World Data Lab

Calling data journalists! Work with us for exclusive data access, expert interviews, and collaborative storytelling. Let’s drive insightful conversations on demography, economics, and SDGs together. Connect with us: worlddata.io/media-centre/ #DataJournalism #CollaborateForChange

How big is the sport and entertainment market? And where is it located? Download our full deck at eu1.hubs.ly/H0sQxK30 eu1.hubs.ly/H0sQB6P0

The US accounts for $388 billion in sports spending in 2026 — more than the next 25 countries combined. Germany comes in second at $44B, followed by the UK and Japan at $42B each. Deck available here: eu1.hubs.ly/H0sNZ0y0

Just two US cities (New York and Los Angeles) have greater combined consumer spending than all 40+ European capital cities combined in 2026. See the full dataset on Visual Capitalist: eu1.hubs.ly/H0sLDtN0

56% of consumer spending growth over the next 5 years will be driven by older age groups. At World Data Lab, we track the data behind these shifts.→ eu1.hubs.ly/H0sJt740 #Demographics #ConsumerSpending #DataIntelligence #AgingPopulation #FutureOfBusiness #WorldDataLab

In this episode of Data Talks, World Data Lab CEO Wolfgang Fengler speaks with co-founder and global middle class expert Homi Kharas. Watch the full episode here eu1.hubs.ly/H0sGkM60, or listen on Spotify.

Millennials spend more on recreation & entertainment than any other generation. Yesterday we unpacked what this means. Missed it? You can download the full deck: eu1.hubs.ly/H0szVdh0 #WorldConsumerOutlook #Sports #Entertainment #ConsumerSpending #WorldDataLab

Millennials exercise more than Gen Z, 0.72 hours daily vs 0.66 for Gen Z. We're unpacking exactly what this means for brands and investors — today, 11am EST | 4pm CET. Last chance to register 👇 eu1.hubs.ly/H0szxkb0

Americans are spending more on staying active than on cable TV. We're unpacking the hidden economics of sports & entertainment at our next webinar tomorrow. 👉 eu1.hubs.ly/H0sxK9Y0 #ConsumerSpending #Sports #Entertainment #WorldConsumerOutlook #WorldDataLab

$388 billion. That's how much the US spends on sports in 2026; more than Germany, the UK, Japan, China, France, Spain, Canada, and Australia combined. We're breaking this down live on March 12th at the World Consumer Outlook #9 webinar. Reserve your seat: eu1.hubs.ly/H0sty-c0

The global recreation & entertainment market is hitting $1.7 trillion, and growing to $2T by 2030. Save your spot: eu1.hubs.ly/H0sr9L70 #ExperientialMarketing #ConsumerTrends #EventMarketing #Marketing #WorldDataLab

Eastern Standard Time alone drives $9.9 trillion in consumer spending. The Central zone? $5.3T, largely powered by Texas. On March 12th, World Data Lab is breaking down the hidden economics of events, entertainment, and sports. 👉 Register now: eu1.hubs.ly/H0spR3z0

Join World Consumer Outlook #9 (WCO#9), a live World Data Lab webinar exploring why sport and entertainment are no longer marketing line items, but macro-economic forces. Register here: eu1.hubs.ly/H0sptb20

Americans' meat and fish consumption is shrinking, while their fruit and veggie consumption peaked in 2018. Explore more: eu1.hubs.ly/H0shplK0

Meet the speakers joining us for WCO #9: Winning on the Global Stage. On 12 March, we're bringing together an exceptional lineup to unpack the hidden economics of sports, entertainment, and live events. Register here: eu1.hubs.ly/H0sfzTL0 .

It's today! Join us live for The Future on Tap — a data-led look at the generational journey of U.S. beverage alcohol buyers with NielsenIQ. Spots still available: eu1.hubs.ly/H0sbrHC0

By 2031, Millennials will outspend Gen X on in-home alcohol, and Gen Z is just beginning to enter the picture as many Gen Zers are still under the legal drinking age. Join us for The Future on Tap, our upcoming webinar with NielsenIQ: eu1.hubs.ly/H0s8Mhn0

Between 2025 and 2030, $32 billion in new US alcohol spending will come almost entirely from one group: the rich. We're discussing exactly this in our upcoming webinar with NielsenIQ. 🔗 Register now: eu1.hubs.ly/H0s8LJ60

In our latest episode of Data Talks, Wolfgang Fengler speaks with Professor Bitange Ndemo, Kenya’s Ambassador to Belgium and the European Union, former Permanent Secretary for Information and Communication. Watch here: eu1.hubs.ly/H0s6CMR0 Listen here: eu1.hubs.ly/H0s6F4f0

US in-home alcohol spending is projected to reach $300B by 2034, but the growth will virtually all come from rich consumers and in unexpected subverticals. Join World Data Lab and NielsenIQ for The Future on Tap webinar : eu1.hubs.ly/H0s4g140

The US spends $221 billion on in-home alcohol, which is more than China, Japan, Russia, the UK, and Germany combined. In our upcoming webinar with NielsenIQ, we'll show you exactly how that spending breaks down. Register now: eu1.hubs.ly/H0r_qQr0