Lica World

@andieswim @melanietravis If you’re a DTC founder looking to learn how to scale your biz from zero (and the mindset it takes to get there), this episode is for you. Full episode is live right here! youtu.be/W-0xGX1Qlqs

@andieswim @melanietravis → Why delusional confidence is a non-negotiable for founders → The moment burnout hit (and how she got through it) → Learning finance without a business background → What she'd do differently

"I'm going to be the hero. You'll all be my sidekicks." She’s been saying this since the playground. That same energy is what helped build @andieswim into a brand that's sold over 1 MILLION swimsuits.

Then another. Until they’re fans and customers for life. For Eunice and Material: Organic discovery > high ad spend Trust > volume This is DEFINITELY worth thinking about whatever you are in building right now.

That a friend posting about your product is always going to be more powerful than anything Meta Ads could buy. And that Material's customers aren't impulse buyers anyway. They start with one piece and then they come back for another.

I asked Eunice Byun point blank: do you ever feel like you need to loosen the reins and just go all in on ad spend? She didn't flinch. She said the stickiness of word of mouth (digital or otherwise) just has greater longevity.

@pritopian Use AI to scale real voices, not to manufacture trust you haven’t earned. Agree or disagree? Should AI be disclosed every time it’s used?

Should brands disclose every time something is AI? @pritopian doesn’t think you really need to disclose this: • People don’t care if you used AI to cut a review montage. • They care if you used AI to fake a review that never happened.

Full episode with Eunice is live everywhere! youtu.be/_NTbNd6X2Ps

She waited 6 months to tell her coworkers she was pregnant. She was sitting in a room with people she was SUPPOSED to be teammates with… but she just didn’t feel comfortable telling them. It was a huge red flag. That's Eunice Byun, and that moment changed everything for her…

If you've ever felt like you're building something different and wondered if "different" is good enough, this episode is for you.

• Why their lifetime warranty isn't about legal fine print… it's about trust • The moment she realized she'd rather bet on herself than prove herself to people who didn't value her

@pritopian • They’re being told “use AI” with no control • Of course they are skeptical So our job is not to sell magic. It is to earn trust with a crawl, walk, run plan. It is slow, but it works.

I’ve been on a lot of calls where someone’s first sentence is, “We don’t want to lose our photographers,” or, “My designers are already tired of AI hype.” Every single time, we come back to what @pritopian says here: • People have seen too many “wrappers” spit out slop

Sometimes the bravest move in an AI hype cycle is saying, “Why are we doing this, exactly?”

Hand your credit card to an AI and let it shop for you? “I’m having trouble seeing that one,” David Cost said. “And when I go to industry events, I’m one of the only people in the room who has that doubt.”