விதை

we’re live vithaicoffee.in order now 💛

to all the lovely peeps here: its the last week to get lot 5 as many of you know it comes rested for brewing, it’ll be over two weeks off roast when you receive your pack vithaicoffee.in/shop

The Last of Us ft. Lots - 4,5! Order 200g at vithaicoffee.in/shop

@manisha_kat @quixja வாழ்க வளமுடன் 💛

@quixja some days vietnamese, some days vithai

no phin? no problem! cousin brought back vietnamese coffee from hanoi, brewed in my aeropress!

the tale of @icedpourover and the 2026 mix.

@quixja vithaicoffee.in/shop/57b77d97-…

this experimentation led us to achieve an even precise roast profile for our newest washed coffee. Yes after a year long hiatus we have a washed coffee in our offering! excited to bring this special coffee from Tamil Nadu to you என்றென்றும் அன்புடன் 💛

we had spent over eight months tweaking the time and temperature of this coffee’s roast profile to bring out what this green beans contain to its potential, going down this rabbit hole helped us gain more understanding of radiation based heat transfer on various green beans. 1/2

Please go buy now that vithai has a website and all vithaicoffee.in

all are welcome 💛

Vanakam yesterday while walking in the streets of madras came across this on what we would call in tamil “kutti yaanai” (small elephant) refers to a small pickup truck. the words painted on it “கற்றுக்கொடுக்கும் இனம்- தமிழினம்” on that note iniya tamil puthandu nal vaazhthukal✨

@adii_kris @quixja

@quixja Give me @vithaicoffee ones 👀

just found THE beans, its over for the rest

as @smallboxswe suggested: Cà phê sữa đá brewed with our 2026 mix.

🤫

enjoy <3

விரைவில்…

Fresh caffeinated goodies courtesy @vithaicoffee 😇

Specialty coffee is an easy term thrown away recently by most brands trying to occupy the space. It is considered cool in the lingo and marketing. Anything specialty can make it sound and feel expensive. They also have terms like single origin, direct to farm etc etc. But do all those make a difference everytime ? An origin is considered predominantly for traceability in countries where coffee isn’t grown and they depend extensively from other countries to source their coffees. Origin can mean a lot to things from taste to processing to transparency etc. When Indian brands showcase single origin I personally doubt if they do know the difference an origin makes to the bean or their roast and if that can be experienced by the end user. In coffee genetics play a more vital role than the origin and processing the genetics to express its true potential unlocks the actual flavour profile which is then expressed when roasted to its true potential. In most cases in India neither of that happens. A combination of right growing, processing and storage of green coffee before roasting with its highest attention to quality is true meaning of specialty coffee. The meaning is complete when the financial value is also attributed to quality and not behind fancy jargons. People evaluating specialty coffee in India aren’t calibrated to the global standards by a large scale which gives rise to an Indian bias on taste calibration where in a coffee q graded in India for 85 points hardly scores at 81 globally. I am going to solve every single of these gaps in the market one at a time. Some of it directly, many of it working in tandem with other brands and collaborating in the space. Sharing and using knowledge to elevate the space as a whole proves more valuable than holding onto it selfishly.

Blend: Palani Malai | 1300 - 1500 MASL | Anaerobic Natural x Washed | Medium Dark | Clove, Cherry, Chocolate DM to order.

@adii_kris @ragunathjawahar @icedpourover sorry sir its sold out

@ragunathjawahar havent reached there yet, the max I have ever given is 8.5/10 but from @icedpourover i've heard the lot 2 of @vithaicoffee is really good though Im yet to try it

happy monday :)