less than a year Nikita went from $500k/mth to $5M/mth and hit a $300k day Most were stuck at the same revenue for months Now they're building real brands. Creating world-class products. Hiring ops teams. Thinking about exits We've dropped 67 new modules in Evolve this year. Copywriting and Finance programs just went live. We handed out $100k/day awards at Marrakech. Next up: St Tropez (sold out) We raise the price every time results stack up, and now with even more sauce than before. Price goes up on Monday
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