Will Thomson

I built a tool that brought in 80+ leads and let me raise my prices 123% this year. I also stopped writing proposals, sending pricing emails, and sitting on calls with people who have no budget. It's called Ballpark. Here's how it works:

@_akashnagaraj your blog is beautiful.

Wrote a lot of big words about Search.

@justin_schueler Looks sick. Always wanted a minimal client for email

cuties 💌 → omou.app

@InsendoMicah Doing good work. And trying.

Agency owners: What is your best client acquisition channel right now?

AI keeps robbing me of the best feeling in the world. Flow.

@WeAreOffMenu Super dope.

bringing our friends along for the ride...

more simple interfaces please

@hunterthompson here ya go: 1. have cool sunset happen. 2. have cool frosting / texture. 3. brush teeth. 4. take photo. 5. upload and use in design.

@willthomson__ Drop the tutorial

my bathroom window makes better gradients than most designers

@JustinPerea it is. took it while brushing my teeth.

@willthomson__ Is this actually you're bathroom window because that's beautiful

@joonasvirtanen real frosted glass👀

@willthomson__ with a sick texture too

@noahkagan ty ballpark.ing

You build it. I promote it. Promoting you out to over 1,000,000 entrepreneurs via AppSumo. Picking tomorrow. 24 hours left to submit below! What are you building?

@ethansuero_ We should hook in Ballpark so leads are sent in there somewhere. You use zapier?

My Freelance Business Dashboard is now on Contra. It's a Notion setup I built to stop drowning in admin and I still use it every day to run my studio. One dashboard for everything: → Client management → Proposals & follow-ups → Finance tracking → Content planning A clean system built specifically for freelancers and small studios. Link in the comments 👇🏼

The more I work on software over just fancy websites, the more I feel at home. The compounding nature of building something then improving improving improving is both addictive and extremely motivating. I no longer search out the full page animations with crazy shit coming in everywhere (as cool as it is). I prefer an interface that understands its a means to end. It's goal is to get someone to a result. That doesn't mean it has to be boring or can't delight the user. It just means its less in your face. It's subtle, elegant, and details are sometimes unnoticed on the first use. Reminder, that it's ok to evolve your taste friends.

@ionleu ballpark.ing

drop ur startup link

I'm realising that when you're building a product you're actually building two things: 1. The thing that gets people results. Features, logic, etc. 2. Getting people to those results. You can't just build something great and drop someone into a blank screen. They'll bounce. Doesn't matter how good the tool is. A product like Ballpark requires a lot of upfront thinking. You have to decide what questions to ask, how those impact price, and what order they should come in. But my current onboarding right now doesn't help you with this. It presents a couple of templates that are helpful, but not a good starting point for everyone. So a new onboarding experience is coming. One that morphs itself to you and your business. UI is there. Logic next. Launching as soon as I can.

@niclasernst So beautiful.

Such an incredible addition to our space

@darylginn Sick! Congrats man. It's super nice to use.

Visitors hit $1K MRR. This happened much quicker than I thought. I wrote a few words about what changed to make this happen, what I've learned so far, and what's coming next. Appreciate you all 🫶 visitors.now/blog/1k-mrr

Got some feedback from a Ballpark customer that fired me up: "We've closed $30K+ in projects through Ballpark. Our old contact form only collected messages. Ballpark qualifies the lead and gets us the info we need before we even get on a call." So sick to hear people are saving time by automatically qualifying leads. And closing deals that came through the tool. Fired up bby.

Interesting pattern I've noticed: If someone is on a free trial, and they request a feature that you think is actually good, and you build it within 24 hours. They will convert to paid almost every time. I've done this roughly 10 times in the past month. It's worked on nearly all of them. People trust you when you listen to what they need and actually build it. Even better if you can delight them by doing it fast. The trick is the "you think is actually good" part. No point bloating your product with something you never wanted in the first place. Listen. Filter. Build fast.

@_andresjasso Love this. Huge fan of the transparency approach.

every designer working with startups faces the same structural problem. Designers get paid flat rate, build the brand and product that helps a founder raise millions, then get cut from the budget. Engineers get equity offers. Designers don't — not because the deal isn't there, but because they don't know the instruments (advisory shares, FAST agreements, 83(b) elections, dual-track entity structures, NSO mechanics). I'm building a tool that changes that. A source of truth for solo-preneur creatives / studios who are also founders themselves but need a better way to make better deals with other founders/early-stage startups. A terminal for better deal making for creative minds. [OPL—OS]