BEŸ-Z@beyzhive
Beyoncé on Cécred’s New Styling Collection, exclusively for WWD:
“A lot of these products were designed from a desire to solve my own issues with my hair while on tour. I don’t use relaxers, so I’m very big on protecting the hair from heat damage when I style. Tour weather is unpredictable. Pouring rain, crazy humidity, some shows in 100 degree weather. I’m drenched in sweat and those styles must make it through a three-hour show. I wasn’t finding stylers that could perform at the necessary level without affecting my hair health.
People assume my fans on stage are blowing just for the drama and hairography, but the heat under those lights gets real, I need products strong enough to keep my style while keeping it weightless enough to take flight. It’s taken years with lots of trial and error to find the best formulas. We have put each one of these to the test and I use it on my daughters before everything: blow dry, silk press, braid-out. We tested the mousse on my big Texas blowout all the way back in 2024 for the Super Bowl.
There is a styling product in the collection for whatever hair you are wearing: silky straight, big-body blowouts, buss-downs, braid-outs, slick-backs. And our advanced new technology, StemShield Complex, is something special to keep your hair healthy. I am proud that we have you covered from wash day to everything in between, and we will continue to invest in the best innovation for everyone’s hair needs.”
