Jonathan Simnett

#AI is reshaping the #SaaS industry - by forcing a fundamental reset. This @becategorical blog explains the future lies in shifting from selling access to software toward delivering measurable outcomes, with AI as the core driver of value. tinyurl.com/4886a9sf

From tuning synths for David Bowie to redefining #CloudComputing at @wasabi_cloud 6-time founder @Wasabi_Dave joins @pmaher and I on @DiffereEngine to share the $1M pivot that launched his career. Listen on your favourite podcast platform now: pod.link/1703382202n

Did Europe `miss` tech - or just define it differently? Many argue Europe needs much greater tech self-reliance and independence from #hyperscalers. But, as this @categorical blog explains, Europe’s overall #tech story isn’t failure; it’s specialisation tinyurl.com/44n2t6ba

On today’s special edition of @DiffereEngine podcast @pmaher and I are joined by #synthesiser pioneer and 6-time founder @Wasabi_Dave for a deep dive into building #category-defining tech companies and lessons from decades as a groundbreaking innovator pod.link/1703382202

@dev_guid @becategorical @pmaher @DiffereEngine Yes

@becategorical @pmaher @WestFour @DiffereEngine curious about this reversal - are you seeing infrastructure providers like cloud platforms actually capturing more value now because of AI compute demands?

The #SaaS application layer used to capture the value while infrastructure providers were commoditised. Now, #AI has reversed it. Find out what this means for category strategists now by joining @pmaher and @westfour on Ep 73 of @DiffereEngine podcast: pod.link/1703382202

The US scales foundation models; China manufactures at speed. This latest #blog from @BeCategorical explains that Europe won’t win by copying either in the #tech race. Its edge lies where technology is deployed in high-stakes, regulated systems categories. tinyurl.com/475c4kp8

As AI dominates search discovery power has shifted decisively - from the producer to the consumer. So why is tech research behemoth @Gartner_inc recommending doubling your PR budget? Find out by joining @pmaher and I on Ep 73 of @DiffereEngine podcast pod.link/1703382202

The #SaaS application layer used to capture the value while infrastructure providers were commoditized. Now AI has reversed it. Find out what this means for category strategists now by joining @pmaher and @westfour on Ep 73 of @DiffereEngine podcast pod.link/1703382202

#Tech #category leadership now requires semantic authority, ecosystem thinking and continuous evolution. This latest #blog from @becategorical explains the real moat is teaching both buyers and AI systems what your category is - and why it matters tinyurl.com/52ru23db

Who are the European AI category contenders and will the future tech #category winners actually be a blend of services and tech? Find out now by joining @pmaher and I in Ep 72 of @DiffereEngine podcast pod.link/1703382202

You don’t beat a #tech incumbent by building a better version of its product. This latest #blog from @becategorical explains #category disruption happens when challengers attack constraints that incumbents can’t touch without self-destruction tinyurl.com/3bd9hvs5

@OpenClaw is making waves as an open-source, self-hosted AI agent platform. But is it a true breakthrough, a passing fad, or simply another feature dressed up as a revolution? Find out how by joining @pmaher and @westfour in Ep 72 of @DiffereEngine podcast

#AI didn’t change #freemium economics - it proved them. This latest #blog from @becategorical explains that conversion rates haven’t improved. What has changed is the sample size where freemium stops being a growth tactic and becomes a moat tinyurl.com/5mydx758

How is it that Europeans have totally different approaches to achieving #digitalsovereignty? Why is the UK doubling down on US #tech whilst the French are going it alone? Find out now by joining @pmaher and I in Ep 71 of @DiffereEngine podcast pod.link/1703382202

Has Europe has missed tech? No! Instead of dominating, it’s specialising. Building systems for complexity, regulation, and the physical world, Europe quietly builds the tech that societies run on.Find out how by joining @pmaher and @westfour in Ep 71 of @DiffereEngine podcast

VC isn’t “back” - it’s concentrated, a land grab at the #category level, not a broad #tech recovery. The latest @becategorical #blog shows capital is flowing to a few AI-native, platform-defining bets, while the long tail of startups is being starved tinyurl.com/mr29zswn

@OpenAI's reported $100M acquisition of a 4-person startup wasn’t acquihire. The latest episode of @DiffereEngine shows it was a #category power move. Torch didn’t build an app; it built a #HealthcareAI data layer, a critical control point in a regulated, high-trust industry

Winning #tech #categories require companies to redesign themselves. The latest blog by @becategorical explains why category creation is an organisational stress test exposing weaknesses in culture, leadership, incentives, structure, technology, governance becategorical.com/what-can-go-wr…

As ChatGPT revels in #category leadership after building to over 800 million active weekly users with ARR of $20 billion, is #freemium back or just a fad? And what happens when users hit the paywall? Join @pmaher and I in Ep 70 of @DiffereEngine podcast pod.link/1703382202

This week, @Caffar3Cristina joins @PMaher and I on @DiffereEngine podcast, distilling over 20 years of industry experience in competition economics into a 45 minute #tech #category- critical conversation about the future of Europe you won't want to miss.