Vridhi | GTM Partner

If you take one thing from Ather Energy: If the old distribution model cannot sell your product, build your own. newsletter.vridhilabs.com/posts/ather-en…

Before: Most companies in EV relied on the old model. After: Ather built 6,000+ charging points before they had customers Result: Rs 3,823 Cr revenue newsletter.vridhilabs.com/posts/ather-gtm

Equip your champion to win that meeting for you. How are you supporting your champions through the buying process?

🔹 Prepare ROI math they can present upward 🔹 Send a short recap email after every call they can forward 🔹 Give them objection responses for common push-backs The deal doesn't die in your pipeline. It dies in a meeting you're not in.

The #1 reason B2B deals stall is not budget. It's internal selling. Your champion loves the product. Their boss hasn't heard of you. How to help your champion sell internally: 🔹 Create a one-pager built for the decision-maker, not the user

Hard numbers: Rs 3,823 Cr revenue · 2.6L units · 18.6% share · 700 stores · 93% subscription uptake newsletter.vridhilabs.com/posts/ather-en…

Lesson from Ather Energy: "If the old distribution model cannot sell your product, build your own." Vertical integration creates moats that asset-light models cannot touch. newsletter.vridhilabs.com/posts/ather-gtm

Contrarian take: EV incumbents have a structural cost disadvantage. Ather Energy exploited exactly that. newsletter.vridhilabs.com/posts/ather-en…

The Ather Energy framework: 1. Identify bottleneck 2. Build distribution moat 3. Own customer 4. Expand 5. Compound undefined

Most people think Ather Energy won on product. They actually won on distribution. Company-owned stores instead of dealerships. newsletter.vridhilabs.com/posts/ather-en…

Titles don't build trust. Evidence does. When did you last update your LinkedIn profile with intent?

🔹 A banner that reinforces your positioning 🔹 An About section that speaks to your ICP's pain 🔹 Featured section with your best content or offer Your LinkedIn profile should answer the question: "Why should I trust you to solve my problem?"

Your LinkedIn profile is your second website. Most founders treat it like a resume. It's the first thing prospects check after your website. What a converting LinkedIn profile includes: 🔹 A headline that leads with outcome, not title

Data point: Rs 3,823 Cr revenue What it means: Vertical integration creates moats that asset-light models cannot touch.

The most underrated move by Ather Energy: Vertical integration creates moats that asset-light models cannot touch. They own the store, the charger, and the software. newsletter.vridhilabs.com/posts/ather-en…

Full breakdown: newsletter.vridhilabs.com/posts/ather-en…

GTM takeaway: If the old distribution model cannot sell your product, build your own.

Ather built 6,000+ charging points before they had customers. Now they have 18.6% market share.