Vishaal Shah

The biggest communication risk today isn’t saying the wrong thing. It’s letting the story break apart across teams, platforms, and timelines. I wrote about this shift in @Campaign_India Link to the article in the replies

Today, categories are crowded, and all claims sound the same. So brands aren’t adding louder promises. They’re adding ownership.

This isn’t new, by the way. We’ve seen it long back with Steve Jobs, where the product and the person were inseparable. We’ve grown up with it in MDH, where the founder’s face was the guarantee before the word existed. What’s changed is the context.

Cars24 is now offering us ‘mother promise’ and ‘mother-in-law promise’ for their used cars. And, suddenly it’s not marketing anymore. That’s what stood out in the recent CARS24 campaign.

The end of siloed communication is closer than we think - shorturl.at/3jXxb

The biggest communication risk today isn’t saying the wrong thing. It’s letting the story break apart across teams, platforms, and timelines. I wrote about this shift in @Campaign_India Link to the article in the replies

Exciting, experimental, and explorative!! Had a great conversation with Siddhesh Shirsat from @adgully on how the year went for us at @moes_art Needless to say.. It was filled with many learnings, wins, and fun! adgully.com/post/10367/202…

Also, let’s be honest, this won’t stop kids from being online.  It’ll only stop them from being visible. Maybe this is protection. Maybe it's an overcorrection.  But it is a crossroads. Which side are we on? (4/n)

If the internet was the great equaliser, this is the first time we’ve drawn a hard line and said: ‘Not for you.’  Yes, safety matters. But blanket bans always come with silent casualties. (3/n)

Australia banning under-16s from social media feels like we finally admitted we’ve lost control of the platforms we built. Everyone’s calling it ‘protection’. But let’s be honest, this also kills the rise of an entire creator class. (1/n)

6 awards in 1 night tell a nice story but the real story is the trajectory we’re on On Wednesday, @moes_art won awards at the 5th Edition of @ITVNewz PRCA Awards & @adgully Screenxx Grateful to the team that pushes standards & to the clients who trust us with their stories

This conversation with Noel D'souza summed up a journey we’ve been on for years, moving from fragmented mandates to integrated storytelling, from layered processes to direct creative exchange, and from chasing moments to building narratives that last

@iRadhikaGupta @memdotai mem it

On popular request, some quick thoughts on investing for a child: 1. Get the docs done - birth certificate, Aadhar, PAN and then bank account. Actually very easy to do for a minor. 2. Try to find a goal - higher education is one - to save for. Break it down into the number of years you have to figure out an investment amount. 3. Do monthly SIPs. 2-3 funds work. Can use a large / mid index fund for broad market exposure, mid and small cap funds to add risk, and an international fund if you are thinking study abroad to manage currency. ,94 those who asked you can do all this without a children’s specific fund like gift etc. 4. Review this periodically as goals change, make it more conservative as you get closer to the goal. Involve the child in the process as they are old enough to understand. 5. This isn’t a perfect process and you can easily create your own. But it’s enough to start. Finally encourage those who gift to gift units or SIPs to kids. I know the pain of having three ball pools and four strollers as gifts and storing them in a Mumbai home. Financial gifts are productive and take less space :)

.@MumbaiPolice can we please have a rule where people move to the side of the road to fight instead of doing it in the middle of the road?

@thefernandocz @memdotai mem it

I’m obsessed with extending human life on earth. So I spent 50+ hours listening to the #1 longevity doctor in the world to uncover his top tips for living a long healthy life. Here's what I learned:

With the logos of Reliance, Disney, Viacom18 and Star does this announcement really need to talk about the numbers to get attention?

@readswithravi @jack @memdotai mem it

Jack Dorsey is an entrepreneur and programmer, the co-founder and former CEO of Twitter, and the founder and CEO of Square. He has recommended countless books over the years on Twitter and interviews that had a major influence on him. 20 books recommended by @jack 🧵

@tomaspueyo @memdotai mem it

Why is Madrid the capital of Spain? Madrid is quite unique: • No river • Very recent • Tiny when it became a capital So why?