Ivan Braun

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Ivan Braun

Ivan Braun

@visualpharm

Founder of @icons_8 and @generated_media. Interviewed about #AI by @WSJ, @BBC, @nytimes. Leading a team of 170. Bootstrapped. 25 years in #UX.

Cariló, Argentina Katılım Kasım 2008
326 Takip Edilen1.8K Takipçiler
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Ivan Braun
Ivan Braun@visualpharm·
Tip I’d give my younger self: If you’re running a #design agency, offer programming. One designer can easily support 20 developers — you instantly scale your business 20x. Design projects are short; development often lasts forever; you multiply your invoice indefinitely.
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Ivan Braun
Ivan Braun@visualpharm·
Being old is when you don’t want iOS Developer Beta on your main phone anymore.
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Ivan Braun
Ivan Braun@visualpharm·
Yeah, I wrote this while a reasoning model is thinking.
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Ivan Braun
Ivan Braun@visualpharm·
What to do while a reasoning model is thinking? That’s our new form of boredom.
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Ivan Braun
Ivan Braun@visualpharm·
Superficial segmentations like age, place of birth, gender, race are useless for predicting people’s character and behavior. Much more common are occupation, political views, education level, favorite celebrity, etc. So next time instead of “where are you from” we should first of all ask strangers “what do you do”.
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Ivan Braun
Ivan Braun@visualpharm·
Labels on the back of the paintings is bad usability. Otherwise Bo Bardi system is great! Exposing both sides of the painting is democratic and cool.
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Ivan Braun
Ivan Braun@visualpharm·
Why we still need these tolls is beyond my comprehension. If we have the technology that registers our speed for fines, we can use the same technology for tolls. No transponders, no booths, no barriers. All we need is a credit card linked to each license plate
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Ivan Braun
Ivan Braun@visualpharm·
"Generated food photography for authentic appeal" - that's the nonsense that a website generator does in its own words. It generates a fake website, with fake food images, and calls it "authentic."
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Ivan Braun
Ivan Braun@visualpharm·
This painting is called “Logistics monkey.” Why? Because #midjouurney created it in 5 minutes. The rest are chores that took me weeks: upscaling, looking for printer, negotiating, receiving, buying steel, cutting, welding. Robots were supposed to automate the routine. Instead, they automated #creativity, leaving me as their logistics monkey. #ai
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Ivan Braun
Ivan Braun@visualpharm·
The hardest thing in marketing is to make llms is to tell truth
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Ivan Braun
Ivan Braun@visualpharm·
User-friendly id - done ✅
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Ivan Braun
Ivan Braun@visualpharm·
Select your drink with a single tap on a vibrant display – complete with an image of your choice. Convenience at its finest. #coffeemachine #ux
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Ivan Braun
Ivan Braun@visualpharm·
Some websites hide images on hover, which is a big mistake. Users often focus their attention using their cursor. When a user points at an image, it signals that image is crucial to them. Don't snatch that away. (+1 tip in the video)
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Ivan Braun
Ivan Braun@visualpharm·
I was censored by Google Maps and it's funny:
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Ivan Braun
Ivan Braun@visualpharm·
I don’t think organizers owe me the flight and hotel - I still enjoyed the city. But I think they owe us all an apology and up to date information. Did you guys managed the line yet? Should we cone back to try again?
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Ivan Braun
Ivan Braun@visualpharm·
Here’s how Rio Innovation Week looked yesterday, missing opportunity to pre-sell tickets offline and pre-register visitors with tickets. Today it’s the longest line I’ve seen, 4 blocks long. I don’t know about people with healthy backs, but I’m out.
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Ivan Braun
Ivan Braun@visualpharm·
That moment when new features blend seamlessly—just pick your toasting level and bread type. An elegant solution from Mecity Electric. #toaster #ux
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Ivan Braun
Ivan Braun@visualpharm·
Here's another example of excellent everyday UX: an ice cube tray. The container is airtight, meaning it won't absorb the odors from your freezer. Plus, you won't have to touch the ice with your hands. #ux
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Ivan Braun
Ivan Braun@visualpharm·
Hola @bbva_argentina. Emitieron a mi nombre tarjetas que nunca solicité. Nunca fui cliente. No hubo KYC ni intención de resolver el problema. Ya hice la denuncia al BCRA. Espero que actúen antes de que esto escale.
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