Troy McPherson

@timjoyce46 @CopywriterBob #ICMKTG #UNCWMKTG This would be good way for many students to see other students that they can relate to. Although, I'm not sure how practical this would be. It'd be challenging to get students to open up since many people that use these services usually like to keep it private.

It's Week 4️⃣ of #ICMKTG. We'll address mental health issues on campus & what we as marketers can do to encourage students to get the help they need. Wild ideas are welcome. #WVU315 #WVU389 #NKU205 #UNCWMKTG #LWUstrategy #UMW417 For additional insight... forbes.com/sites/christop…

@CopywriterBob #UNCWMTKG #ICMKTG There is clearly a negative word association that exists with "mental health services." Instead, I'd use different wording or phrasing to market as a replacement. Universities could survey students to see which terms/phrases holds a positive connotation.

@timjoyce46 @Capitaldemarca #ICMKTG #UNCWMKTG This is a really good idea, but I can see brands easily messing this up. They would have to make sure they select a Hispanic celebrity that wasn't just made famous in the US, but also in Hispanic culture. It is important to be careful and aware of this.

It's Week 3⃣ of #ICMKTG. We are celebrating the #NationalHispanicHeritageMonth, by analyzing how brands reach the Hispanic Market in the US. Is #Latino, #Latinx, or #Hispanic? Let's discuss... #WVU315 #WVU389 #NKU205 #UNCWMKTG #LWUstrategy

@Capitaldemarca #ICMKTG #UNCWMKTG Brands can use seasonal marketing strategies focused around famous Hispanic holidays associated with their culture. A good example of this could be the Day of the Dead in Mexico. If marketed correctly, a brand could grow their reach and show cultural awareness.

@allieobrien427 @AlexKrallman I can definitely see this becoming a prevalent issue, especially as more brands begin to compete with each other. Do you believe this is preventable? Especially if brands receive backlash about virtually creating too "perfect" or unrealistic of a body image? #UNCWMKTG #ICMKTG

@AlexKrallman By using virtual influencers, brands are making themselves susceptible to backlash, especially in the current age of body positivity. Virtual influencers are seemingly perfect and unattainable: a scandal waiting to happen. #ICMKTG #UNCWMKTG

@AlexKrallman With virtual influencers, you can literally create whatever visuals you want, but then you're then lacking that level of realism and personal connection real influencers offer. Vice versa with real influencers. This is a big difference between the two. #UNCWMKTG #ICMKTG

@alexabati_uncw @LaurelAynne This is true, but do you believe seniors have the willingness to spend a lot of that disposable income? I'm not sure about you, but my grandparents are very stubborn and only spend money when they believe they need to. #ICMKTG #UNCWMKTG

@LaurelAynne Marketing to seniors also comes with the advantage of knowing that they tend to have more money to spare than younger audiences. A study by the AARP showed that boomers actually hold around 70% of all disposable income in the US. #ICMKTG #UNCWMKTG

When we think of our role as marketers online, we usually 𝒅𝒐𝒏'𝒕 think of 👵👴 ('𝑑𝑖𝑔𝑖𝑡𝑎𝑙 𝑠𝑒𝑛𝑖𝑜𝑟𝑠')... but shouldn't we? Welcome back to our #ICMKTG collab, everyone! We're looking forward to your Week 1️⃣ responses! #WVU315 #WVU389 #NKU205 #UNCWMKTG #LWUstrategy

@LaurelAynne I do believe marketers have direct access to seniors, especially considering the 2020 covid era while quarantine was first in effect. Seniors were almost forced to become accustomed to using their mobile devices for nearly everything, including shopping. #UNCWMKTG #ICMKTG