WILL

Last player off the field. #hei2man #bleedblue

@JeremyKawika Agreed, worst case scenario, gotta feel better about the QB room this time around.

@willmbetts Staying healthy is paramount as well, I think it's fair to say Madsen has proven to be injury prone.

My pre-fall camp vibe for BSU football: the schedule definitely has fewer "gimmes" than in the past. This roster feels like a good, not great BSU team. Gut says 9-3/8-4 more likely than 11-1/10-2.

@DanteTheDon Nolan is a generational director, that never changed leading up to making the film. Always gotta trust his creative decisions and see them through to the end.

Friday confession - I am man enough to admit that I fell for the Odyssey pre-movie negative hype. Really excited to see it this weekend.

Super Bowl Champion DeMarcus Lawerence!

@DownOnTheBlue Taking that commute regularly for the last 2 years, that stretch of State Street downtown from St Lukes to 19th has never been left alone for more than a month.

McLean and ACHD need to chill with the downtown road work and sidewalk work.

@TMZ She took Hamilton to Gozzer? It's very official now

🎆 Kim Kardashian shares an adorable photo dump of fun times at the lake with her boo & family over the summer. 📸: IG/KimKardashian

@claypanzeri Stars are aligning. I always thought the beach volleyball move to the Big 12 alongside FSU and South Carolina was a foreshadowing that 2030 is the year the Big 12 plans to seriously pick up the phone

@willmbetts The timeline for 2030 is also perfect for BSU getting their T1/R1 designation to appease university presidents.

With all due respect, we're not even a year into the PAC12, the buyout if I had to guess would be astronomical and catastrophic for the new conference.

@SDSU_Alum2003 @darrenmarble Good stuff. That’s my hometown. 🤝

@darrenmarble Nice! Got mine in CDA. 😎

Sandpoint, Idaho. My cousin bought one of those homes in the middle of a forest and is living the dream.

Thanks for sharing seriously it was insightful. In the grand scheme of things, regarding marketing, with a combination of students and student athletes, that’s still a max reach of 23% at best against the 77% that reside domestically. And that’s students enrolled, without alumni or fans taken into account. I applaud Yormark’s efforts to generate revenue for the institutions and further close the gap between the P2, but needless to say I think there more compensation could’ve been negotiated, or inviting another brand that represents not just more internationally but also domestically. Just my opinion.

@willmbetts 9% of total students and 14% of student athletes. Six big 12 schools have international campuses. Details in the link. on3.com/sites/wv-sport…

I’ve seen some Big 12 fans bring this point up with the Monster deal. That signing with them brings “international recognition”: - International audiences would recognize Redbull first. Redbull sells billions more cans than Monster annually, and nearly doubles in revenue. It’s not even close. - Sure Monster has some market share outside of America, but even beyond that, how many foreigners are going to care about American college sports, especially college football which isn’t the NFL, that makes it meaningful in the end? I think the Big 12 got shafted by this deal and should’ve signed for more. Getting sold on ‘international recognition’ is short sighted.

@Big12Believer Can you cite / prove these numbers?

@willmbetts Big 12 Presidents are playing the long game. The USA is hitting a demographic cliff with college age individuals and about 14% of Big 12 students are international. Its clear they want more international exposure to grow that number.

That’s exactly it, like the idea of what Micron is becoming creates many opportunities and trickles down for BSU in the long term. Like yes Micron can go about a jersey sponsorship, but the amount of BSU alumni that work for the company and received/accumulated stock, along with local investors, it’s safe to say Micron already has created some multi-millionaires, and they can all directly donate to NIL, join Lyle Smith, etc.

@willmbetts I think the bigger potential thing is not so much Micron directly giving money to BSU but the multiplier effect here and how that will really benefit BSU

Micron’s growth and size is not temporary and is in-fact only barely getting started. Matter of fact, even right now at $1000/share, should be $2500 and it would still be considered cheap. Needless to say Boise State has an insane opportunity that only gets better.

Source: "The money is mice nuts."

Do you see stadiums share naming rights with more than 1 sponsor? Did the NCAA vote to allow multiple jersey patches or just one? How about basketball courts? It’s not a hunch, it’s just business. It is extra money at the end of the day true, maybe pays off for the NIL for a talented WR for a year, but it doesn’t take a leap in closing the $30m - $40m gap between the Big 12 and the Power 2. All I’m saying is the Big 12 should’ve negotiated for way more, or have signed with another brand.

@willmbetts But your entire point is based on a hunch that it will be harder to negotiate not a factual situation. Should we have got more money for what they did? Sure Sure, but it’s also a free $million when there’s a $52 million gap between the Big Ten and big 12 media.

Arkansas - $5.38m/yr (jersey) LSU - $4.6m/yr (jersey) Michigan State - $4m/yr (jersey) Washington State - $1.68m/yr (jersey) Every Big 12 school - $1m/yr (jersey, arenas, courts, league title)

You’re painfully stating the obvious. That’s STILL not what we’re talking about here LOL. Talk about reading and comprehending at a kids level. The point here is the Big 12 made a bad deal. They sold what schools can charge $15m for in sponsorship revenue for only $1m, or about 95% off. Yes the Big 12 schools are still allowed to add another jersey patch, as the Monster logo will be apart of the conference logo, but your negotiating power goes out the window when other brands realize they won’t be the only-exclusive logo displayed on your jersey. That’s a bad business deal by Yormark.

@willmbetts I’ll spell it out for you at a level that the kids can follow. If Cody Campbell’s company puts their logo on the TTU jersey it’s not new money. It’s the same deal as before now they gave him promotional real estate. Many deals are not new money. It’s new placement.

The point I’m trying to make is schools can charge anywhere on average from: FB on-field logo sponsors: $1m - $10m Basketball court sponsors: $500k - $1m Jersey patches: $1m - $5m or more so far. Without including other sponsor revenue streams, the combined floor from what’s listed is $2.5m, to a ceiling of $15m + Yes, Big 12 can still seek other sponsors to a degree including jersey patches, but the point here is Monster got everything I listed ^ and MORE for 16 schools and the naming rights to a conference, for LESS than what’s typically the combined floor for individual schools across different revenue streams. That’s a bad deal. Not to mention, the value in jersey patches is you can only display one (1) by the criteria laid out by the NCAA. The Monster deal doesn’t fall under that as it’ll technically be apart of the conference logo, but in spirit it’s still two sponsor logos on a jersey, which dilutes the exclusivity and value of the single jersey patch by itself. That just doesn’t give much negotiating leverage to Big 12 schools (who have yet to sign jersey sponsors) anymore because there’s not a lone single-brand displayed by itself anymore. The exclusivity factor is thrown out the window. Good for Oklahoma State signing their sponsor for when they did before this was announced.

@willmbetts The only negative argument to be made is if the monster deal does not allow the school to make as much not being the only sponsor. Or prohibits a school making a deal with a competitor of monster. But we haven’t seen documentation of that

@SDSU_Alum2003 @Goldrush97

@willmbetts @Goldrush97 🏈Jersey gonna look like a NASCAR paint job. 😆😆😆

@Goldrush97 You’re having a very hard time grasping the point of this discussion and the bigger picture of this deal. I can’t help you haha

@willmbetts Actually many of the other deals are not new money. They are with long standing partners that have given money for years and are just getting the logos added. The outrage by some that have no understanding of this deal and others is laughable. There is a lot more of this deal