vrinda

the rise of nonchalance is so sad and it’s literally the death of passion

i’m on blr twitter before i’m in blr

@Rahul_J_Mathur Love how candid this post is, Rahul. Calling out the zero sum nature of the industry and the sports analogy were my favourite bits!

@ShrimalSamarth I support

Free will is too good. Landed in Bombay and bought an ice cream cone while walking to the Uber pickup zone to overcome Delhi’s heat. Seemed like people were just staring and judging why i was eating ice cream.

@Bhoomiarora_ girl who hurt you today

randomly got reminded of my college finance professor starting the lecture with "btw, this entire system is outdated and share cap doesn't work like this anymore but you gotta study it for your exams". wow.

Be smart, connect with gangsters and nerds. You might need both of them.

I’m in love with this sentence: “The degree to which a person can grow is directly proportional to the amount of truth he can accept about himself without running away.”

if you think uncomfortable conversations are hard wait until you see the results of not having them

qcom is getting out of hands. now you can get a whole real person offline to talk to in 10 mins if you’re feeling lonely?

a woman recommending something to her friend group has a higher conversion rate than your entire paid ads budget

I’ve been noticing brands that are genuinely intentional with their UX. Not in a “let’s redesign the app” way, but in the quietest, most physical way possible. Especially when it comes to Indian restaurants. As someone who loves exploring F&B, these are the micro-UX moments I’ve collected recently. The small details I remember, and the ones I tell people about. 1. ☕️Bistro serves your coffee with a liquid sugar syrup. Not a cube, not a paper packet you tear and spill. It’s already there, dissolves instantly, no asking, no mess. Someone watched how people actually drink coffee and fixed it silently. 2. 🍋Toit wraps their lemon wedge in muslin cloth, tied at the top. You squeeze freely with no seeds flying, no pulp spray, no awkward fishing things out of your food. A problem that’s existed forever, solved at the serving level. Like wowww 3. 🧤Habibi Burgers packs black nitrile gloves inside your delivery box. Messy fried chicken burger, and everything you need to eat it is already there when you open the box. That’s not packaging. That’s empathy. 4. 🪺Phur serves their palate cleanser in broken eggshell ceramics, nested in a straw basket. Resets your tastebuds before the meal even begins, and you’re already talking about it before the food arrives. The vessel is the experience. The common thread across all four? Someone asked “what goes wrong or gets forgotten here?” and fixed it through design. Not with an apology, not with staff training. Just quiet, intentional thought. These are the moments I have saved in my gallery. The ones where I stop and think, wow, somebody actually thought about this. And these are exactly the brands I talk about in every conversation about food. Intentional design doesn’t always live in apps and products. Sometimes it’s a muslin cloth. A syrup sachet. A pair of gloves. An eggshell. I’d love to build a living collection of such moments. If you’ve come across something like this, a restaurant, a café, a delivery box, anything, drop it in the replies. Let’s document this together 👇 #MicroUX #IndianRestaurants #DesignDetails

god bless the planet for creating fruits

smoothie bowl paglu for life

@Bhoomiarora_ @aaaaaachman this is so coooollll

@aaaaaachman just built our in-house gtm tool 👀 solves campaign planning, multi-account scheduling, CTA tracking, impressions, all in one spot community, events, GTM folks! and it's finally workinggg! insane.

@noorchalantt sharing insights when

at that big ripe age where you start reading your college nutritionist's monthly newsletter

@chandrarsrikant @Goenka_Tushar1 can vouch for it! also home cleaners and jewellery! ;)

Indian VCs love shoes, bags, cookware, clothes. The Material Boys and Girls 🙌🏽

plus one

hate to say it but devil wears prada 2 was not it

@NimishaChanda i love that i came across this just a month before moving there! talk about universe’s timing (or that you went viral) - but thanks for this reminder, will keep it close ❤️ excited for the move!!! both for you and for me :)

i am leaving bangalore and moving back to my hometown - faridabad. and for the first time in a long time, i can actually hear myself think. bangalore was kind to me. it really was. it gave me the job, the friends, the love of my life, every room i wanted to be in. and somehow i became someone there. but i was working on someone else's terms without any freedom and there was literally no life of my own. my mind, my body, my ambition - all running the same loop and coming back tired. bangalore's startup culture is real. competing with the valley, building serious things, all of that is true. but everyone's in the same race and no one's clearly winning. i didn't want to be one of the many. i wanted the road less travelled - run alone or with a few, and actually get somewhere worth getting to. so i left the job. came home. doing what i should've been doing - being the eldest child, sitting with my grandparents, travelling, making time for the things i want to live, not just accomplish. leaving was the hardest decision i've made. it’s also the one i had zero second thoughts about. that's how i knew. if you're young and ambitious, go to bangalore once. let it shape you. it's worth it. but if it ever starts taking more than it gives, leave. nobody's going to give you permission. bangalore gave me more than i could chew. i'll always be grateful. but something inside me was dying. always grateful to everything i got from this city <3 it’ll always have a piece of my heart! here's to whatever's next.

@SumedhaUppal the questions here were so nice

shipped my first: every woman has a type. even in sarees. call it your saree dna. i decided to create this fun quiz that helps you discover yours. this helps what fabrics, drapes, accessories go well with your personality. i am the bandhani maximalist - who are you? find out ⬇️

@SumedhaUppal so cool!!! i got the organza romantic