Laura Atkins

Bulk #phishing attacks are no longer an anomaly. They’re the norm. Learn more about these attacks and strategies to prevent them in our #StateOfThePhish report. ow.ly/CfL550Kc54F

In the last few months, three ESPs have reported employee credentials have been compromised through phishing or social engineering, leading to customer data being exposed. ALL ESPs should be doing a full security audit Right Now. #email #security #EmailMarketing

We have come completely full circle. In 2000 when I was abuse@ a major problem was phishing AOL accounts to compromise them and use them to send spam… today we’re talking about compromised accounts at mailbox providers sending lots of spam. #sameasiteverwas

It’s a glorious day in #London Town, made even better by seeing familiar faces and new @M3AAWG 😊 We’re looking forward to things officially kicking off at 10.30am…. (See you all for the party tonight 🎉) #M3AAWG55

A productive week ahead in the fight for a better & safer Internet experience as @M3AAWG gathers in London for #mtg55. Terrific keynote tomorrow, sessions #EU #email #cybersecurity challenges, #brand protection, #cyberinsurance & more. bit.ly/3NBjmHW

@emailDELIVbyJEN @kickbox @spamresource @TPitkar @hurix_digital @simon_data Very good advice all around about how to manage sunsetting. #PixelLoad #NotAnOpen #Deliverability

Live on our @kickbox blog: Advice from @spamresource, @TPitkar, & Will Boyd with an intro from @wise_laura on Email Sunsetting Policies that will keep your inboxing rate & email success up. #emailgeeks #deliverability @hurix_digital @simon_data blog.kickbox.com/email-sunsetti…

@Art_Storefronts Send me an email and I’ll have my PA get you on my schedule for a call. Email address is on my website (as I can’t DM you directly).

@wise_laura Love to talk you about email deliverability laura as soon as you are able.

Did you know that there are aspects of content that can cause #deliverability headaches & it's not the word FREE. Check out what Mary Youngblood, @wise_laura, John Peters, @EmailKarma, @TPitkar, Nicola Selenu, Benjamin Billon & I have to say! #emailgeeks blog.kickbox.com/when-content-i…

@TBIRDFROMTX Coming back to this website to find such kind words! I had a great time chatting with y’all.

Thoroughly disgusted with @ricohuk. One of our customers forces us to use them and Ricoh UK has been unable to pay an invoice from May. But their sales team is repeatedly harassing me to lower my prices. I will never willingly do business with them. Ever.

@AbhisheekPatra 1) Spam filters that followed every link in an email. 2) Yahoo pre-fetching images for their users 3) Gmail pre-fetching images for their users.

@wise_laura Interesting. Prior to the apple update, how was a pixel opened before someone opened it by themselves?

My holiday wish for #emailmarketing is that we give up the mistaken terminology that a pixel load is an open. Loading a pixel is not a sign someone opened your mail. It hasn’t been for at least a decade. 1/?

@SusanPrater We can even still use it as a metric - it does tell us things about our list and emails. But it doesn’t tell us a message has been opened. Call it a pixel load and not an open and it will be clearer what we’re measuring.

@wise_laura I agree. I wish marketers would realize this and focus on metrics that are better indicators of engagement.

@remybergsma ISPs have been pre-loading images for a while now and have been very public about it. Spam filters have been following all links in emails (including images) for a while now. You’re still calling them opens - which is exactly the bad thinking / labelling I’m talking about.

@wise_laura I have been around for quite a while too ;) We've warned all marketers in Aug about the update, with effects expected from Oct/Nov throughout January for completion. Since early Nov, already seeing a steady rise in opens, esp. for 'design'related titles. Prediction comes true.

@remybergsma I have been around too long to believe that is the case. We’ve had entire industry initiatives to deal with ‘non-human-interactions’ for years and marketers are still using ‘opens’ as a metric.

@wise_laura Luckily that metric will be abandoned anyway due to Apple Mail / iOS 15 :)

An image being loaded does not mean we can assume an email has been opened. An image not being loaded does not mean we can assume an email has not been opened. #OpensWereNeverReal

The bad terminology has led to bad metrics, bad benchmarks and significant problems with managing #EmailDeliverability. Making a minor terminology change from ‘open’ to ‘pixel load’ makes it clearer what we’re really talking about 2/?

I’m so excited for this talk next week. It’s a topic I think needs to be explored more. Come join me!

Legitimate marketing folks don’t change domains in order to avoid blocks.

Had so much fun telling stories at #EmailCamp. Normally the scary CTO phone call story happens late at night at the conference afterparty. Thanks to @pathwireHQ for having me and letting me be spoooooky