VTurb

7 Easy Ways to Increase VSL Conversions João Campos is the co-founder and CEO of VTurb. Before building the company, he ran a direct response traffic operation that generated over R$200 million in revenue. In this video, he breaks down 7 easy ways to improve the conversion rate of a Video Sales Letter (VSL). It’s available here on X in full and on YouTube as well (see comments). Timestamps👇 0:00 - Introduction 1:51 - Who is João Campos? 2:44 - Leverage points in a VSL 4:03 - Video playback speed 7:48 - Headlines 10:37 - Autoplay overlay image 13:37 - Running tests efficiently 15:22 - VSL format 16:29 - Smart progress bar 17:44 - CTA 20:26 - Sales recovery thumbnail 22:07 - Doubling VSL conversion rate

Here’s the YouTube link for the full episode 👇 YouTube: youtube.com/watch?v=YcqJ_v…

The Formula Behind 7-Figure-Per-Day Ad Creatives | Scaling Secrets #105 This is a conversation with Anthony Carreiro, one of the top ad copywriters in the market. His ad creation process has generated over a billion reais in sales and is used by some of the largest direct response companies in the world. In this episode of Scaling Secrets, Anthony breaks down how he creates high-performing ad creatives, including the difference between predictability ads and scaling ads, his 4-step process to beat the control, and how his team uses AI to produce hundreds of ads per day. It’s available here on X in full and on YouTube as well (see comments). Timestamps: 0:00 - Introduction 4:31 - How he transitioned into creatives 9:46 - Skills every good copywriter needs 20:43 - Predictability ads vs scaling ads 31:33 - The “CTA Express” technique 39:45 - Creative research 50:58 - Ad break 52:05 - Creative hooks 1:05:57 - The secret behind a good ad 1:28:33 - Ad break 1:29:30 - Visual hooks 1:35:47 - Iterating creatives (lateral scaling) 1:49:27 - The copywriter’s biggest mistake 2:00:30 - Ad break 2:01:38 - Using AI in the operation 2:12:21 - Closing thoughts

Here’s the YouTube link for the full episode 👇 YouTube: youtube.com/watch?v=Rz1Y7f…

The 17-Year-Old Copywriter Behind Over R$100M in Sales | Scaling Secrets #123 This is a conversation with Amanda Khayat, one of the top ad copywriters in the market. She dropped out of high school at just 15 to become a copywriter, and by 17 the ads she’s written have already generated over R$100 million (BRL) in sales In this episode of Scaling Secrets, Amanda breaks down her full process for writing ads that generate eight-figure sales. It’s available here on X in full and on YouTube as well (see comments). Timestamps👇 0:00 - Introduction 3:07 - Amanda’s story 25:08 - Networking and mindset training 31:14 - How Amanda entered the market 37:05 - Ad break 38:37 - Required skills in today’s market 48:44 - How to use the “Landing Sentence” 55:32 - Using dopamine triggers in copy 1:11:26 - The Twenty Five Method 1:20:14 - 7 levers to beat the control 1:29:46 - Visual hooks in copy 1:50:39 - How to close a sales message 2:00:57 - Amanda’s writing process 2:15:50 - Why you shouldn’t rely on AI 2:18:48 - Ad break 2:19:37 - Quantity vs. quality in ads 2:43:28 - Final thoughts

Here’s the YouTube link for the full episode 👇 YouTube: youtube.com/watch?v=Jlnchq…

Secrets to Scaling Multiple 7-Figure Months with Facebook Ads | Scaling Secrets #071 This is a conversation with Pedro Andrade, one of the top direct response media buyers in the market. He has managed over R$35 million in ad spend and built the largest direct response community in the world focused on Facebook Ads. In this episode of Scaling Secrets, Pedro breaks down his methodology for testing creatives, pre-scaling campaigns, and scaling Facebook Ads with daily optimization. It’s available here on X in full and on YouTube as well (see comments). Timestamps👇 0:00 - Introduction 07:32 - The best market for media buyers 22:05 - The best “school” to learn traffic 31:02 - How to close partnerships 37:20 - Why traffic matters 1:05:19 - The 3 pillars of Pedro’s traffic methodology 1:06:25 - Pillar 1: Creative testing 1:59:49 - Pillar 2: Pre-scaling 2:39:48 - Pillar 3: Scaling with daily optimization 3:11:01 - Creative variations 3:17:09 - Final thoughts

Here’s the YouTube link for the video 👇 YouTube: youtube.com/watch?v=vbdHGh…

7 Easy Ways to Increase VSL Conversions João Campos is the co-founder and CEO of VTurb. Before building the company, he ran a direct response traffic operation that generated over R$200 million in revenue. In this video, he breaks down 7 easy ways to improve the conversion rate of a Video Sales Letter (VSL). It’s available here on X in full and on YouTube as well (see comments). Timestamps👇 0:00 - Introduction 1:51 - Who is João Campos? 2:44 - Leverage points in a VSL 4:03 - Video playback speed 7:48 - Headlines 10:37 - Autoplay overlay image 13:37 - Running tests efficiently 15:22 - VSL format 16:29 - Smart progress bar 17:44 - CTA 20:26 - Sales recovery thumbnail 22:07 - Doubling VSL conversion rate