Dial Eventure Africa (DEA)

Destination Uganda has the most beautiful sceneries in Africa. Share them with us. #ExploreUganda #AreaCode256 Courtesy 📸

P. O. A. T. E. Files 📂 2024 📂 2025 📂 2026 Loading........ #POATE2026

We are at @IMEX Frankfurt at the @messefrankfurt Exhibition Centre, one of the world’s most influential global exhibitions dedicated to the business events industry. @ugandaconventi1 Bureau is exhibiting alongside major hotels, luxury properties, Destination Management Companies (DMCs), and Professional Conference Organizers (PCOs), all critical players in attracting, supporting, and hosting international business events in the country. But why does participation at IMEX matter for Uganda? The future of tourism growth is increasingly tied to high value travel, strategic partnerships, and knowledge driven visitor economies. Business events are not ordinary tourism arrivals. Conferences, incentive trips, association meetings, and exhibitions come with delegates who stay longer, spend more, build networks, influence investment decisions, and create long term legacy impact for destinations. The economic contribution extends beyond hotels and conference halls into transport, hospitality, local supply chains, tourism experiences, professional services, and community enterprises. Platforms like IMEX Frankfurt place Uganda directly in front of global buyers, meeting planners, association executives, incentive houses, and event strategists who make decisions on where future international conferences and incentive programmes will be hosted. Our participation is therefore not simply about visibility, it is about positioning Uganda competitively within the global MICE marketplace. It is also an opportunity to showcase Uganda’s growing readiness to host large scale business events through strengthened infrastructure, professional standards, luxury accommodation, unique experiences, and coordinated public private sector collaboration. As destinations across the world compete for high value meetings and events, Uganda’s presence at IMEX demonstrates a deliberate national effort to diversify tourism, increase visitor receipts, attract quality arrivals, and leverage business events as a driver for socioeconomic transformation. The conversations happening at IMEX today shape where conferences, incentive programmes, and global gatherings will happen tomorrow. Uganda is at the table, building relationships, sharing its story, and opening doors for future opportunities. #IMEXFrankfurt2026 #MeetInUganda #BusinessEvents #MICE #ExploreUganda

OPINION: Uganda’s Heritage Not a Museum Exhibit primenews.co.ug/opinion-uganda… @Nze_Zingo_Zal @CCFU_NGO

Lunch is ready @kaynelafarmsltd , the kind that reminds you of home. Matooke on the lujulilo just like our grandmothers did, plates filled with local dishes, crisp salads, fresh fruits, the famous Kaynela banana juice & pot water. This is what farm freshness tastes like.

Breakfast in the pineapple garden hits different. Matooke and beans, soft irish, warm kabalagala, chai mukaluu, fresh juice and milk, all in the calm of the farm. This is what real food tastes like. This is @kaynelafarmsltd. Get ready for #KaynelaFarmFest. #ThisIsAfrica

Yes you have heard From Farm to Table, but have you ever experienced Culture behind it? Gastronomy is not food, it is the story behind what we eat, the traditions that shape it, the hands that prepare it, and the journey it takes before it reaches the plate. It is a full cultural process that connects identity, memory and community. luwombo, one of Uganda’s most iconic dishes. Carries one of the best processes of preparing it, it is a ritual. This is why food is such a powerful part of tourism. It is storytelling that you can taste and culture that you can experience. It's an identity that you can share. Uganda’s gastronomy is not about meals prepared. It is a journey. And the world deserves to see it. #KaynelaFarmFest #ThisIsAfrica

Ziya said let me try this luwombo thing & ended up making a whole cultural experience. From warming & wrapping that masterpiece to the final bite, this is how culture tastes. Uganda on a plate. Uganda’s gastronomy will humble you and feed you at the same time. #KaynelaFarmFest

From the Banyankole, Bakiiga and Banyarwanda traditions, the art of okukara amata (smoking milk) lives on at @kaynelafarmsltd. #kaynelafarmfest 24 to 26 December, is bringing culture, food, nature and storytelling back to life. Come experience gastronomy at its best.

New money comes from People who are flying into a country not those moving within the country. And that's exactly what #Rwenzorimarathon is aiming at, fly in more runners that bring new money to the economy. @wekesa_amos. @rwenzorimarathon #UGInConversation #ThisIsUganda

The recreational runners in Uganda used to go to other countries to take part in the marathons there. but now here we have the @RwenzoriMarathn to tap into that growing number of recreational runners and also attract more from other countries.~ @FGimara #UGInConversation

Uganda’s marathons are not only about the finish line but about changing communities, boosting tourism, and showcasing them to the world. @wekesa_amos & @FGimara, share Why the marathons started &How they drive tourism Sports tourism = community transformation. #WTD2025

From the peaks of the Rwenzoris to the streets of Kasese, the @RwenzoriMarathn is redefining sports tourism and its power to transform communities. We’ve got the story. Watch full trailer; youtu.be/hrLT_VyOIho #Destination256 #UGInConversation

Check out our #WorldTourismDay2025 Release and two great men @wekesa_amos and @FGimara Share with us the How, why and what Sports tourism has for sustainable transformation. youtu.be/xjCkI5uo1m4

We LOVE this video from @destination256 x @weare_dea 🎥💚 Seeing the marathon captured like this is everything. Keep it coming! 👟⛰️ #TuskerLiteRwenzoriMarathon #WorldTourismDay #RunUganda

Can sports tourism drive sustainable transformation? As the world prepares to mark World Tourism Day, we turn our lens to the @RwenzoriMarathn. Could it be a blueprint for how tourism transforms societies? Watch full Trailer youtu.be/hrLT_VyOIho #UGInConversation

Rwenzori Marathon 2025 @Nze_Zingo_Zal and the team did a super job with videos of @RwenzoriMarathn 2025. You are going to start viewing in series from now and learn more about how this marathon actually works. Follow the series on their YouTube channel too !

The wait is over...... This #WorldTourismDay we drop Part 1 of our @RwenzoriMarathn exploring how sports tourism drives sustainable transformation. Watch the full trailer here; youtu.be/hrLT_VyOIho #Destination256 #UGInConversation

#ThrowbackThursday | #DidYouKnow Did you know that #AjarovaFalls, located within Rwenzori Mountains National Park, sits at an elevation of 2,987 meters above sea level? Estimated height of 22 meters, named after @LillyAjarova, the former CEO @TourismBoardUg. #ThisIsAfrica

"We are yet to see whether the New CEO and Marketing Manager @TourismBoardUg are the Magic Bullet, that the sector needed" ~ Mr Lyazi Vivian, Board Member Uganda Tourism Board & Commission Tourism Development @MTWAUganda. #UGInConversation

With our unmatched cultural diversity, rich landscapes and heritage. We agreed that Uganda is not short of beauty, it just needs braver, bolder voices to tell its story right. #Destination256 || #ThisIsAfrica ||#KaynelaFarms