Resh Sidhu

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Resh Sidhu

Resh Sidhu

@webkitten

VP, Creative at Adobe | TEDx Speaker | Adweek Creative 100

California Katılım Şubat 2009
4.9K Takip Edilen4.8K Takipçiler
Resh Sidhu
Resh Sidhu@webkitten·
@rubenhassid Great tips!
Ruben Hassid@rubenhassid

Prompting is dead. Here's what to actually do instead (in one image): 1. Download the Claude desktop app (free). 2. Create a folder names "Claude Cowork". 3. Create 3 subfolders: about-me, output, templates 4. In about-me, create 3 .md files: about-me, anti-ai-writing-style, my-company. 5. Fill them with your tone, rules & non-negotiables. 6. Download my files (for free) here how-to-ai.guide 7. Don't pay anything. Reply to the welcome email. 8. Open Notion link → .md files folder → download. 9. Go to Claude app → Cowork. Select your folder. 10. Go to Settings → Cowork → Global Instructions. 11. Type: "Always read about-me first." 12. Now write 1-line prompt. It already knows you. By the way, here's the red flags to know you're still prompting like it's 2025: 1. Your prompts are 500 words. Cowork needs 5. 2. You re-upload the files. They auto-load now. 3. "Act as a copywriter…" Stop. Claude needs files. 4. You created Projects. Cowork is one folder 5. No anti-AI file. So Claude sounds like Claude. 6. You re-explain your tone. Put it in a .md once. 7. Your outputs sound generic. Lack of context. 8. You blame Claude. The problem is missing files. 9. You copy prompts. They don't know your voice. 10. You think "prompting" is a skill. It's already over. 11. You never tried Cowork. The biggest feature. 12. You're still in chat. The top 1% are operating. 13. You never read this: ruben.substack.com/p/youre-just-a… People still type 500-word prompts in 2026. You want to help your network upgrade? ♻️ Repost this so they finally try Cowork.

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Resh Sidhu
Resh Sidhu@webkitten·
Using AI to raise the bar or lower the cost — that's a leadership decision, not a technology one. The future belongs to those who refuse to let convenience replace conviction. #CreativeLeadership #AdobeCreative
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Resh Sidhu
Resh Sidhu@webkitten·
The studios that win aren't building the fastest pipelines. They're protecting the one thing AI can't replicate: a real point of view.
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Resh Sidhu
Resh Sidhu@webkitten·
The crisis facing creative studios isn't AI. It's standards. 🧵
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Resh Sidhu
Resh Sidhu@webkitten·
I’m stepping into a new role VP, Creative at @Adobe . We’re entering a new era of creativity. It’s never been easier to make things. Which means it’s never been harder to make something that actually matters. The industry is still chasing more. More content. More speed. More noise. More AI. But more isn’t the answer. Better is. Come build with me.
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Resh Sidhu
Resh Sidhu@webkitten·
After four unforgettable years, I’m saying goodbye to @Snap. No playbook, just ridiculous ambition: hundreds of AR launches, 80+ talks, 60+ first-of-their-kind experiences. We took Spectacles from experiment to category and proved tech + craft can really coexist. Thank you Team Snap. On to the next chapter with a heart that will always be a little yellow. 💛
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Resh Sidhu
Resh Sidhu@webkitten·
Speaking at @websummitqatar in Doha on @Snapchat , #AR, #AI, #Specs, and what’s next for computing alongside global keynote voices shaping culture, tech, and impact. The next era of computing won’t live in your pocket. It will live with you. if you’re in Doha, come say hello. 🚀
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Resh Sidhu retweetledi
Snap Inc.
Snap Inc.@Snap·
Introducing Specs Inc. Today, we’re establishing Specs Inc. as a distinct subsidiary within Snap Inc. Built to make computing more human, Specs blend digital experiences with the real world. Want to help build what’s next? We’re hiring. Learn more: newsroom.snap.com/introducing-sp…
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Snap Inc.
Snap Inc.@Snap·
If 2026 is the new 2016 … Consider this the biggest #ThrowbackThursday yet.
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Resh Sidhu
Resh Sidhu@webkitten·
@CES this year felt less about launches and more about direction. Smart glasses, AI, commerce, and culture all pointed toward tech that supports real life instead of interrupting it. With @Spectacles, the shift is clear: computing that understands context. Fewer screens. More presence. #CES2026 #Specs #Wearables #AI
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Lens Studio
Lens Studio@LensStudioDev·
This year's Lens Fest was bigger, better, and more influential than ever. But most importantly: our developer community got an IRL chance to build, create, and connect with one another.
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Resh Sidhu
Resh Sidhu@webkitten·
Lens Fest 2025 wasn’t just a celebration it was a reminder of @Snap’s secret sauce: our developers. Ten years of Lenses. Millions of creators. One community shaping the future of AR, AI & spatial computing. We’re not just imagining the future, we’re building it, one Lens at a time. 💛 #LensFest2025 @LensStudioDev @Spectacles
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