XD STUDIO

Some personal and positive news, A few weeks ago I resigned from TON Foundation and as of today will become CEO of Mint - the premium collectibles launchpad in Telegram. Having collaborated with Mint’s founder @JFX the last couple of years, I grew to understand the value of owning “digital real estate”. He deeply understood what it meant for a creator to be deplatformed, and the value that true ownership in social media can deliver. That vision built his community and inspired top IP to look at Telegram for the first time. The @collectibles_tg community has become the most powerful group of collectors on the platform. So I am deeply proud to take this position and very excited to share what’s coming up. Next we take Mint out of stealth. And launch… Very Soon… With a very special collaboration. I spent the last 2 years in the Foundation previously as CMO, or funded by it as founder of TON Society. What I have seen first hand, is that growth of L1s can only be driven by pioneering community projects, reaching new audiences and onboarding them to the chain. Foundation incentives and marketing campaigns can only go so far. The use cases bring the users. Over the last 8 months, setting up and building the IP function it became desperately clear to me that there is one major use case, one huge and largely untapped opportunity. IP in Telegram. This year @telegram passed 1B MAU and 500M DAU - more daily users than X and even comparable to Instagram per latest stats. It already has all the features and more that creators need to grow and monetize - built-in subs, paywalled channels, digital assets, mini-apps, crypto payments. Yet out of all top ten social medias does not have a large presence of globally renowned IPs. Having spoken to many of the biggest names in streaming, entertainment and sport - really all someone needs to do is show them the way, help them to see the value. Here lies the opportunity we will grasp with Mint What happens when more pioneering creators like @SnoopDogg start adopting the full feature set? Channels, Chats, Collectibles, Apps and Games Well we’re all about to find out….