Laura Atkins

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Laura Atkins

Laura Atkins

@wise_laura

Industry analysis, deliverability information, how to reach the inbox

Palo Alto, CA Katılım Kasım 2008
370 Takip Edilen3.2K Takipçiler
Laura Atkins
Laura Atkins@wise_laura·
In the last few months, three ESPs have reported employee credentials have been compromised through phishing or social engineering, leading to customer data being exposed. ALL ESPs should be doing a full security audit Right Now. #email #security #EmailMarketing
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Laura Atkins
Laura Atkins@wise_laura·
We have come completely full circle. In 2000 when I was abuse@ a major problem was phishing AOL accounts to compromise them and use them to send spam… today we’re talking about compromised accounts at mailbox providers sending lots of spam. #sameasiteverwas
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Laura Atkins retweetledi
Spamhaus
Spamhaus@spamhaus·
It’s a glorious day in #London Town, made even better by seeing familiar faces and new @M3AAWG 😊 We’re looking forward to things officially kicking off at 10.30am…. (See you all for the party tonight 🎉) #M3AAWG55
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Laura Atkins
Laura Atkins@wise_laura·
@Art_Storefronts Send me an email and I’ll have my PA get you on my schedule for a call. Email address is on my website (as I can’t DM you directly).
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Art Storefronts
Art Storefronts@Art_Storefronts·
@wise_laura Love to talk you about email deliverability laura as soon as you are able.
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Laura Atkins
Laura Atkins@wise_laura·
@TBIRDFROMTX Coming back to this website to find such kind words! I had a great time chatting with y’all.
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Laura Atkins
Laura Atkins@wise_laura·
Thoroughly disgusted with @ricohuk. One of our customers forces us to use them and Ricoh UK has been unable to pay an invoice from May. But their sales team is repeatedly harassing me to lower my prices. I will never willingly do business with them. Ever.
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Laura Atkins
Laura Atkins@wise_laura·
@AbhisheekPatra 1) Spam filters that followed every link in an email. 2) Yahoo pre-fetching images for their users 3) Gmail pre-fetching images for their users.
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Abhisheek
Abhisheek@AbhisheekPatra·
@wise_laura Interesting. Prior to the apple update, how was a pixel opened before someone opened it by themselves?
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Laura Atkins
Laura Atkins@wise_laura·
My holiday wish for #emailmarketing is that we give up the mistaken terminology that a pixel load is an open. Loading a pixel is not a sign someone opened your mail. It hasn’t been for at least a decade. 1/?
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Laura Atkins
Laura Atkins@wise_laura·
@SusanPrater We can even still use it as a metric - it does tell us things about our list and emails. But it doesn’t tell us a message has been opened. Call it a pixel load and not an open and it will be clearer what we’re measuring.
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Susan Prater
Susan Prater@SusanPrater·
@wise_laura I agree. I wish marketers would realize this and focus on metrics that are better indicators of engagement.
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Laura Atkins
Laura Atkins@wise_laura·
@remybergsma ISPs have been pre-loading images for a while now and have been very public about it. Spam filters have been following all links in emails (including images) for a while now. You’re still calling them opens - which is exactly the bad thinking / labelling I’m talking about.
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Remy Bergsma
Remy Bergsma@remybergsma·
@wise_laura I have been around for quite a while too ;) We've warned all marketers in Aug about the update, with effects expected from Oct/Nov throughout January for completion. Since early Nov, already seeing a steady rise in opens, esp. for 'design'related titles. Prediction comes true.
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Laura Atkins
Laura Atkins@wise_laura·
@remybergsma I have been around too long to believe that is the case. We’ve had entire industry initiatives to deal with ‘non-human-interactions’ for years and marketers are still using ‘opens’ as a metric.
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Remy Bergsma
Remy Bergsma@remybergsma·
@wise_laura Luckily that metric will be abandoned anyway due to Apple Mail / iOS 15 :)
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Laura Atkins
Laura Atkins@wise_laura·
An image being loaded does not mean we can assume an email has been opened. An image not being loaded does not mean we can assume an email has not been opened. #OpensWereNeverReal
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Laura Atkins
Laura Atkins@wise_laura·
The bad terminology has led to bad metrics, bad benchmarks and significant problems with managing #EmailDeliverability. Making a minor terminology change from ‘open’ to ‘pixel load’ makes it clearer what we’re really talking about 2/?
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Laura Atkins
Laura Atkins@wise_laura·
I’m so excited for this talk next week. It’s a topic I think needs to be explored more. Come join me!
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Laura Atkins
Laura Atkins@wise_laura·
Legitimate marketing folks don’t change domains in order to avoid blocks.
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Laura Atkins
Laura Atkins@wise_laura·
Had so much fun telling stories at #EmailCamp. Normally the scary CTO phone call story happens late at night at the conference afterparty. Thanks to @pathwireHQ for having me and letting me be spoooooky
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